Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. But that future may not be far off.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Marketing Insider Group

DECEMBER 8, 2021

2022 is right around the corner. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. What’s next in 2022. What’s next in 2022 is activation. B2B decision makers are not easy to reach.

Enterprise Management 361

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 361

Webbiquity

SEPTEMBER 21, 2021

” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a research report published by FINITE, the global B2B technology marketing community in partnership with B2B digital marketing agency 93x. The joint study focused on B2B marketing trends in 2021 and 2022 for B2B tech marketers.

Research 344

Research Trends B2B Marketing Planning 344

Marketing Insider Group

SEPTEMBER 7, 2021

Just as trends in web design change and evolve over time, so do SEO best practices. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be. But we can still evaluate available data, look at current trends, and use official advice published by Google as a guide.

Google 363

Google PageRank SERP Clickthrough 363

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. The video trend has been building for about a decade in B2B, and is likely to continue. But it’s very likely a directional marker for B2B in 2022. But don’t count on it to deliver results and change how we operate in 2022.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Marketing Insider Group

NOVEMBER 11, 2020

Here are a few monumental trends your company should explore in the new year. B2B Marketing Trends To Consider For 2021. Your company can start to participate in nostalgic marketing strategies by being authentic, capitalizing on cultural trends and reintroducing a product or service that was discontinued. in the year 2022.

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

Webbiquity

JUNE 4, 2024

How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare? But the charts and findings below show the trends within this sample, which give an indication of broader industry experience. The total sample size is less than 30, so your mileage may definitely vary.

Traffic 289

Traffic Trends Marketing Websites B2B 289

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Webbiquity

MAY 30, 2023

Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. That is followed by leads / MQLs, and website traffic (which was #1 in 2022). As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. 4) The top marketing KPIs are (too?)

Marketing Budget 290

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 290

Webbiquity

FEBRUARY 28, 2023

Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022. This post details four predictions for key B2B eCommerce marketing trends in 2023. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 283

eCommerce Marketing AI B2B Marketing Trends 283

Biznology

JANUARY 10, 2022

In 2022, we reflect on how COVID-19 has changed societal norms, resulted in the Great Resignation, and altered the top-of-mind agenda for C-suite leaders and boards of directors. Stay tuned and welcome to 2022! On the marketing privacy and security front in 2022, things are going to get worse – and better. Jen McClure.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. The challenge now is to keep up – and going into 2022 – stay ahead of the game. Here is the latest list of top Content Marketing influencers to watch in 2022: Name. Image Source. Brian Dean. backlinko.

Content Marketing 235

Content Marketing CMS Development Planning Marketing Automation Services 235

Webbiquity

DECEMBER 20, 2021

The prize or trophy that goes to each winner is entirely up to you as is the overall lavishness of the trending event. The post Five Creative B2B Marketing Strategies to Try in 2022 appeared first on B2B Marketing Blog | Webbiquity. Affiliate sales support independent media. Prove Traffic.

Creativity 291

Creativity B2B Marketing Marketing & Strategy Marketing Strategy 291

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Here’s our expert opinion on which B2B marketing trends your company should explore in 2023. 7 B2B Marketing Trends. Here’s 7 B2B marketing trends we’re expecting to see in 2023. Key Takeaways. Image Source: Oberlo.

Marketing AI 293

Marketing AI Trends B2B Marketing B2B 293

Webbiquity

AUGUST 9, 2022

Apart from monitoring marketing trends and mastering digital marketing tips , optimizing your pitch deck and presentation skills are additional ways of expanding your B2B market in 2022. The post Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022 appeared first on B2B Marketing Blog | Webbiquity. Wrapping up.

B2B Marketing 275

B2B Marketing Tips B2B B2B Sales 275

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. YouTube is no exception.

Youtube 144

Youtube Trends Marketing & Strategy Content 144

Biznology

JANUARY 26, 2022

I shared with her top five trends we see in working with our clients: 1. Let’s approach 2022 with one unifying vision: the belief that inclusive culture led by 21st century leaders is foundational for success in this new world of work.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

KoMarketing Associates

SEPTEMBER 23, 2020

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. It may also be why marketing automation is so effective.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The trend is and has been more, more, MORE and that’s not changing anytime soon. The question now is how.

