Digilant

JULY 30, 2019

Think about how you make an online purchase nowadays, it’s often a scrupulous process – reviewing products, digesting reviews, inquiring on 3 rd party sites until you’ve found the product that fits your standards and needs –. According to Emarketer, influencers are equally as effective as paid ads are for customer acquisition channels.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 So far we’ve covered content promotion , interactive storytelling , and episodic content creation.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 So far we’ve covered content promotion , interactive storytelling , and episodic content creation.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Bannerflow

MARCH 8, 2019

Plus, in 2019, eMarketer predicts that U.S. Artificial intelligence (AI) was the talk of 2016, 2017, 2018, and now, 2019. New ad tech is enabling faster, more efficient, and more effective processes. advertisers will buy $3.8 billion in TV ads, a 236% increase in 2017; much of this via programmatic channels. Conclusion.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. source: eMarketer ). billion will be spent on search engine optimization in 2016. source: BrightEdge).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

OCTOBER 15, 2018

Since studies have shown that our brains can process visuals more quickly than words (60.000 times as fast), the popularity is not that surprising. Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. However, evidence has shown that live videos can do that too. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 As eMarketer states , with Facebook’s US mobile revenues expected to total $5.89 Mobile is indisputably the next big marketing platform. billion by the end of this year and account for 60.5 percent of total US programmatic display ad spending.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Hubspot

APRIL 11, 2019

A study by eMarketer predicted that about 35 million people in the U.S. would use voice-activated devices at least once a month in 2017, up 128 percent from 2016. Competitors like Google soon followed with devices like Google Home, and consumers responded enthusiastically. Unveil a voice-activated loyalty program.

Planning 76

Planning Amazon Marketing Management Loyalty 76

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. According to eMarketer, 46% of consumers said that loyalty programs would entice them to visit restaurants more often. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Vidyard

AUGUST 30, 2016

The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016. On top of that, 4 times as many consumers would rather watch a video about a product than read about it, according to eMarketer. So you better be there when your potential buyers are searching.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? Download The Full Report. GET ALL THE INSIGHTS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 As eMarketer states , with Facebook’s US mobile revenues expected to total $5.89 Mobile is indisputably the next big marketing platform. billion by the end of this year and account for 60.5 percent of total US programmatic display ad spending.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

QuanticMind

JUNE 7, 2017

M-commerce sales are also expected to rise this year: eMarketer predicts that US m-commerce sales from smartphones will grow from 58% last year to 65% this year. Google Shopping is on a growth rampage, showing 52% revenue growth and 160% sales growth overall for 2016. This is a powerful growth category for both traffic and clicks.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Contently

OCTOBER 27, 2016

If he could automate more of the advertising process, he thought, the energy media buyers spent on minutiae like analyzing click-through rates could instead be devoted to the tasks that require a human touch. Earlier this year, eMarketer predicted more than two-thirds of all digital display advertising in the U.S.

Marketing AI 60

Marketing AI Advertising Agencies Advertisements Advertising 60

Outbrain

DECEMBER 22, 2020

eMarketer even found that 61% of audiences now rate inclusivity as a crucial factor for brand loyalty (a prevailing topic that we’ll cover at our can’t-miss event, Outbrain Unveil !). And this was no longer a nicety in 2020, but a must — as consumers now expect brands to do what’s right by the people.

Brand Identity 29

Brand Identity Branding Paid Search Agency Emarketing 29

Sprout Social

JANUARY 9, 2017

In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% According to the Sprout Social Q3 2016 Index , 57% of users get annoyed when brands are too promotional on social media. Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Best Time to Post on Twitter. Be Ready to Engage.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

EveryoneSocial

MARCH 2, 2017

For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. Sara Haider , who is the head of Periscope, said this of the process: “Twitter is about real-time and what’s happening in the moment.

