illumin

DECEMBER 14, 2023

In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. eMarketer suggests there are approximately 184.6 million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. eMarketer suggests there are approximately 184.6 million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Bluetext

NOVEMBER 27, 2018

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. How digital media is delivered and received by consumers will continue to evolve in 2019.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

Bluetext

JANUARY 23, 2019

How digital media is delivered and received by consumers will continue to evolve in 2019. To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year.

Buy 36

Buy Banner Ads Media Emarketing 36

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Bluetext

JANUARY 23, 2019

How digital media is delivered and received by consumers will continue to evolve in 2019. To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year.

Buy 20

Buy Banner Ads Media Emarketing 20

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Yet brands are still spending plenty of money on TV advertisements. In the past, brands could only reach consumers with expensive print and TV ads, which could do little more than promote brand awareness. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Choozle

FEBRUARY 12, 2021

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. Now we all watch TV–and when I say TV, I mean everything from CBS broadcast to Hulu–but we’re almost always on our phones while we’re watching TV. Megan: (22:18).

Buy 67

Buy Cable Advertising Agencies Television marketing 67

Porch Group Media

JANUARY 19, 2021

Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Sending triggered emails based on a consumer’s behavior is effective for both acquisition and transforming customers into loyal brand advocates.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Porch Group Media

DECEMBER 9, 2019

Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and successes. Sending triggered emails based on a consumer’s behavior is effective for both acquisition and transforming customers into loyal brand advocates. eMarketer).

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. According to eMarketer , 93% of video watchers in India watch Youtube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Magisto

APRIL 1, 2020

And it’s no wonder really – a quick look at the numbers show that digital video ad spend has increased by 25% in 2019. What’s more, according to eMarketer US, marketers will spend $29.24 Increase brand awareness. billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital.

Marketing & Strategy 52

Marketing & Strategy Video Marketing Marketing Strategy Planning 52

Magisto

FEBRUARY 14, 2020

And it’s no wonder really – a quick look at the numbers show that digital video ad spend has increased by 25% in 2019. What’s more, according to eMarketer US, marketers will spend $29.24 Increase brand awareness. billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital.

Marketing & Strategy 52

Marketing & Strategy Video Marketing Marketing Strategy Planning 52

Content Standard

OCTOBER 12, 2018

The unexpected burst of noise is intended to pull a viewer out of whatever they’re currently doing and shift their attention to your brand’s latest campaign or selling point. If your marketing team is making video a top priority in 2019, consider producing content that says a lot without ever making a sound.

Video Marketing 83

Video Marketing Mobile Advertising Content Mobile Marketing 83

Single Grain

AUGUST 3, 2021

broadcast network. streaming TV ads) in 2019, which has continued to grow sharply. Here is an example of a standard video ad : 2) Branded Slate Ads. Ads that are shown before the show begins are included under branded slate ads. There are two types of branded slate ads: . The ad-supported plan costs $5.99

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Single Grain

DECEMBER 27, 2019

BBC and Google both released their own services in 2019, leading to a minor fall-out as BBC pulled their services from Google. In 2019, podcast events went mainstream all over the planet to the tune of raking in over $55 million. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. NOW UPDATED!

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145