ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Data source: Marin Software. Source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Hubspot

MARCH 19, 2019

If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. billion by 2019. billion by 2019. will spend over 350 million dollars on email advertising in 2019. Mobile opens accounted for 46 percent of all email opens.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

LiveRamp

MARCH 18, 2019

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. Here are a few we learned: Authenticity in product development.

Branding 65

Branding Brand Identity Ethics Privacy 65

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. We’re not sure.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising. better CTR.

Display 75

Display Advertisements Advertising Trends 75

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek.

Ads 103

Ads Mobile Advertising Branding Brand Identity 103

KoMarketing Associates

MARCH 3, 2020

This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. The start of any advertising campaign should always lie on discovering the target audience and how they search for products. Focus on Mobile Advertising. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019. Smart companies are leveraging mobile cameras to improve their customer experience. Virtual and Augmented Reality. Vertical Video.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Marketing Insider Group

OCTOBER 21, 2021

There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. AI is also being used in advertising. It’s being used more and more as a tool for brands to reach customers.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Sprout Social

APRIL 19, 2019

Facebook advertising stats. As of January 2019, the highest number is India at 300 million users. If you had limited funds for advertising, these three networks should be at the top of your consideration. 96% of Facebook users access it on mobile. If not, then uncheck the ad placement option for mobile.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Hubspot

OCTOBER 4, 2019

Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Source: Facebook , 2019). Facebook revenue for twelve months ending in June 2019 was $62 billion. Source: MacroTrends , 2019). Source: MacroTrends , 2019).

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH) networks are expanding digital signage as fast as they can. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. It’s the foundation, after all. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. Instagram’s revenue is expected to hit $14 million in 2019. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. We’re not sure.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Brandpoint

JULY 22, 2019

Here are the best video marketing statistics for 2019 that should convince you to integrate video into your marketing strategy: Audience. By 2019, 80% of global internet consumption will be video content ( Inc. Mobile video consumption grows by 100% every year ( Forbes ). With regard to digital advertisements, 4.6

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Half the battle is knowing what tech deserves your brand’s immediate attention.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Contently

FEBRUARY 6, 2019

For a brand spending $5.25 So in the spirit of truly ranking the impact of 2019’s slate of Super Bowl ads, here are the winners and losers, according to Dr. Zak’s neuroscience study. Mint Mobile received the highest immersion score—4.75—out T-Mobile differentiated itself with a text-only story and bright copy.

Paid Search Agency 127

Paid Search Agency Ads Mobile Advertising Amazon 127

Content Standard

APRIL 26, 2019

Facebook’s troubles have been well publicized in the last 12 months—from changes in its news feed algorithm wiping out brand reach seemingly overnight, to the data privacy scandals and the fake news issues. This doesn’t help brands, though, and Facebook organic reach has pretty much stalled for pages.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Bannerflow

MARCH 22, 2019

How did we select the best display ad campaign for winter 2019? Bannerflow’s Customer Success and Operations teams together decided on the best banner campaign of winter 2019. The winner: The Bannerflow the best display ad campaign of winter 2019 went to Hallon. How does that make you feel?

Display 75

Display Paid Search Agency Ads Campaigns 75

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! We focused these issues within 4 conference tracks; Content & Digital Brand Strategy, Data & Disruptive Tech, Digital Experience & Ecommerce Strategy and Influencer and Social Media Marketing.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Martech Advisor

SEPTEMBER 26, 2019

Brands are increasingly experimenting with videos to engage customers. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. Twitter launched 6-second video bidding for advertisers this August.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Martech

APRIL 3, 2024

Fortunately, because subreddits are topic specific it is easy for brands to avoid those. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. billion monthly active users (MAU) in February 2024, up from 430 million in 2019. Meta had 3.19

Mobile Advertising 83

Mobile Advertising Social Media Aggregators Communities 83

ClickZ

OCTOBER 14, 2020

30-second summary: In-app marketing has many benefits, including the ability to granularly target audiences, tools to measure results and optimize efficiently, brand safety and a variety of formatting options to drive engagement. In-app marketing has proven to be one of the most effective channels for brands that are looking for results.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

ClickZ

OCTOBER 11, 2019

The OOH industry is in the midst of a renaissance, fueled in part by direct-to-consumer (DTC) brands ramping up spend. But, many advertisers are missing out on OOH’s full potential by treating it as a brand awareness play rather than leveraging new targeting and measurement capabilities to launch performance-driven campaigns.

Marketing Budget 88

Marketing Budget Branding Brand Identity Planning 88

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. It tells a story.".

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

SmartBug Media

DECEMBER 28, 2018

Increasing your brand awareness, strengthening customer loyalty, and validating your brand are a few reasons why you should never shy away from social media marketing. As a quick recap, here are a few that have stood out to me in 2018: User-Generated Content: Brands are leveraging user-generated content on social media.

Social Media 83

Social Media Trends Media Blogger 83

Martech Advisor

AUGUST 29, 2019

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. Social media accounted for 9.1%

Mobile Marketing 46

Mobile Marketing Trends Marketing & Strategy Marketing Strategy 46

ClearVoice

JANUARY 30, 2019

Buffer’s 2019 State of Social report touts importance of stories. Social media stories will continue to have an important place in brands’ social marketing plans in 2019, according to Buffer’s just-released “State of Social” report , even though more than 1/3 of brands are unsure about how effective stories are.

Social Media 76

Social Media Media Youtube Custom Publishing 76

DAGMAR Marketing

DECEMBER 14, 2018

Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? I’ve got you covered with my best SEO predictions for 2019. Branded searches will be even stronger search engine ranking factors. Google’s Quality Ratings Guidelines should be part of your SEO toolkit.

Spending 81

Spending SEO Paid Search Agency Advertising Agencies 81

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. That’s not going to change in 2019. There’s still time to gain a competitive advantage with mobile.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. As a result, the services and products of your entertainment brand have likely experienced growth in customers and subscriptions. A mobile-first approach.

Display 98

Display Advertisements Advertising Trends 98

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Growth of mobile gaming for programmatic display.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98