KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Provide an opportunity to support lead nurturing campaigns. Many B2B organizations require a greater number of touch points to close leads.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

ANNUITAS

JUNE 23, 2016

Word to the wise…do not even mention selling, or your solution while conducting a survey or you will lose credibility, as well as any potential customer down the line. Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

The Point

MAY 30, 2014

Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016. And the right solution makes any marketing department more efficient, more effective, and more scalable. Providing fresh ideas, new insights, and proven best practices.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

6sense

DECEMBER 10, 2021

An unqualified lead is a contact that is not ready to buy from you. Your lead nurturing is not effective. Maybe, they need a specific solution and don’t know it. In some cases, your marketing team needs to start a lead nurturing campaign to re-engage them. Do you have any solutions to it?

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Paid Search Agency 120

markempa

SEPTEMBER 27, 2016

Writers note – This as a primer for my session at Dreamforce 2016 next week. In our rush to obtain leads, drive opportunities and move the sales needle, it’s too easy to forget that we need to address the emotional needs (fears, hopes, wants, and aspirations) of our customers. Our customers aren’t saying, “We need solutions.”

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Ranking 120

Hinge Marketing

DECEMBER 3, 2015

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year. It is the leading marketing program for delivering greater visibility, growth, and profits.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Sales Engine

AUGUST 22, 2016

In that way, our content strategy is enforcing the entire brand,” said Traxler Because of their long sales cycle (an average of 1 to 2 years) First Rate’s new content marketing strategy includes multiple lead nurturing campaigns. People outside of our organization don’t understand our business and the technology we have and use.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

In that way, our content strategy is enforcing the entire brand,” said Traxler Because of their long sales cycle (an average of 1 to 2 years) First Rate’s new content marketing strategy includes multiple lead nurturing campaigns. People outside of our organization don’t understand our business and the technology we have and use.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Adobe Experience Cloud Blog

APRIL 11, 2017

What keywords do they use when they search for solutions in your space? If you’re marketing to other businesses, what solutions are in their technology stack ? She became a lead in our system on June 1, 2016. For six months, Anna received our weekly nurture emails. What industry publications do they trust?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Prospectr

APRIL 14, 2017

According to data from Statista , it had 433 million users at the end of Q1 2016. See the overall growth in the chart below: NOTE : At the end of this post, we have a nice free bonus for you that’ll help you generate more qualified leads from LinkedIn. Companion Worksheet Checklist: 6 Step Checklist to LinkedIn Lead Gen Mastery.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

The Point

FEBRUARY 23, 2016

Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. Many survey topics are selected because they relate best to the marketer’s solution or category.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

ViewPoint

JULY 20, 2016

If you are a “cold calling is dead, inbound is king – long live inbound” fanatic—you can stop reading now and go back to the smaller, low-level so-called leads your current inbound strategies are probably driving. To put these numbers into perspective, in 2016 we will disposition roughly 70,000 companies on behalf of our clients.

Media 120

Media Sales Qualified Leads Cold Calling High Quality Lead 120

LeadSquared

APRIL 14, 2016

Here are a few resources you could look at: Webinar on Lead Nurturing. 10 Lead Nurturing Lessons Only an Awesome Teacher Can Teach You. Lead Nurturing Process: A Smart Salesperson’s Guide to Getting It Right! Content marketing + lead nurturing is very effective when students are a target audience.

FAQ 52

FAQ Webinar Metrics Top of Funnel Content Marketing 52

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Advertising Agencies 63

Advertising Agencies Enterprise Management Marketing Management Lead Nurturing 63

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” B2Bs are in the lead. ” Are you among them? ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

SnapApp

MAY 29, 2018

It is the responsibility of the marketing team to generate as many qualified leads as possible for the sales team. Leads should: Have enough money to afford your solution. Be aware they need a solution like yours to solve their pain. This is how your solution aligns with the buyer’s organizational goals.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Hubspot

DECEMBER 26, 2017

After doing some research on Dunder Mifflin, a bunch of things stood out to me as reasons to have a timely conversation about how inbound marketing & HubSpot could help: Employees at Dunder Mifflin have explored our all in one solution before, however the timing wasn't right. Any interest in connecting sometime this week?

Marketing Automation Services 101

Marketing Automation Services Allocation Work Management Peer-to-peer 101

Hubspot

MARCH 9, 2017

Providing a cloud-based solution, customers need to log in, which means they need to revisit your website. Because of this, marketers should measure leads not only as an overall metric, but also monthly per lifecycle stage. 3) Lead-to-Customer Rate. Consider the importance of lead-to-customer rates.

