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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

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Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

Martech Advisor

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. 2019 is a landmark year for marketers looking to leverage mobile marketing optimally.

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Top 5 Mobile Marketing Campaigns of 2019 to Inspire Your 2020 Strategy

Martech Advisor

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. 5 Top Mobile Marketing Campaigns of 2019.

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TikTok Outdoes Instagram & Twitter Innovates: Video Marketing Trends From 2019

Martech Advisor

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. TikTok with one billion app downloads (across Android and iOS) in 2018, surpassed Instagram and Facebook to become the most downloaded app in 2019 – CBS News. Over to You.

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SXSW 2019 Recap: Creating Authentic Brand Relationships

LiveRamp

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. During a keynote for Brand Innovators Austin , which occurred in tandem with SXSW 2019, Viacom Velocity’s Senior Director, Mary Kate Callen, shared that customers are twice as likely to pay more to use products or services if they view the brand as authentic.

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Mobile Marketing Strategies & Trends: Key Learnings from the First Half of 2019

Martech Advisor

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. Social media accounted for 9.1%

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5 Ways D2C Brands Can Make the Most of Email Ad Engagement

Liveintent

They’ve launched robust influencer partnerships, user-generated campaigns, and viral videos that grabbed the attention of online consumers – and they’re not slowing down any time soon. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. Launch ads across mobile devices.

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