Zoominfo

OCTOBER 28, 2020

“With COVID-19, B2B companies have a unique opportunity to innovate because customer needs are evolving so rapidly and moving in such unexpected directions,” management consulting firm McKinsey & Company wrote in July 2020. Offer expansion is one of four core quadrants of a go-to-market framework. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

BenchmarkONE

SEPTEMBER 10, 2019

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. By 2025 the CRM market is projected to reach nearly $82 billion and the email marketing market is expected to reach $22 billion ( Grand View Research ). . Read the original press release here.

Advertising Benchmark 88

Advertising Benchmark Enterprise Management Marketing Automation Services Work Management 88

Webbiquity

DECEMBER 7, 2021

The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Year founded: 2019. And the moment the business changes, they still break down. The Company.

Enterprise Management 258

Enterprise Management Startups Work Management Communities 258

PureB2B

SEPTEMBER 1, 2020

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.

Top of Funnel 118

Top of Funnel Demand Enterprise Management VALS 118

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. According to the 2019 Video in Business Benchmark Report , smaller companies are now accelerating video content creation.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

Vidyard

NOVEMBER 7, 2019

KITCHENER, November 7, 2019 — For the third year, Vidyard , the leading video platform for business, has been recognized as a recipient of Canada’s Technology Fast 50™ for its rapid revenue growth, entrepreneurial spirit and continuous innovation.

Paid Search Agency 65

Paid Search Agency Companies Enterprise Management Lead Scoring 65

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

NOVEMBER 7, 2019

KITCHENER, November 7, 2019 — For the third year, Vidyard , the leading video platform for business, has been recognized as a recipient of Canada’s Technology Fast 50™ for its rapid revenue growth, entrepreneurial spirit and continuous innovation. press@vidyard.com. About the Deloitte Technology Fast 50™.

Paid Search Agency 68

Paid Search Agency Companies Enterprise Management Lead Scoring 68

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. According to the 2019 Video in Business Benchmark Report , smaller companies are now accelerating video content creation.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens. These are not in order of preference! Naked security by Sophos. Twitter: @nakedsecurity.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Nuvi

NOVEMBER 26, 2019

November 26, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released its 2019 Retail Reputation Report. Jewelers and Smartphone Vendors Need to Step It Up for the Holidays. REDWOOD CITY, Calif.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Bannerflow

NOVEMBER 15, 2018

Here’s what we think will be shaping digital out-of-home advertising over the next 12 months and beyond: The potential of mobile location marketing. Furthermore, information captured from phones is now being anonymised by carriers and data vendors who then sell it to media owners. Anonymised DOOH data for brands.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Nuvi

DECEMBER 11, 2019

DECEMBER 11, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced that it is partnering with Alorica Inc. , a global leader in customer experience solutions. REDWOOD CITY, Calif. Data Insights with a Human Touch .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Class 40

Vidyard

NOVEMBER 15, 2018

With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Nuvi

AUGUST 19, 2019

Dealerships that Manage their Reputations Increase Average Sales Volume by up to 10%. August 19, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released its 2019 Auto Reputation Report. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Lead Scoring Lead Ranking Work Management 40

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

PureB2B

SEPTEMBER 1, 2020

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Nuvi

JANUARY 23, 2019

JANUARY 23, 2019 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today announced Google Seller Ratings (GSR) for Auto to drive leads, engage car buyers, and yield more sales for auto dealerships. GSR for Auto Boosts Digital Marketing by 10 Percent or More.

Enterprise Management 40

Enterprise Management Google Marketing Management Click Rate 40

Nuvi

JUNE 12, 2019

Banks with Low Reputation Scores Can Benefit by Implementing Key Online Reputation Management Strategies and Monitoring Reputation Score. The average Reputation Score for all banks included in the analysis was just 341, compared to 515 for retail, 570 for automotive and 558 for property management. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Work Management Response Rate Analysis 40

Customer Experience Matrix

JUNE 17, 2019

None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Conversica

SEPTEMBER 2, 2020

This growth equity round brings Conversica’s total amount of institutional capital raised to $89 million since the company first pioneered the market for true AI-powered IVAs to serve as virtual team members and autonomously engage contacts, prospects, customers or partners in human-like, two-way interactions at scale.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Varicent

SEPTEMBER 23, 2019

KITCHENER, ONTARIO — SEPTEMBER 23, 2019 FunnelCake, a leader in revenue operations, announced today that its app is now available on Salesforce AppExchange. Through this app, customers can get FunnelCake analytics and actions inline with where sales reps and managers are already working – in Salesforce.

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

Nuvi

AUGUST 13, 2020

. — August 13, 2020 — Reputation.com , provider of the first — and only — complete Reputation Experience Management (RXM) platform, today announced it has been named to the 2020 Inc. 2,187, with nearly 200% revenue growth from 2016 to 2019. 5000 list , Inc. The company finished in the top half of the list, ranking No.

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking Marketing Management 52

Conversica

OCTOBER 28, 2019

October 28, 2019 — The Board of Directors for Conversica, Inc. , Most recently he served as the CEO of Janrain, a customer identity and access management SaaS company serving the enterprise global 2000, which was acquired by Akamai Technologies in January 2019. FOSTER CITY, Calif.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

Nuvi

SEPTEMBER 11, 2019

Reputation.com Showcases Expertise in Online Reputation Management at G2’s first-ever, one-day-only conference. During his presentation, Reputation.com CEO Joe Fuca will explain how Reputation.com is evolving its approach to online reputation and customer experience management to benefit global enterprises and their end customers.

Enterprise Management 40

Enterprise Management Paid Search Agency Companies Conference 40

B2B Marketing Directions

NOVEMBER 1, 2020

Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report. Image Source: Gartner, Inc.

Gartner 64

Gartner Research Enterprise Management Planning 64

Nuvi

OCTOBER 28, 2019

Company Showcases Expertise in Delivering Exceptional Patient Experiences With Online Reputation Management at 2019 Healthcare Internet Conference. 46 to provide demos of the Reputation.com platform and discuss the results of the updated 2019 Healthcare Reputation Report , which will be unveiled at the show.

Enterprise Management 40

Enterprise Management Conference Leads Lead 40

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Nuvi

FEBRUARY 20, 2019

Leader in Online Reputation Management Unveils Retailer Rankings From Its Annual Retail Reputation Report, Discusses How Retailers Can Improve Customer Experience During Presentation. The company will also exhibit its award-winning online reputation management (ORM) platform at Booth No. WHEN: February 21, 2019.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Verticals 40

Hubspot

DECEMBER 12, 2019

Consultants are highly sought after because they can bring a unique and fresh perspective to a pressing business problem or challenge. Contractors (and freelancers) are self-employed workers who are contracted out by companies to provide services. Management Consulting. They can be self-employed or employed by a consulting firm.

Consulting 76

Consulting Enterprise Management Work Management Marketing Management 76

Nuvi

NOVEMBER 25, 2019

November 20, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced it was selected as a winner in the 2019 eHealthcare Leadership Awards ’ “Best Overall Internet” category. REDWOOD CITY, Calif. About Reputation.com.

Enterprise Management 40

Enterprise Management Correlation Internet Marketing Verticals 40

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65