Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. Brands that use retail media wisely can benefit from better ad placements, digital promotions, and tapping into retailer loyalty programs and validated sales data. Brands must refine their search advertising strategies and tactics.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Bannerflow

DECEMBER 18, 2018

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. We’re not sure.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 In early 2019, just 13% of households owned smart speaker devices. Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace.

Marketing Management 173

Marketing Management Emarketing SEO Search Marketing 173

KoMarketing Associates

JANUARY 21, 2020

Stories provide a way for B2B brands to further engage their audience by asking questions, sharing key insights, and becoming an important source for their target audience. . Case in point: Stories made up 45 percent of the paid ad spend on Instagram in 2019. . Let’s dive in. Use Social Media Stories.

Paid Content 157

Paid Content Social Media Tips Media 157

Hubspot

APRIL 21, 2020

Brands can now pick a platform with an audience that matches their own and leverage it for even more in-depth campaigns. According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. eMarketer ). eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Porch Group Media

JANUARY 29, 2019

Email Marketing Trends and Strategies for 2019. For example, something as simple as a personalized greeting can offer a six-fold increase in transaction rate, but 70% of brands still fail to personalize their emails. Consumers expect brands to know them and are quick to act when they receive mistargeted and inconsistent communications.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. That’s not going to change in 2019. Are you going to do things a little differently…or keep them the same?

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. In 2019, 42.9 eMarketer ). The AR/VR market is currently estimated at $1.6

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Optinmonster

OCTOBER 30, 2019

When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products. 33% of users prefer to contact brands using social media instead of making a phone call. 91% of retail brands are using at least 2 social media platforms.

Statistics 76

Statistics Social Media Social Marketing Media 76

ClearVoice

JULY 6, 2021

The number of short-form videos uploaded since 2019 has increased by 62%. Nearly 9 out of 10 people say they would like to see more video content from brands. More than 70% of viewers say YouTube makes them aware of new brands. Only roughly 12% of brands who use Facebook for video marketing efforts publish live videos.

Stats 98

Stats Video Marketing Planning Emarketing 98

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). Nearly 3 in 5 fashion and beauty brands use influencers in their social marketing efforts. Nearly two-thirds of brands publish their video content on YouTube. A full 90 percent of YouTube users say they have discovered new products or brands through YouTube. Jumpshot ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Liveintent

OCTOBER 6, 2020

eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 In 2019, Adobe conducted a research report of more than 2,000 consumers.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Parse.ly

JANUARY 22, 2019

The digital media industry is not exactly heading into 2019 with unbridled optimism. Without a doubt, consumer engagement needs to top publisher strategies for 2019. Here are five big ideas to focus on in 2019: 1. eMarketer: Don’t make your content frustrating on mobile. Big ideas for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Hubspot

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. In 2019, internet users watch 1.1 billion by 2027.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Liveintent

OCTOBER 13, 2020

Some traditional and D2C brands had already built out their eCommerce channel but there were still entire categories in the early stages of growing their solutions. Many brands who relied on their brick-and-mortar presence for revenue were caught flat-footed (i.e. Other brands with more mature eCommerce options (i.e.

eCommerce 62

eCommerce Emarketing Urgency Marketing Paid Search Agency 62

Liveintent

MARCH 5, 2020

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. ” Solution: Branded content. Publishers are going through an identity crisis. ” Why?

