KoMarketing Associates

DECEMBER 21, 2021

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Balancing Paid and Unpaid Marketing Channel Investments.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. Social media is a great channel for community growth. The post Five Social Proof Best Practices for 2022 appeared first on B2B Marketing Blog | Webbiquity. Image credit: Thirdman on Pexels. Here are five ways to effectively utilize it.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

Search Engine Journal

DECEMBER 14, 2021

The post New Marketing Ideas, Strategies & Channels For 2022 appeared first on Search Engine Journal. The more diversity you have in your marketing platform, the greater audience you'll be able to reach. These informed decisions lead to more successful campaigns.

Advertising Channels 133

Advertising Channels Marketing Strategy Marketing & Strategy Webinar Metrics 133

KoMarketing Associates

JUNE 22, 2022

Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

Inbox Insight

MARCH 2, 2022

While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country! How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting?

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. But it’s very likely a directional marker for B2B in 2022. Permanent COVID-19.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

JANUARY 10, 2022

In 2022, we reflect on how COVID-19 has changed societal norms, resulted in the Great Resignation, and altered the top-of-mind agenda for C-suite leaders and boards of directors. Stay tuned and welcome to 2022! On the marketing privacy and security front in 2022, things are going to get worse – and better. Jen McClure.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Search Engine Journal

NOVEMBER 22, 2021

Learn how to focus your digital marketing efforts including KPI tracking, and discover ways to improve your communications for the success in 2022. The post New Marketing Ideas, Strategies & Channels For 2022 [Webinar] appeared first on Search Engine Journal.

Webinar Metrics 105

Webinar Metrics Advertising Channels Marketing Strategy Marketing & Strategy 105

Martech

NOVEMBER 5, 2021

You can use these video strategies to rank on each channel, advertise online, and post to social media. The post Free event: Create a winning cross-channel video strategy in 2022 appeared first on MarTech. Discover the fastest ways to create the kind of content that will attract your audience.

Advertising Channels 121

Advertising Channels Video Marketing Marketing & Strategy Lead Scoring 121

ANNUITAS

NOVEMBER 30, 2022

It’s probably not possible to up the budget this holiday season, but you can make sure you are getting the most out of every dollar spent and utilizing the right channels for your audience. 2022 might have been all about staying afloat but 2023 doesn’t have to be the same way. Not sure how to answer the ROI question?

Planning 130

Planning Work Management Marketing Management High Quality Lead 130

Visitor Queue

DECEMBER 23, 2021

The post 10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2022 appeared first on Visitor Queue Blog | Identify Website Traffic. This is because of sales reps, higher marketing budgets, and more conversations directly with your clients. With this data, you can look at past trends, […].

Lead Generation 102

Lead Generation Advertising Channels B2B Marketing Generation 102

Martech

DECEMBER 28, 2021

E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”.

Top of Funnel 138

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 138

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today! In 2021, marketing budgets claimed 6.4% in 2018, 2019 and 2020.

Marketing Budget 116

Marketing Budget Paid Search Agency Lock-In CMO 116

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. ” The post 4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research appeared first on Contently. Here are the major takeaways.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Liveintent

DECEMBER 21, 2021

With the clock counting down to the new year, advertisers must think about their strategies for 2022 and how to set themselves up for success in the short and long term — even if you didn’t achieve all the things you wanted to this year. Here are the top three things you should keep top of mind as we head into 2022.

Advertising Agencies 127

Advertising Agencies Advertisements Advertising CPA 127

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Each of your online channels should be in harmony with the other.

Trends 157

Trends Planning Work Management Contingency Planning 157

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. 57% higher brand consideration. 14% higher purchase intent.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

Conductor

JANUARY 4, 2022

When it doesn’t, it’s easy for marketers and decision-makers to focus on the ROI of paid channels that provide instant gratification. But if you can’t get that instant gratification from SEO that marketing leaders rely on from other channels to justify spend, is it really worth the investment? But enough about why SEO is here to stay.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Brandpoint

DECEMBER 13, 2021

Staffing is a core issue that all businesses will face in 2022. If your growth plans for 2022 require people, you may not be able to fill the seats you need. Investing in employer branding is still a relatively new concept for many companies, but in 2022, it’s no longer optional. It might be time for Plan B.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. According to the 2022 Sprout Social Index™ , 51% of consumers plan to spend more time on YouTube in the next 12 months, making it the second most prominent platform after Facebook. Behind the scenes” of YouTube’s influence.

Youtube 129

Youtube Advertising Channels Video Marketing Paid Search Agency 129

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. For example, in 2022, the Coachella music festival live-streamed both event weekends on YouTube. Live videos.

Youtube 138

Youtube Trends Marketing & Strategy Content 138

Martech

APRIL 12, 2022

Top challenges marketers face in 2022. 38% of marketers said maximizing performance across channels was one of their most difficult challenges. They consume and engage with content across a variety of channels and devices. Marketers look forward to big things in 2022. 37% are confident 2022 will also be a successful year.

Trends 101

Trends Planning Marketing & Strategy Loyalty 101

chiefmartech

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") speed — let’s jump in to the martech topics I expect will shape 2022. For consumers, online purchasing became the preferred — and at times the only — channel for nearly every category of spending. to those still in codeland. Underperformers ranked it last, at 24%.).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124