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The Biggest Ecommerce Trends You Need to Know About

Marketing Insider Group

According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. billion in 2017, up 16 percent from the previous year. Each year, ecommerce continues to grow at an increasingly impressive pace. soared to a whopping $453.5

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Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. Compared to 2017, there has been a slight rise in the number of marketers who practice segmentation.

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5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […].

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Better reporting can improve email performance

Martech

Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting. In the 2017 Census, for example, 25% spent more than two hours on reporting. That continues a slow uptick in time spent on reporting over the last few years.

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The Responsibility of Advertising and PR to the General Public in 2017

Hubspot

According to the PR Census 2016 , the PR industry employs 83,000 people in the UK. While organizations no doubt have to be more transparent these days, 2017 is no different from other years; it’ll always be the responsibility of PR to represent clients in an accurate and honest way. editor, reporter etc.).

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Is Amazon Really Gaining on Google's Search Traffic? [New Data]

Hubspot

To see how that information might uphold among a census-style audience, we asked 860 people across the U.S., In 2017, for instance, eMarketer found that 70.6% That includes not only the primary Google search bar, but also, queries taking place on its Images and Maps products. Source: SparkToro. Data collected with Lucid.

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Are voice assistants the future of email marketing?

Litmus

According to the US Census Bureau, nearly 1 in 5 people in the US have a disability. As Jaina wrote back in 2017 : Email accessibility means making sure that everyone can receive and understand your message, regardless of any disabilities or assistive devices they may be using. The Need for Accessibility.