Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. For the first time in 2018, programmatic DOOH overtook mainstream OOH. By 2019, eMarketer predicts that U.S. Will 2019 finally be the year when all forewarnings come true? We’re not sure.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

BenchmarkONE

JANUARY 10, 2019

The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have. Macy’s plans on expanding this program in 2019.

Trends 66

Trends Planning Budget Programs Privacy 66

Parse.ly

DECEMBER 9, 2019

We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer, we can at least touch base on where we’ve landed year-to-date: what were the biggest referral trends of 2019? 2018 was a good year for Flipboard. . Stay tuned.

Trends 89

Trends Aggregators Stats Privacy 89

Bannerflow

APRIL 17, 2019

across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 View 2019 display advertising trends infographic. In particular, DCO is a display tactic we expect more brands to use in 2019. The summer of 2018 saw a 10% jump in quarterly mobile ad volumes. for the 2018 FIFA World Cup.

Display 75

Display Advertisements Advertising Trends 75

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Personalization Vs. Privacy.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

Martech Advisor

SEPTEMBER 26, 2019

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. Let’s look at some fascinating video marketing trends and stats. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. First, with the rise of companies such as Sky AdSmart in 2018. And now in 2019, the launch of programmatic into the mainstream. Plus, in 2019, eMarketer predicts that U.S. Plus, in 2019, eMarketer predicts that U.S.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In 2019, marketers are expected to spend approximately $9.3 million on digital/mobile video.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

Trends 104

Trends Planning Paid Search Agency Amazon 104

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

KoMarketing Associates

JULY 21, 2020

Socialbakers conducted the “Social Media Trends Report,” harnessing data from the fourth quarter of 2019. Statistics suggested that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% one year later. However, they may not be abandoning Facebook altogether.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. More than 90% said email is at least “somewhat critical”—a sentiment that’s 30% higher than 2019. Want to see what’s trending in email design?

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. This trend creates a need for better communication and collaboration between colleagues, departments, tools, and organizations. "We can build emails in 30 minutes."

Trends 70

Trends A/B testing SMS Conference 70

Emplifi

FEBRUARY 7, 2019

2018 has been an incredibly busy year in influencer marketing. Here are seven influencer marketing trends that are going to dominate 2019:

Trends 94

Trends Guidelines Marketing Campaigns 94

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. For the first time in 2018, programmatic DOOH overtook mainstream OOH. By 2019, eMarketer predicts that U.S. Will 2019 finally be the year when all forewarnings come true? We’re not sure.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Hubspot

DECEMBER 17, 2018

As we continue to wax nostalgic -- or something like it -- on 2018 and look ahead to the next year, we wanted to get a sense of how users feel about the past, present, and future of tech. We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most.

Marketing AI 72

Marketing AI Trends Mobile Advertising Lead Scoring 72

SmartBug Media

DECEMBER 28, 2018

Each year, many trends come and go. As a quick recap, here are a few that have stood out to me in 2018: User-Generated Content: Brands are leveraging user-generated content on social media. Trends to Watch in 2019. Naturally, most trends you see in 2018 won’t be going anywhere in 2019.

Social Media 83

Social Media Trends Media Blogger 83

Bannerflow

SEPTEMBER 7, 2020

In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important? The post iGaming: Display Advertising Trends 2020 appeared first on Bannerflow.

Display 88

Display Advertisements Advertising Trends 88

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 88

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Video Advertising Video advertising is another growing trend in Europe. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

BOP Design

JANUARY 29, 2019

To help keep your website looking fresh, we’ve compiled the top 5 B2B website design trends for 2019. While trends tend to organically morph over time, the new year is always a good time to take a look back and determine what’s on the way out and what’s going to stick around in 2019. Minimalism.

Design 65

Design Trends Marketing Websites B2B 65

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Want to keep your fingers on the pulse of industry trends?

Email Marketing 84

Email Marketing Trends Paid Search Agency Planning 84

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Personalization Vs. Privacy.

Email Marketing 60

Email Marketing Trends CAN-SPAM Privacy 60

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s anticipated that by 2019, video will account for nearly 80 percent of the world’s mobile data traffic. Like this post? Sign up for our emails here.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. Optimizing paid search was also a top tactical priority, proving that paid search remains a key initiative for top marketers in 2019. Trends that will influence 2020 spending. Data source: Marin Software. Source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Litmus

JULY 8, 2019

In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns. Transcript: The 2019 Email Client Market Share. The top 10 most popular email clients as of April 2019.

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

Martech Advisor

SEPTEMBER 25, 2019

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. For instance, the 2019 Marketing Benchmark Report shows that email open rates and click-through rates have increased steadily each year since 2014 (by a total of 19% and 14% respectively).

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Contently

JANUARY 3, 2019

I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. Yet, that won’t stop thought leaders from hyping up a shiny new trend. As a fully remote team, we struggled in 2018 to make the communication transparent and efficient.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Stevens & Tate

JANUARY 1, 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. The Return Of Trust In Media.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Litmus

JANUARY 24, 2019

That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report. The 2019 edition of the Litmus State of Email Report analyzes the biggest developments in email client news, market share insights, and key industry updates.

Trends 68

Trends Privacy Act-On Marketing Report 68

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. Trends + Predictions for 2019. Download the Trend Report. About Keywee.

Distribution 40

Distribution Trends Storytelling Content 40

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Instagram’s revenue is expected to hit $14 million in 2019. 50% of new Pinterest sign-ups were men in 2018, taking the number of active users to 250 million.

Social Media 99

Social Media Social Marketing Media Trends 99

Hubspot

OCTOBER 16, 2020

million between May 2019 and July 2020. Yellow Sensis Social Media Repor t, 2018). We Are Social , 2019). Statista , 2018). Three regularly-trending Instagram hashtags in Australia are #photography, #Australia, and #Sydney, which have 450 million, 55 million, and 28 million posts associated with them, respectively.

Stats 97

Stats Trends Bandwidth Social Media 97

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70