Liveintent

JANUARY 30, 2020

It’s been a big year for direct-to-consumer (D2C) brands. Consumers are also feeling the D2C hype: 40% of US internet users predict D2C brands to make up at least 40% of purchases in the coming five years. In order to maintain this growth in an increasingly competitive market, D2C brands can’t rest on their laurels.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. 2 most important factor for US brand-side marketers when selecting an agency.”

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. eMarketer summarized the findings in this chart: 2.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

KoMarketing Associates

OCTOBER 23, 2012

In the midst of digital marketing clutter and indifferent audiences, a report from eMarketer claims that fighting to create attractive content is not the only thing brands are up against; how to accurately quantify success remains up for debate. A study from Outbrain found that 88.9% percent, leads generated at 53.3

Studies 120

Studies Emarketing Brand Identity Branding 120

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. Without dependable attribution, brands can’t accurately measure the success of their campaigns. And we get it — attribution is important.

Advertising Agencies 122

Advertising Agencies Emarketing Validation Touchpoints 122

Contently

MARCH 28, 2018

Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. Here’s a closer look at what VR can and can’t do for your brand. Brands can publish 360-degree VR videos through Snapchat’s Discover channel, and since they’re not native ads, viewers can only see them by swiping up.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. Brands that use retail media wisely can benefit from better ad placements, digital promotions, and tapping into retailer loyalty programs and validated sales data. Brands must refine their search advertising strategies and tactics.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Porch Group Media

JUNE 9, 2022

How Brands are Using Email as Part of Their Mover Marketing Programs. When it comes to mover marketing, email is a digital channel brands cannot afford to forego. As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Marketing Insider Group

MARCH 14, 2017

Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. The time of video has come yet again. In 2015, the average was 5 […].

Stats 220

Stats Video Marketing Emarketing Impressions 220

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 Mid to large-scale companies will start to adopt podcasting as an effective way to grow their brand, leaving less room for startups and small companies.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! eMarketer has projected that influencer marketing will grow 3.5

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). Nearly 3 in 5 fashion and beauty brands use influencers in their social marketing efforts. Nearly two-thirds of brands publish their video content on YouTube. A full 90 percent of YouTube users say they have discovered new products or brands through YouTube. Jumpshot ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Martech

AUGUST 31, 2022

eMarketer ). 4Over) 22% had already started in August (eMarketer) 17% will start in October, 31% in November, and 13% in December. Brand loyalty is out, retail loyalty is in — if there’s a deal. Some 63% of the people say price is more important to them than what brand they choose, according to a Ziff Media Group survey.

Emarketing 89

Emarketing Loyalty Pricing Price 89

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets. The power of email newsletters.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Martech

NOVEMBER 28, 2023

AI algorithms will play an increasingly crucial role for brands in analyzing extensive data sets, enabling them to craft ad experiences that are highly targeted and personalized. billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Marketing AI 89

Marketing AI Advertisements Advertising Trends 89

Biznology

MAY 25, 2021

Interesting speakers from Intel, CDW, Stirista and other leading B2B brands. Speakers from Bain, SAP, Oracle, Deloitte, JP Morgan Chase, plus Wharton’s Peter Fader , and Jillian Ryan who covers B2B for eMarketer. B2B Marketing.net in running its second annual virtual conference in the US, with free limited-access passes available.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Webbiquity

FEBRUARY 13, 2018

eMarketer ). So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. MarketingSherpa ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Marketing Insider Group

DECEMBER 8, 2021

Did you know, for instance, that you can tailor your special ‘virtual agent’ to speak in such a way as to align with your company’s brand? And according to Emarketer, 66.6 Voice tech, of course, is even more sophisticated. And if you suspect this is just fancy technology for fancy technology’s sake, you would be quite mistaken.

Practices 294

Practices Tips Business Emarketing 294

Liveintent

DECEMBER 8, 2020

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.” So the sock and apparel brand reduced the frequency of their messages.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics. Consumers Have Limits.

Marketing Report 69

Marketing Report Email Marketing Emarketing Features 69

Choozle

MARCH 27, 2024

At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM). According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Onalytica B2B

AUGUST 17, 2017

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. There has to be something in it for the influencer AND your brand.

Paper 0

Paper Practices Work Management Emarketing 0

Content Standard

NOVEMBER 16, 2023

Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. She highlights the importance of maintaining quality and ensuring that content aligns with the brand’s voice and style.

Marketing & Strategy 93

Marketing & Strategy Buyer Personas B2B Emarketing 93

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 To stay visible and relevant to consumers in the future, brands will have no choice but to make voice technology a key part of their digital marketing activities. The Advantages of Voice Search Optimization.

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

QuanticMind

JULY 31, 2023

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Pretty sure Gaston isn’t the target audience here. Lizzo knows what to do. Read more from the official release here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. What is retail media?

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

B2B Marketing Exchange

JANUARY 24, 2024

To help practitioners address the changing dynamics, eMarketing Strategy’s Ruth Stevens will take the stage with “What’s Working In B2B Marketing: New Developments, New Tools + New Techniques,” where she’ll share what’s real and what’s really working in social media, content marketing and trade shows and events.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

ClearVoice

JANUARY 10, 2022

Brands are continuing to find success in mobile apps. The 2021 Q4 Shopping App-ortunity Report details that brand apps like those from Amazon, Target, and Wal-Mart stand head and shoulders above the competition when it comes to awareness of the apps by digital consumers, but eBay, Etsy, and Nike are not too far behind. percent (2021).

Studies 124

Studies Research Emarketing SMS 124

Influitive

SEPTEMBER 25, 2019

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go.

Communities 113

Communities Activities Emarketing Work Management 113

Liveintent

OCTOBER 6, 2020

eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52 Make sure your offers give shoppers a compelling reason to buy now. billion in December 2020.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Bannersnack

JULY 17, 2019

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services.

Ads 109

Ads Emarketing Television marketing Advertisements 109

Hubspot

APRIL 21, 2020

Brands can now pick a platform with an audience that matches their own and leverage it for even more in-depth campaigns. According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. eMarketer ). eMarketer ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Albert

AUGUST 24, 2018

How Agencies, Publishers, and Brands Are All Working to Break Down Programmatic Silos. The Times is only one of the many publishers , agencies, and brands who have begun to recognize programmatic as the de facto channel for the buying and selling of ad inventory. by Noa Segall. Head of Search & Display Data Research.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 66

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167