Kaon

MARCH 12, 2019

This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Brands that use retail media wisely can benefit from better ad placements, digital promotions, and tapping into retailer loyalty programs and validated sales data.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

KoMarketing Associates

AUGUST 13, 2019

It synthesizes so many of the best practices and big trends in B2B marketing right now. Here are just a few of the core principles of ABM that are also major B2B marketing trends in their own right. the push to align Marketing and Sales. the push to align Marketing and Sales. ABM in 2019 is About More Than Just Prospects.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

It synthesizes so many of the best practices and big trends in B2B marketing right now. Here are just a few of the core principles of ABM that are also major B2B marketing trends in their own right. the push to align Marketing and Sales. the push to align Marketing and Sales. ABM in 2019 is About More Than Just Prospects.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Content4Demand

DECEMBER 6, 2018

We’ve already looked back at 2018 and how the content marketing landscape has evolved. And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Are any of these trends on your radar? . That’s right.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

SmartBug Media

DECEMBER 28, 2018

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Each year, many trends come and go. As a quick recap, here are a few that have stood out to me in 2018: User-Generated Content: Brands are leveraging user-generated content on social media. Trends to Watch in 2019.

Social Media 83

Social Media Trends Media Blogger 83

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. As we’ve seen in our own research, email teams spend a lot of time in the production phase of the email marketing process. — Leonie Jonker (@LeonieOnline) August 21, 2018.

Trends 70

Trends A/B testing SMS Conference 70

Contently

JANUARY 3, 2019

I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. Yet, that won’t stop thought leaders from hyping up a shiny new trend. Deborah Block, senior manager of owned media at Libris by PhotoShelter.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

PureB2B

APRIL 25, 2019

It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. B2B Buying Process. B2B Marketing Tactics. Read on and enjoy!

Stats 48

Stats Top of Funnel Marketing Qualified Leads Lead Ranking 48

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

PathFactory

JANUARY 10, 2019

4 of the brightest B2B minds came together to discuss content marketing trends for 2019 to create better content, get more eyeballs on it, and make sure all your hard work is paying off so your 2019 content marketing success goes from moderately to extremely successful. Biggest content marketing challenges today.

Sales Management 40

Sales Management Marketing AI Top of Funnel Trends 40

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. Aberdeen’s recent survey of CX leaders helped us uncover the top technologies companies plan to incorporate in their CX technology toolbox in 2019.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 75

Account Based Marketing ABM Intent Signal Budget Programs 75

PureB2B

APRIL 25, 2019

We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some recent and relevant insights with you. Staying on top of sales and marketing trends like these can help you gain a new perspective on your strategies and even help you initiate a campaign or channel pivot.

Stats 62

Stats Top of Funnel Advertising Agencies Marketing Qualified Leads 62

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. Sounds like a lot to process, right? How can you possibly turn these trends into a concrete plan? We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

illumin

JULY 18, 2019

Bond Capital founder Mary Meeker is back with the 2019 comprehensive Internet Trends Report for 2019! The 333-slide deck looked back at every important internet trend in the last year as well as analyzed what these trends tell us to expect for the year ahead. hrs a day in 2018, up 7% from the year before.

Trends 56

Trends Internet Marketing Television marketing Mobile Marketing 56

Strategic-IC

JUNE 11, 2019

What priorities are emerging in B2B sales and marketing in 2019? We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. Here are some of our top takeaways: Key Takeaways from HYPERGROWTH 2019. June 10, 2019. Storytelling is a Fundamental Marketing Skill.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Types of videos range from promotional content to educational videos to content for sales enablement.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

The Lead Agency

AUGUST 20, 2020

Source: [link] The B2B marketing funnel has become longer and more complicated. B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Types of videos range from promotional content to educational videos to content for sales enablement.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Zoominfo

MAY 22, 2020

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet. Content Marketing World 2018 had more B2C attendees than in any prior year. 66% of U.S. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Heinz Marketing

JULY 2, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. In 2019, this remains true.

Marketing Automation Services 61

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 61

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Where is the line?

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

Adobe Experience Cloud Blog

APRIL 20, 2020

But those are just two out of a handful of website builders that are trying to incorporate artificial intelligence into the website building process. At the heart of the AI website building process is the artificial intelligence algorithm. How AI Is Making the Website Building Process Better in 2020. Groundbreaking info, I know.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. Particularly in affiliate marketing, 2020 will be the start of exponential change, writes, Julie Van Ullen, Managing Director, US, Rakuten Marketing. Industry-wide, we’ve seen a trend toward personalization powered by data.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

Hubspot

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Online Point-of-Sale. Pricing : A basic account is $29 per month, and advanced is $299 per month. BigCommerce. per month.

Enterprise Management 95

Enterprise Management Work Management eCommerce Marketing Management 95

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. By using the most trending platform? So to sum it up, this trend is approaching peak popularity.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. Bear in mind that the more helpful and valuable your content is throughout the process, the more trust you build and the more leads you generate. This comes down to identifying your buyer personas.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

Stevens & Tate

JULY 1, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Types of videos range from promotional content to educational videos to content for sales enablement.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51