article thumbnail

SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix

Content4Demand

Changing Their Tune in 2018. Rather than spending budget on paid advertising with nowhere to drive prospects, Meg relied on public relations as a key strategy to build credibility and promote thought leaders while she rebuilt the content library. Here, we’ll share an overview of what that audience learned.

article thumbnail

#SproutChat Calendar: Upcoming Topics for September 2018

Sprout Social

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/5 – Creating Engaging Case Studies with Eric Wendt, Sales Content Strategist.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

PR 238
article thumbnail

How to get the most out of radio and podcast PR

SmartBrief - Marketing

Whether it’s a brief incident that illustrates your point or a more in-depth case study, ensure your stories are relevant to your message and enhance its understanding. With a background in radio broadcasting and advertising, he shifted to public relations in 2018.

PR 52
article thumbnail

Seeking Exceptional Legal Content for Your Website?

nDash

We know the internet offers key channels for sharing case studies, public information, and event announcements. Racial equity, gender equity, human resources (HR), and public relations. Lee is a lawyer by training, a writer by vocation, and a regular pick among nDash clients since 2018. On nDash, they know.

article thumbnail

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken.” That’s cool.”

article thumbnail

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. Nobody just buys the art … They want the stories behind the art.”.