ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

ClickZ

JANUARY 2, 2021

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. Hello, 2021!

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Marketing Insider Group

JANUARY 27, 2020

A content strategy? Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots. Unless you’re independently wealthy, you’re going to need some way to market your business. That’s the power of a robust content strategy.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Today’s post is all things Social Media. Types of Social Media. Networking / connecting. The Breakdown.

Paid Content 132

Paid Content Social Media Media B2B 132

Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. That’s a market with low growth, where you have low market share: it’s where you’re standing over a storm drain tearing up $50 notes.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

MARCH 12, 2019

A) Pay per click search advertising. B) Search engine optimization. The pros of pay per click advertising. We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! And even before that, our annual MarTech Replacement survey is out now. And even before that, our annual MarTech Replacement survey is out now.

Work Management 112

Work Management Marketing Management Advertising Agencies Paid Search Agency 112

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. in 2018, 2019 and 2020. in 2018, 2019 and 2020.

Marketing Budget 115

Marketing Budget Paid Search Agency Lock-In CMO 115

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Personalization will remain a marketing imperative.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Video marketing has other benefits beyond distribution and traffic generation.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. Here are five ideas to consider adding to your New Year’s resolutions. Social platforms and Google AMP have provided reliable means to find the audiences necessary to drive ad impressions and win new subscribers. Looking for a magic ratio to balance your ad revenue strategies?

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Litmus

MAY 24, 2022

Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. More than 90% said email is at least “somewhat critical”—a sentiment that’s 30% higher than 2019.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Unbounce

FEBRUARY 4, 2019

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods.

Lead Scoring 111

Lead Scoring Lead Ranking Landing Pages Mobile Marketing 111

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

ATAK Interactive

MAY 23, 2019

If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! In 2019, that has all changed. Interactive Content Takes off.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Survey Anyplace. Image Source. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience.

Twitter 94

Twitter Marketing AI Advertising Agencies Effectiveness 94

Go Beyond SEO

SEPTEMBER 24, 2020

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. Market trends predict that these numbers will increase in the future. A smart start would be to identify and focus on the platforms by which your consumers are searching and doing business. Video Advertisements.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. It’s a major component of modern advertising. How does programmatic advertising work? How do you create programmatic display advertising ?

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Choozle

AUGUST 12, 2021

Back-to-school season is upon us, and after an unprecedented last year , we did a lot of learning and embracing new strategies for back-to-school advertising. last year and an all-time high in the survey’s history. Spending is still on the rise even compared to two years ago in 2019 when American consumers spent an estimated $27.8

Practices 96

Practices Best Practices Advertising Agencies Planning 96

ANNUITAS

MAY 28, 2020

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. Paid Search. You can see the full table below.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Contently

JULY 15, 2020

This self-aware approach offers marketers a lifeline. Going meta—using your product to market itself—can be a clever way to draw attention, stretch your budget, and be disarmingly and refreshingly honest, all while still selling your product. Self-aware marketing works, but for a different reason than it works in media.

Paid Search Agency 180

Paid Search Agency Budget Programs Advertising Agencies Startups 180

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? The biggest conclusion?

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

ATAK Interactive

MAY 23, 2019

If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! In 2019, that has all changed. Interactive Content Takes off.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Consumers hate online ads. Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Emplifi

OCTOBER 4, 2019

In its recent 2019-20 CMO spend survey, Gartner reported that 26 percent of the marketing budget is going to paid media. That’s an increase over the past two years, and it’s tied with martech for the biggest piece of the budget pie.

Gartner 51

Gartner Campaigns CMO Customer Surveys 51

Porch Group Media

NOVEMBER 12, 2020

These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. Regardless of the many channels available to market to your audience, email should be an integral strategy when conquesting new sales and reaching out to your current base.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59