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Porch Group Media

FEBRUARY 16, 2021

For every dollar brands invest in email marketing, they receive 42 dollars in return. eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. These findings are consistent with their research finding in 2019. Disruptive Advertising ). Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. Strong brands help close B2B sales deals. This means a B2B purchase is increasingly being made based on the company’s brand.” months in 2019 and 6.2 And the average buying team is comprised of 25 people, versus 21 in 2019 and 16 in 2017.” The average click rate is ~3%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Porch Group Media

AUGUST 10, 2021

As consumers, the way we engaged, researched and bought from brands completely changed. And for brands, customer engagement channels underwent rapid digital transformation in order to meet consumer needs. . As brands concentrated on digital channels, email emerged as strong as ever. Statista ) In 2021, 4.03 billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Bluetext

NOVEMBER 27, 2018

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. How digital media is delivered and received by consumers will continue to evolve in 2019.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

illumin

DECEMBER 14, 2023

In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. eMarketer suggests there are approximately 184.6 million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. eMarketer suggests there are approximately 184.6 million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Brandpoint

MARCH 23, 2020

Distributing an article that’s tone-deaf won’t help your consumers in this stressful time, and it could be damaging to your brand. Prepare for increased web traffic Brands are now looking for a way to be relevant during this massive change in our daily living habits. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Martech Advisor

DECEMBER 11, 2019

2019 witnessed the emergence of 5G in its commercial usage capacity. The 5G (fifth-generation wireless) network saw its first significant deployment in April 2019. 5G will continue to be a novelty as 2020 begins, and after much controversy and debate that happened in 2019, users will want to experience it firsthand.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Porch Group Media

OCTOBER 24, 2019

Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online. . eMarketer ). billion in 2019. eMarketer ). Appearing in mobile search ad results can increase brand awareness by 46%. Native ads receive 53 percent more views than traditional display ads.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Content Standard

MAY 29, 2015

In a new report , eMarketer estimates US retail mobile commerce sales will near $77 billion in 2015, up 32.2 By 2019, mobile sales are set to double to $153.50 But while a mobile-optimized site is a start, brands may find that a branded app could offer additional value. percent from 2014.

Emarketing 40

Emarketing Opt-out Opt-in Blast Campaigns 40

Content Standard

JUNE 19, 2015

But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. Consider the facts: Most consumers today reach for a mobile device over a PC when they want to shop and discover new brands, NinthDecimal reports. In 2015, brands will spend $5.15 billion in 2015. The Video Conundrum.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Hubspot

JANUARY 23, 2019

Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016.

Emarketing 101

Emarketing Tagging Social Media Network Marketing 101

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Video is expected to make up 80 percent of all Internet traffic by the end of 2019. The most common reason why consumers reach out to brands on social media is because they have a question. billion in 2019.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). Ads can increase brand awareness, site traffic and social media presence. More than half the world is using social and dealerships must meet their customers on the channels they are using. of Millennials, 77.5%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Buffer

APRIL 29, 2019

How should you be thinking about live video and your social media strategy in 2019? This week on the Science of Social Media , we hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand in 2019. The State of Live Video in 2019. What a difference a few years make, right?

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% Indeed, in 2019 we found that display ads that used video as part of their creative received 68% better CTR. The number was 14% in 2019 (and it continues to grow). Display advertising trends in 2021 are both fascinating and varying.

Display 98

Display Stats Advertisements Advertising 98

Martech Advisor

MARCH 6, 2020

in the second quarter of 2019. aged 13-16 are on TikTok, according to eMarketer. Learn More: Video Intelligence Trends 2020 & 2019 Year in Review. This means original, branded content and product placements and fewer traditional TV ads. If consumers aren't watching commercials, how else can a brand reach them?

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Marketing Insider Group

DECEMBER 3, 2020

According to research from emarketer , total retail sales will drop 10.5% National brands have the resources to invest in robust digital programs that accommodate these changes in behavior. We’re going to learn a lot about how much the retail economy has changed YOY from 2019 in the coming weeks.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Bluetext

JANUARY 23, 2019

How digital media is delivered and received by consumers will continue to evolve in 2019. To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year.

Buy 35

Buy Banner Ads Media Emarketing 35

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. It’s that time of year again.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Porch Group Media

NOVEMBER 12, 2019

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Additionally, responses included direct revenue (55%), brand awareness (48%), leads generated or converted (47%) and customer acquisition (44%). eMarketer ). In today’s connected, always-on world, over 4.33

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45