Social Media 49

Social Media Trends Media Broadcasting 49

Digilant

NOVEMBER 30, 2018

Only 13 percent of brands have started the process and decided against it, and 22 percent have not in-housed and do not plan to.” eMarketer stated that “ more than 82 percent of U.S. eMarketer). eMarketer] is now projecting the number of those ditching their subscriptions to cable and satellite TV will climb 32.8

Buy 58

Buy Emarketing Trends Cable 58

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Biznology

SEPTEMBER 26, 2016

The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time. Farhad Manjoo ( @fmanjoo ) September 22, 2016. Seamless customer interactions. Why these two trends?

Ideal Customer Profiles 80

Ideal Customer Profiles Bandwidth Emarketing Social Networks 80

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. 39% of smartphone consumers are more inclined to browse or shop a brand’s mobile app because the purchase process is easier or faster. (Optinmonster). Econsultancy).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Valasys

JULY 2, 2019

They can be used to process images & aid to other tasks associated with rule-based programming wherein, conventional algorithms fail. These often include activities such as image processing; lower edges can identify edges while higher layers can demarcate items useful for humans such as digits, letters or faces.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Valasys

SEPTEMBER 27, 2018

Demand Gen Report, 2016) (Source: [link] ). Lead generation (85%), sales (84%) and lead nurturing (78%) are considered as essential goals for 2016 by B2B content marketers. Content Marketing Institute and Marketing Profs, 2016). Existing content gets repurposed by 29% of marketers ( Curata , 2016). Email Marketing.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. However, as DISH Media Sales noted in a 2016 contribution to Media Village, the number of households with addressable TV will top 70 million by 2020, which is about 70 percent of the total U.S. View the original article here.]. consumer market.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

SnapApp

AUGUST 9, 2017

Who can forget the Pokémon GO craze of 2016? . Starbucks is another example of a B2B company who has successfully gamified the purchase process. Any content that gets a user involved in the process is going to be a step ahead of static content. Tactic 1: Make It a Game. Nike+ is a great example of this.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Hubspot

JANUARY 20, 2017

According to eMarketer , more than two thirds of all digital display advertising in 2016 will be purchased programmatically. This process gives advertisers a direct avenue to be iterative with campaigns based on data received from first, second, and third party sources. 4) Use People-Based Measurement to Track Multiple Devices.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Campaigns 28

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Use documented business processes to ensure consistency and scalability. . . #21. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

MARCH 2, 2017

What’s The Cost of Buying Links in 2016? 10) eMarketer. Market research company eMarketer publishes research data about all things digital media -- from social media, content marketing, SEO, and mobile device use. Read a couple surveys and estimates below: New eMarketer Estimates Show Huge Snapchat User Growth in UK.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. Takeaway: Part of what differentiates experience and CX is who’s involved in the process or event.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. Takeaway: Part of what differentiates experience and CX is who’s involved in the process or event.

Cable 45

Cable Classified Ads Storytelling Customer Surveys 45

Marketing Insider Group

OCTOBER 19, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. Jay Baer – All signs point to video.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

SnapApp

DECEMBER 5, 2016

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. 70% of B2B marketers plan to create more content in 2017 compared to 2016. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

chiefmartech

OCTOBER 30, 2016

The cross-departmental synergies it creates cannot be ignored either, starting with a translation of marketing outcomes/touchpoints/reach into dollars — a long dreamed bridge between the CMO and CFO camps — and continuing with an engineer-friendly understanding of the marketing process, which is music to the ears of CIOs and marketing technologists.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Bannerflow

AUGUST 28, 2018

According to eMarketer research mobile display ads are outpacing desktop by some margin. compared to 2016, according to an eMarketer report. However, the process is slow, and means you need to possess decent knowledge of HTML5 and CSS. of all display ads in the US are mobile, compared to 29.7% for other devices.

Banner Ads 70

Banner Ads Banners Paid Search Agency Ads 70

QuanticMind

NOVEMBER 28, 2016

For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% Brief: Evaluate Your Search Marketing Programs , August 2016 Forrester Report.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Webbiquity

AUGUST 18, 2012

One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. eMarketer ). Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). Social Media B2B ). Social Media B2B ). MarketingProfs ). User Experience. TMGmedia ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100