Sprout Social

AUGUST 10, 2022

For the Black community, this signified a breach of trust. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. — Jason Schreier (@jasonschreier) December 18, 2020.

PR 125

PR Work Management Paid Search Agency Planning 125

Tomorrow People

OCTOBER 24, 2017

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Valasys

APRIL 22, 2020

Let’s have a look at how to leverage hashtag marketing to boost your social media marketing (SMM) endeavors in 2020: 1. Community Hashtags should be Used by Larger Brands. These hashtags include the brand name along with a hashtag reflecting on the community or niche. Employing Trending hashtags to make your Content ho viral.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 111

Social Media Stats Ideal Customer Profiles Media 111

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. 69% of US teens are on TikTok.

Stats 137

Stats Planning Paid Search Agency User-Generated Content 137

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 People may know about Peloton ’s stationary bike and workout classes but what people may be surprised and delighted to find out is that it also has a tight-knit member community.

Social Media 129

Social Media Video Marketing Social Marketing Top of Funnel 129

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. And by introducing the TikTok Creator Fund back in 2020, the app aimed to provide financial support to top-tier content creators. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 77

Creativity Paid Search Agency Viral Marketing Lock-In 77

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Foster a community of buyers, like TechStyle. As long as your products are on-point, the community will stay loyal. The consumer is a D2C marketer’s biggest asset.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. ” Months after the Creator Fund’s initial announcement in June 2020, the official TikTok @CreatorPortal account released a series of videos breaking down what the fund is and how it works.

Work Management 100

Work Management Paid Search Agency Viral Marketing Lock-In 100

Buffer

JULY 5, 2022

Journalists flocked to the site in 2020 , leaving newsrooms to become their own bosses. If you’re interested in building community and establishing yourself as an expert on a certain topic, an individual newsletter may be perfect for you. The YouTuber never adds music or voice-overs, and rarely even talks in her videos.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

Social Media 88

Social Media Media Content Storytelling 88

Outgrow

DECEMBER 17, 2020

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. As marketers, we were keen to know how the marketing community is adapting to the new normal. 40% of content marketers have allotted more resources towards creating content for social media and online communities.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Martech Advisor

SEPTEMBER 26, 2019

Video marketing is a thriving industry that has grown by leaps and bounds in the last decade alone and will continue to do so in 2020 and beyond. Videos will form 82% of internet traffic by the year 2020 – Social Media Today. Users take to TikTok to create and collaborate with their communities on a creative platform.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Sharing today’s top marketing strategies with a community of 100k and growing. Are you ready?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Buffer

MARCH 30, 2022

They even went viral for featuring Crowell’s 99 year old grandma on their social media. Back in 2020, Crowell spoke to Glossy revealing her company, only eight months old at the time, had beat out its own sales expectations by more than 200 percent.

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. NASSCOM estimates India to have 700 million smartphones by 2020, and 2017 will see the curve climb north, with majority of those consuming video content.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Valasys

SEPTEMBER 21, 2021

Their joint campaign, #WhatsYourName, was implemented on Twitter, Instagram, Facebook, and YouTube in 2020. Casper Sleep Channel is a Spotify and YouTube playlist that aims to make your sleep that much better. You can listen to the Sleep Channel while you are in bed and the sounds it produced should help you calm down and rest.

Social Media 52

Social Media Examples Campaigns Media 52

Martech Advisor

NOVEMBER 22, 2019

Features offered by Hootsuite include social scheduling, integration with almost all social platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.), BuzzSumo makes it easier for marketers to keep track of viral content and measure its relevance as well as performance. Let us know on LinkedIn , Twitter , or Facebook.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

ConvertKit

AUGUST 7, 2020

Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. A post shared by Sam Laura Brown (@samlaurabrown) on Mar 28, 2020 at 1:57am PDT. A post shared by Hollie Arnett | Branding Coach (@blckwhtstudios) on May 10, 2020 at 9:00pm PDT.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

ConvertKit

JULY 22, 2020

Memberships let you charge a monthly fee for your content and ideas, direct access to your knowledge and experience, or access to a community of peers. Check out Brittany Berger's membership community Work Brighter. Let's check out a few ideas for popular physical products you can start selling in 2020. Image via Work Brighter.

eCommerce 108

eCommerce Product Demand Amazon 108

Sprout Social

JUNE 29, 2021

Platforms like YouTube, TikTok and Snapchat have all announced their own versions of creator funds designed to attract the internet’s most creative talent. Content creators produce everything from long- and short-form videos to newsletters, viral dance moves and sponsored posts on Instagram. I'd love it if you'd subscribe.

