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Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. eMarketer stated that “ more than 82 percent of U.S. eMarketer). eMarketer). eMarketer). eMarketer).

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What Virtual Reality Can and Can’t Do for Your Brand

Contently

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. “Right now, VR comes with a lot of heavy, clunky cables,” Dr. Ahn said. “You can’t take 2D knowledge and apply it to 3D.”

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Four TV Targeting and Measurement Myths and Realities

LiveRamp

According to eMarketer, TV ad spend is north of $72 billion per year. However, as DISH Media Sales noted in a 2016 contribution to Media Village, the number of households with addressable TV will top 70 million by 2020, which is about 70 percent of the total U.S. View the original article here.]. consumer market.

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Today, eMarketer projects e-commerce sales will surpass $3.5 In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. CX] My Growing Cable Bill. Cable company. trillion by 2019.

Cable 54
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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Today, eMarketer projects e-commerce sales will surpass $3.5 In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. CX] My Growing Cable Bill. Cable company. trillion by 2019.

Cable 46