Lead Ranking 77

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 77

Hubspot

JULY 10, 2018

Source: 2016 Content Marketing Institute. You have a much higher chance of attracting new leads if you’re listed among the most popular solutions, as prospects will usually only try out a few products. The email opt-in is still the starting point of lead generation and email marketing is the core of lead nurturing.

Paid Content 101

Paid Content Lead Ranking Lead Scoring Lead Gen 101

PureB2B

FEBRUARY 11, 2016

The New Year arrives with new challenges when it comes to lead generation. With the business landscape becoming more and more competitive, how can your team stay ahead of the game and attract more qualified prospects in 2016? Certain products or solutions have no fixed price, but price is what most prospects look for immediately.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

PureB2B

FEBRUARY 11, 2016

The New Year arrives with new challenges when it comes to lead generation. With the business landscape becoming more and more competitive, how can your team stay ahead of the game and attract more qualified prospects in 2016? Certain products or solutions have no fixed price, but price is what most prospects look for immediately.

Paid Search Agency 62

Paid Search Agency Marketing Budget Sales Qualified Leads Generation 62

Valasys

FEBRUARY 27, 2019

3 of the top 5 most important goals for B2B organizations are lead generation, sales and lead nurturing, according to the 2016 Benchmarks, Budgets, and Trends report compiled by CMI. Out of the leads that get generated, 79% of it won’t convert to sales! Lead Nurturing. CRM Solution Deployment.

Lead Ranking 49

Lead Ranking Sales Leads Top of Funnel Work Management 49

Sales Engine

NOVEMBER 6, 2015

When marketing provided “air cover”, sales reps used to be able to generate their own leads. It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market. It’s not about one-to-many anymore because it’s disruptive, it’s about one-to-one.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

KEO Marketing

JANUARY 20, 2016

Educational Content Marketing: Creating content that helps clients or customers research solutions. Mobile, Local, Social: Connecting with leads wherever they are and on every device they use. New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

LeadSquared

FEBRUARY 23, 2024

Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. Prior to using LeadSquared, they used a combination of tools like HubSpot and spreadsheets to manage and keep track of lead activities, upcoming meetings, follow-ups, and lead nurturing, to name some.

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52

KoMarketing Associates

JANUARY 24, 2017

According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. According to Stone Temple , Google Quick Answers (or Answer Boxes) have grown from 22% in December 2014 to over 40% at the beginning of 2016.

Organization 120

Organization SEO Practices Best Practices 120

KEO Marketing

OCTOBER 31, 2017

At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. From December 2014 to January 2016, Google’s use of rich answers has almost doubled. The growth in voice search depends on solutions evolving from voice recognition to understanding.

SEO 48

SEO Trends Multi-Channel SERP 48

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Enterprise Management 40

Enterprise Management Marketing Management Advertising Agencies Lead Nurturing 40

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform.

Multi-Channel 44

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 44

B2B Marketing Directions

AUGUST 29, 2021

Second, B2B marketing automation solutions made their appearance in the early 2000's. These technologies enabled B2B marketers to automate lead generation and lead nurturing programs and to implement sophisticated lead scoring systems. CMO's were ranked ahead of all other C-level executives.

Marketing Management 52

Marketing Management B2B Marketing B2B CMO 52

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. Lead/Solution Identification. Sales Enablement Solutions. MQL/Solution Evaluation. Here are some notable features: Qualify and prioritize leads with lead scoring and pipeline management tools. Content was updated October 8, 2019. Type of Platform. Sales Funnel.

Sales Management 76

Sales Management Top of Funnel Ad Building Marketing & Strategy 76

Lead Liaison

APRIL 15, 2016

ALLEN, TX — April, 18 2016 — Wistia, the leader in professional video marketing, and Lead Liaison, the leader in sales and marketing automation software to the mid-market, announced a technology integration today. About Lead Liaison. Wista works with ProspectVision™. Karl Wierzbicki Director of Marketing – InFlight Corporation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

PathFactory

FEBRUARY 1, 2019

Back in 2016, Invoca transitioned to a more sophisticated model. Back in 2016, Invoca’s marketing team was doing one thing and sales was doing another. As mentioned, the Invoca solution is complex and requires a lot of education. They designed a strategic ABM program. And it all begins with fixing the foundation.

Account Based Marketing 56

Account Based Marketing Lead Ranking ABM Marketo 56

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. Also, they intended to place F5 as a cybersecurity solution leader and drive qualified leads for the brand.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. Focus more on the visitor and how opting for your solution will help them instead of what you have to offer. Facebook ads, for instance, have clear CTAs.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hinge Marketing

DECEMBER 22, 2015

Looking at challenges from a broader standpoint can encourage more creative solutions. Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. How Hinge Can Help.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48