Social Media 118

Social Media Brand Identity Branding Media 118

Adobe Experience Cloud Blog

OCTOBER 14, 2016

What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. Short, humorous video clips are also popular and often go viral. In effect, Chinese citizens without a VPN can only access authorized websites.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

Hubspot

MARCH 9, 2021

Gen Z's budget-consciousness became even more apparent during 2020 and the global pandemic. Because creating engaging content for Gen Z was no easy feat in 2020, Fanbytes -- an influencer talent agency -- began to host Gen Z TikTok influencers in a U.K.-based This home was named, "Bytehouse.". What the Heck is Bytehouse?

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. In the end, it came down to what was best for our community.

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Content Standard

APRIL 19, 2024

While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform. adults report using YouTube. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+. What’s so great about video?

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

B2B Digital Marketer

MARCH 18, 2021

And, and I think that’s critically important as well because we all from a social perspective get exposed to, and we think about the quick hit, Hey, I’m going to go viral thing, but that’s just not the way that it works. And then the last thing is community. So many people think, Oh, I got to do this all by myself.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Single Grain

AUGUST 27, 2020

If you’re considering looking into sponsoring a trade show or local event, MMX maintains a database of cannabis-industry trade shows and conferences: c) YouTube Channels. YouTube sponsorships have become increasingly popular in recent years. d) Local Community Events. Or maybe the host will mention your product in a video.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

Sprout Social

MARCH 31, 2020

— Vanessa Hudgens (@VanessaHudgens) March 17, 2020. Social media and community managers serve as the sort of mouthpiece for their respective brands online. We’ve been working non-stop to get to the bottom of what’s happening with some members of our community. — DevaCurl (@DevaCurl) February 29, 2020.

Social Media 133

Social Media Planning Media Viral Marketing 133

ConvertKit

JUNE 29, 2021

Both published their first books in 2020, right as the pandemic hit—so they needed to get creative. Liz Lawson published her debut YA novel, THE LUCKY ONES, with Penguin Random House in 2020, with two more books forthcoming. Her first of the three books, published by Marshall Cavendish International, debuted in April 2020. “My

Word of Mouth 92

Word of Mouth Communities Newsletter Conference 92

TrustRadius Marketing

MARCH 28, 2022

This type of social media marketing strategy is especially popular on video content sites like YouTube, which is the second most popular social networking site in the world. The social media platforms with the highest traffic include Facebook, YouTube, Instagram, and TikTok. Community Blogs. Media Sharing. Tweet with caution.

Social Media 52

Social Media Social Marketing Work Management Marketing Management 52

Martech Advisor

OCTOBER 23, 2019

Users will remain in the driver’s seat, as the web matures and focused communities expand their formidable presence. These communities are driving loyalty, which matters more than metrics of the past, like pageviews. User loyalty is a critical factor in a media landscape dependent on quality content and an interactive community.

Trends 53

Trends Media Paid Search Agency Communities 53

Single Grain

OCTOBER 3, 2023

The Hype and the Reality Remember the good ol’ days of 2020 and 2021 when platforms like Patreon and Substack were raising boatloads of money? You must be prepared to offer something spectacularly unique, whether it’s exceptional content, a dedicated community or a disruptive tech solution. The post Creator Economy 2.0:

Startups 52

Startups Barriers Viral Marketing Buzz 52

EveryoneSocial

FEBRUARY 1, 2021

YouTube is the most widely used B2B social media platform for video, and 87% of video marketers said it was an effective channel for them. YouTube has over 2 billion monthly logged-in users, and people watch a billion hours of video every day on the platform. Video content has exploded as a medium for marketers.

Social Media 52

Social Media Webinar Metrics Media B2B 52

Sprout Social

APRIL 22, 2019

This makes Instagram the third most popular social media network, following only Facebook (over 2 billion monthly active users ) and YouTube ( 1.9 It’ll bring in nearly a quarter of Facebook’s total ad revenue by the end of 2019, and 30% of total ad revenue by the end of 2020. Instagram has 1 billion monthly active users.

Stats 111

Stats Planning Work Management Marketing Management 111

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. 5 Best Practices for B2B Content Marketing in 2020. Table of Contents.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Outgrow

FEBRUARY 22, 2022

Did you know that close to 5 billion videos are watched on youtube every day? This can include sharing long 30-40 min clips on YouTube and sharing snippets of these videos on social media platforms or your own media channels like newsletters, blogs, websites, etc. . In fact, 65% of B2B marketers used infographics in 2020. .

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59