Design 273

Design Trends Paid Search Agency Lead Scoring 273

Marketing Insider Group

NOVEMBER 15, 2022

Marketing Vision 2022 was back in Cambridge MA as an in-person event. Marketing Vision 2022 delivered on all fronts. Marketing Vision 2022 featured the theme of “The Year of Enablement”. As we say in the Boston area “wicked awesome”! The latest CBX research is truly an affirmation of this role for marketing.

B2B Thought Leadership 242

B2B Thought Leadership B2B Marketing Planning Top of Funnel 242

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. Why is it trending? Why is it trending? Why is it trending? Why is it trending?

Social Media 293

Social Media Marketing AI Trends Peer-to-peer 293

KoMarketing Associates

JANUARY 25, 2022

In collaboration with Demand Metric, Mitto recently published “The State of the Customer Experience” report, and statistics indicated that 64% of marketers believe that customers will become more demanding in 2022. Additionally, 52% stated that their organization has made it a priority to maintain brand consistency for customers.

Demand 223

Demand Planning Digital Experience Platform Marketing & Strategy 223

Tomorrow People

NOVEMBER 21, 2022

Five years have passed since, and the trends mentioned are more relevant today than ever. Technological shifts are driving new innovations and trends that will shake up content marketing in 2022 and beyond. According to Hubspot, infographics are the fourth most used content format in 2022. Digital content creation.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

Five years have passed since, and the trends mentioned are more relevant today than ever. Technological shifts are driving new innovations and trends that will shake up content marketing in 2022 and beyond… 1. According to Hubspot, infographics are the fourth most used content format in 2022.

Marketing AI 156

Marketing AI Paid Content Marketing & Strategy Marketing Strategy 156

Contently

DECEMBER 27, 2022

Before you watch the ball drop on December 31st, it’s important you take a minute to look at the work you did in 2022 and evaluate its effectiveness. It’s a perfect opportunity to share the success your clients and business had in 2022. But if you produced a lot of content in 2022, assessing all of it can feel daunting.

Planning 181

Planning Marketing Plans Multi-Touch Attribution Content Marketing 181

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. ” The post 4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research appeared first on Contently. Here are the major takeaways.

B2B Marketing 197

B2B Marketing Research Content Marketing Planning 197

Zoominfo

MAY 5, 2021

Here are three trends to help you segment both efficiently and safely—this year and beyond. Trend #1: Getting Granular. Trend #2: Leveraging real-time intent data. Trend #3 – Respecting user privacy. In January 2020, Google announced it would phase out third-party cookies by 2022.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

SendX

SEPTEMBER 12, 2022

According to data, marketers who use segmented email campaigns saw an increase of 760% in the brand’s revenue. Additionally, brands that focus on adding value through their newsletters and have a visually appealing email design are the ones that enjoy higher open rates.

Email Marketing 195

Email Marketing eCommerce Trends Open Rate 195

Marketing Insider Group

DECEMBER 8, 2021

But the trend is not exclusive to the realm of social channels. The post 4 Practical Tips to Get Your Business Ready and Set for 2022 appeared first on Marketing Insider Group. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week.

Practices 253

Practices Tips Business Emarketing 253

Webbiquity

DECEMBER 27, 2022

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year. 7: Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports. Here are key findings from 10 research reports released since spring 2022. Yes, it’s an ad.

Top of Funnel 166

Top of Funnel Case Studies Case Study Paid Search Agency 166

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

Trends 185

Trends Marketing AI Planning Advertising Agencies 185

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. In 2022, about 82% said they adopted new technology or tools to track their return-on-investment (ROI) and other metrics.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 184

Thought Leadership B2B Thought Leadership Planning Account Based Marketing 184

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge?

Marketing AI 199

Marketing AI Trends Google SEO 199

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Eighteen percent of respondents used one in 2022, and an additional 24 percent plan to deploy one in the coming year. That probably surprises no one.

Trends 184

Trends Planning Content Marketing Marketing Management 184