Hubspot

APRIL 21, 2020

eMarketer ). eMarketer ). eMarketer ). By 2016, 300,000 company bots were active on this channel. eMarketer ). adults use Snapchat ( Pew Research Center ). Pew Research Center ). By Q1 of 2018, 60 billion messages were being sent through the platform each day. Mark Zuckerberg ). Statista ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. But in the first six months of 2016, digital video revenue on smartphones and tablets exploded to $1.6 — Jason Kint (@jason_kint) November 1, 2016. ” 4. .

Facebook 128

Facebook Rules Advertisements Advertising 128

Webbiquity

FEBRUARY 23, 2016

Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). in 2016, and 85.8% Pew Research ). Pew Research ). Pew Research ). eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7% 18 Facebook Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Convince & Convert

JULY 17, 2017

percent in 2016. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

ClearVoice

JULY 6, 2021

As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. The total number of short-term videos uploaded since 2016 has increased by 100%. eMarketer ). eMarketer ). eMarketer ). 50+ eye-opening video marketing statistics.

Stats 98

Stats Video Marketing Planning Emarketing 98

Hubspot

MAY 1, 2020

Grand View Research ). Facebook Live Stream" saw a 330% increase in searches between 2016 and 2018. eMarketer ). Growth in Live Video. In 2019, internet users watch 1.1 billion hours of live video. StreamElements ). The video streaming market is projected to hit 184.3 billion by 2027. Livestream ). Think With Google ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. When publishers attempt to stitch fixed-frame videos together to make them 360-degree, it often results in headaches and motion sickness.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Convince & Convert

JULY 17, 2017

percent in 2016. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7

Paid Search Agency 103

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 103

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 I’m betting big on Medium in 2016. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 I’m betting big on Medium in 2016. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Biznology

MAY 25, 2015

source: eMarketer ). 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. billion will be spent on search engine optimization in 2016. It takes research, effort, tracking, and most importantly, identifying goals at the beginning. (source: BrightEdge).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. But Instagram branding isn’t an easy task.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Biznology

OCTOBER 15, 2018

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. In April 2016, Land Rover decided to make a step in the right direction and start broadcasting test drives on Periscope and Facebook Live. Of course, that potential is not enough if you want to turn leads into conversions.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. Researchers expect that amount of time U.S.

Social Media 61

Social Media Media Emarketing Facebook 61

illumin

JULY 23, 2018

Native advertising has been on the rise since 2016. One research point from IPG and Sharethrough found that native ads are 52% more effective than standard banner ads. In one year alone, there was approximately a $10 billion increase in digital display ad spending on native advertising and it has continued to grow since then.

Ads 40

Ads Banner Ads Advertising Agencies Banners 40

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 As eMarketer states , with Facebook’s US mobile revenues expected to total $5.89 Mobile is indisputably the next big marketing platform. billion by the end of this year and account for 60.5 percent of total US programmatic display ad spending.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). — Jason Kint (@jason_kint) June 10, 2016. US digital ad market up ~$2.7B LRy9iY8TbH.

Media 60

Media Mobile Advertising Emarketing Paid Search Agency 60

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). — Jason Kint (@jason_kint) June 10, 2016. US digital ad market up ~$2.7B LRy9iY8TbH.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. According to recent research: 69% of QSRs plan to boost location marketing for loyalty programs. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 As eMarketer states , with Facebook’s US mobile revenues expected to total $5.89 Mobile is indisputably the next big marketing platform. billion by the end of this year and account for 60.5 percent of total US programmatic display ad spending.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

QuanticMind

JUNE 7, 2017

M-commerce sales are also expected to rise this year: eMarketer predicts that US m-commerce sales from smartphones will grow from 58% last year to 65% this year. Customers are increasingly using their phones to research shopping purchases. So let’s review what we know so far: M-commerce has tons of upside.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. WHAT ARE THE INFLUENCERS SAYING? Download The Full Report. GET ALL THE INSIGHTS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

LeanData

NOVEMBER 17, 2015

Scott Brinker, the chief technical officer at ion interactive and blogger at chiefmartech.com, said he’s not aware of any research examining ages of marketing leaders. Julie Schwartz, of the research firm ITSMA, said there were plenty of youthful CMOs at their recent annual conference. What it ends up, for me, is the mindset.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

Content Standard

JANUARY 22, 2016

At CES 2016 earlier this month, one of the big storylines among leading enterprises was the aggressive efforts to invest in artificial intelligence. To this point, artificial intelligence and its related research is a luxury reserved for brands with deep pockets and a reputation as innovative. Developing a Use Case for AI.

Marketing AI 40

Marketing AI Brand Identity Branding Planning 40

LeanData

NOVEMBER 17, 2015

Scott Brinker, the chief technical officer at ion interactive and blogger at chiefmartec.com, said he’s not aware of any research examining ages of marketing leaders. Julie Schwartz, of the research firm ITSMA, said there were plenty of youthful CMOs at their recent annual conference. What it ends up, for me, is the mindset.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

LeanData

NOVEMBER 17, 2015

Scott Brinker, the chief technical officer at ion interactive and blogger at chiefmartec.com, said he’s not aware of any research examining ages of marketing leaders. Julie Schwartz, of the research firm ITSMA, said there were plenty of youthful CMOs at their recent annual conference. What it ends up, for me, is the mindset.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

Directive Agency

MAY 2, 2017

Nowadays, B2B buyers are relying on content to research products and services they consider purchasing. According to Demand Gen Report, 51% of buyers will research content before making a purchasing decision. In 2016, 62% of B2B marketers said that video was an effective content marketing tactic.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. Trend 2: Consumers are in charge. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

EveryoneSocial

MARCH 2, 2017

For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. Regardless of the validity of the accusations, according to Pew Research , as much as 62 percent of U.S. The numbers get more impressive. And, 18 percent say they do so often.

Social Media 49

Social Media Trends Media Broadcasting 49

Hubspot

JANUARY 17, 2017

November 2016 marked the one year anniversary of ThinkGrowth.org and I wanted to share a little bit about what we’ve learned: why we did it, where we stumbled, and  -- because benchmarks were hard to come by when we were getting started  -- what our numbers looked like throughout the year. Amazing space cat by William Herring.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. eMarketer stated that “ more than 82 percent of U.S. eMarketer). eMarketer). eMarketer). eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016. Amplification. Interactive Stories.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Marketing Insider Group

SEPTEMBER 14, 2020

By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Pew Research Center ). Our own content frequency research shows why this is so important. The percentage of internet users that conduct product research online is about 78%. Edison Research ). Edison Research).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267