Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Some of these new events may be a good fit for your company , however with others, you may not find the gold you were looking for. If you’re like me, you’ve already begun planning your event roadmap for 2016. As a starting point, make sure that you review event data that has accumulated over the past two years.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

SnapApp

MAY 16, 2016

Last week, over 5,200 marketers joined together for four days of intense learning, parties, and, of course, Will Smith. The 2016 Marketo Summit was one for the record books. The event, which continues to grow year over year, has finally crossed over the 5000 mark – even after its move to Las Vegas. We conquered.

Marketo 48

Marketo Advertising Agencies Impressions Event Marketing 48

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Martech

AUGUST 29, 2023

followers) Blog: CharlesFarina.com Julius Fedorovicius Julius launched his popular blog, Analytics Mania, in 2016, based on his years of experience with GA. LinkedIn: CharlesFarina (14K followers) X/Twitter: @CharlesFarina ( 9.6K Its popularity is due to his knowledge and the easy-to-follow articles and tutorials. In your inbox.

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. out of 500,000 businesses) with a 98% CEO approval rating. LinkedIn: Juliet Randall (14.6K

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

Vidyard

SEPTEMBER 6, 2016

Get more info and register now for Viewtopia 2016 ! The post Viewtopia: The Perfect Place for Marketers to Be on November 9-10, 2016 appeared first on Vidyard. They’ll tell you all about their own experience at last year’s conference. What are you waiting for!

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW IMPORTANT IS THE INVESTMENT IN EVENT MARKETING?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Onalytica B2B

NOVEMBER 24, 2016

This could be running a free or discounted report on their 2016 activities in a particular area, or helping them to make proposals for the new year. Wrapping up the year also provide more content ideas- think 2016 round ups and 2017 predictions. EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Lattice

JANUARY 25, 2016

Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one city to kick-off 2016 with inspirational content, fun events and one hell of a week. Now the tricky part – what was this week going to look like? How do we help these employees get to know each other?

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Webbiquity

SEPTEMBER 26, 2023

This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Webbiquity

APRIL 10, 2018

58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. 13: 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing. #14: 14: Four Compelling Conclusions from 16 Enlightening Event Marketing Facts and Stats. Business2Community ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

KoMarketing Associates

FEBRUARY 9, 2016

Evernote: Seriously Playful: Hack Week 2016. GetResponse: World’s Easiest Email Marketing. Event Marketing. What better way to promote your event than with a fun video set to music? CMI: Content Marketing World 2016. DEWALT: Together We Build. US Cargo Control: About Us. Moz: Around the Office.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

APRIL 20, 2015

Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to the table (literally, their tables were full of cool free stuff). Event Marketing b2b'

InsideView 48

InsideView B2B Thought Leadership Thought Leadership Marketo 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

SWZD

SEPTEMBER 30, 2019

billion in April, 2016. Depending on the vertical, if the target accounts are few and well-known they may do Account Based Marketing or, in the example of the K-12 educational market, they may do more traditional digital marketing activities in collaboration with channel partners. Measuring Marketing ROI.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Why did you select those events?

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

Adobe Experience Cloud Blog

MARCH 19, 2014

Where : Moscone West, 2014-2016. GET DOWN at THE MARKETO MARKETING NATION GALA. After a packed day of scintillating sessions, inspirational keynotes, and fantastic swag, what could be better (or better-deserved) than a party with the Marketing Nation? Where : Moscone West, 2014-2016. Event Marketing'

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Vidyard

JANUARY 24, 2017

Businesses in High Tech and Manufacturing were the most frequent publishers in 2016 averaging more than 20 videos per month ( Tweet this stat! ). The average video length in B2B is 8 minutes, though 56% of videos published in 2016 were less than 2 minutes ( Tweet this stat! ).

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Stats 50

6sense

JANUARY 7, 2016

The “right” team is a function of your company’s size, but it’s also a function of today’s market, technology trends and the current maturity of the B2B marketing discipline. Event Marketing – this team personifies your content marketing efforts. The Next-Generation Marketing Team.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Hubspot

OCTOBER 13, 2016

Agency Spotter -- a free online service that makes it easy for agencies and brands to find one another and work smarter together -- recently compiled a report that looks across the top 25 marketing services from 2014, 2015, and the first half of 2016. Some marketing services seem to always be on top.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

Content Standard

AUGUST 17, 2017

While immersive marketing is about bringing consumers into the story, experiential marketing is centered on fostering a personal interaction with consumers via a memorable, face-to-face experience. Such experiences are most effective when integrated with digital marketing tools. Addie Broyles (@broylesa) March 14, 2016.

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? Feeling overwhelmed yet?

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Adobe Experience Cloud Blog

APRIL 22, 2015

This year’s gathering couldn’t have been more perfect, and I can’t wait for Marketo Marketing Nation Summit 2016. See you in Las Vegas, Marketing Nation. Event Marketing b2b Consumer' That purple passion is unmatched by anyone else! So know this: I am so inspired by all of you.

Advertising Agencies 48

Advertising Agencies Marketo B2B Thought Leadership Thought Leadership 48

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Facebook has been taking great strides to help marketers be successful on the platform—consistently rolling out new features to help you spread your message even further.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Hubspot

DECEMBER 19, 2016

(Snapchat's parent company) unveiled Spectacles -- sunglasses with a built-in video camera to easily record Snaps and transfer them seamlessly to the mobile app -- in September 2016. In 2016, four-year-old Snapchat overtook ten-year-old Twitter’s user base with 150 million daily active users.).

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I know that I added more things to my to-do list than I was able to cross off, and I’m pretty sure that I still have condiments in my refrigerator that expired in 2016. As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. I cannot tell you where 2017 went.

Planning 13

Planning B2B Thought Leadership Thought Leadership Advertising Agencies 13

Hubspot

FEBRUARY 9, 2017

Consider that 49% of attendees at branded events create videos of it , a significant percentage of which is shared on social media. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. A photo posted by Kipp Bodnar (@kippbodnar) on Nov 8, 2016 at 3:25pm PST.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Zoominfo

JUNE 3, 2021

Voice Over Internet Protocol (VoIP) came into mainstream use between 2010 and 2016. It revolutionized Inside Sales by lowering costs, widening the addressable market, and introducing automated dialing to the cold-calling process. Businesses have adapted by embracing virtual events. The growth of VoIP.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Terminus

JULY 18, 2017

Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As For example, you could execute an event marketing campaign using multiple ABM plays, such as: Pretargeting to warm up net-new accounts before an event.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Who knows―maybe these steps will lead you to sponsoring Marketo’s Marketing Nation Summit 2016 …). What kinds of questions do you ask when evaluating third-party events? Then you’ll be well on your way to gathering new leads and reaching a new audience! I’d love to learn more from you to help me find the perfect match!

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Zoominfo

JUNE 3, 2021

The growth of VoIP Voice Over Internet Protocol (VoIP) came into mainstream use between 2010 and 2016. It revolutionized Inside Sales by lowering costs, widening the addressable market, and introducing automated dialing to the cold-calling process. Businesses have adapted by embracing virtual events.

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

Zoominfo

JULY 14, 2023

Which Channels Should a B2B Marketing Strategy Include? According to McKinsey, the number of sales channels people use across the entire buying journey doubled from five channels in 2016 to 10 channels in 2022. Events During the pandemic, virtual events took off as the core event marketing channel for many B2B businesses.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130