2022 Advertising Channels Privacy Protection 
Litmus
JULY 14, 2022
And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.
Liveintent
DECEMBER 21, 2021
With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data. Apple’s iOS 15.
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Martech
DECEMBER 22, 2021
I would anticipate it to be up again in 2022.” ” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. One reason is that so many other channels were lost or constrained by the pandemic. “2021 versus 2020, email was up 94% in volume.
Litmus
MARCH 10, 2022
This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Create individualized email experiences at scale.
Litmus
NOVEMBER 23, 2021
2022 is just around the corner. How does the idea of customer journey factor into your 2022 plan? Bruce: Often email is that gateway channel and used to activate other channels, whether it’s promoting social or promoting a mobile app. Here’s a recap of our answers to the most popular questions.
Martech
OCTOBER 27, 2021
During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. More than 40% of companies intend to up their spend in the channel in 2022.
Liveintent
MAY 3, 2022
With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.
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