Digital experience platforms: 4 building blocks to success
Martech
DECEMBER 16, 2022
We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. What is a DXP? Dig deeper: Reinventing the digital experience platform.
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