Contently

APRIL 18, 2016

In 2016, we’ve already had follow-ups like Zoolander 2 , Ride Along 2 , Crouching Tiger Hidden Dragon 2 , SLC Punk 2 , IP Man 3 , and Kung Fu Panda 3. Interestingly, a quarter of 2016’s big sequels are coming out over a decade after the first installments premiered. So how do you judge how good a sequel is?

Correlation 111

Correlation Case Studies Television marketing Buzz 111

LeadSquared

MAY 20, 2015

In which case, it would go viral. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. They just know their target audience, and provide content of real value to them. Video marketing can really help you cut through the clutter in that case.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

AUGUST 5, 2019

If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Facebook Reach Case Study: Buffer.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Kapost

OCTOBER 28, 2016

Kapost is going to be most useful to marketing organizations that produce large quantities of content. This means that the first thing I typically do when prospecting is check out what kind of content a company produces. If I see blog posts, white papers, eBooks, case studies, etc.,

Top of Funnel 48

Top of Funnel Tactics Lead Ranking Lead Scoring 48

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool.

Social Media 111

Social Media Paid Content Media Business 111

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

KoMarketing Associates

NOVEMBER 13, 2018

As we head into the end of 2018, I thought I’d take a look back at some key content marketing trends and data points and address what we can do better in 2019. 93% of B2B content marketers report their organization is extremely/very committed to content marketing. . Source: CMI B2B Content Marketing 2019.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

Content Standard

AUGUST 29, 2018

“Mobile marketing doesn’t necessarily mean launching a costly mobile app (in fact in 99% of cases it doesn’t),” writes Gabriel Shaoolian in Forbes. ” Tailoring Content to Perform for Mobile. So why aren’t more digital marketers taking advantage of this new frontier?

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Adobe Experience Cloud Blog

SEPTEMBER 4, 2018

It’s hard to think of an area of the customer journey that content marketing doesn’t touch. But there’s a core piece of this content puzzle that marketers have been getting wrong—or perhaps missing altogether. I’m talking about marketing content. I called it F#*k Content Marketing.

Top of Funnel 133

Top of Funnel Content Marketing Content Paid Search Agency 133

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Related Resources.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

CoSchedule

JANUARY 24, 2023

You see, as content marketers write about how to write a blog post, many overcomplicate and glorify the entire process. I’m predicting successful content will become more targeted and shorter in the next ten years.) What intriguing stats, facts, stories, and quotes may make an impressionable first sentence for your blog post?

Process 100

Process Wikipedia Paid Search Agency Lead Ranking 100

Content Marketing Institute

JANUARY 23, 2019

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Optimize content promotion campaigns around message match. The same thing plays out on Facebook, where studies from AdEspresso have found that higher relevance scores translate to lower costs per click. Image source.

Paid Content 103

Paid Content Top of Funnel Cost Per Click Promotion 103

KoMarketing Associates

APRIL 19, 2016

The B2B content consumption stats are out there. Nearly 64 percent of B2B technology buyers say that they read between 2 to 5 pieces of content before making a purchase. However, creating content that satisfies B2B buyers’ appetites is no walk in the park. Creating a B2B Digital Marketing Plan for 2016 [infographic].

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

DECEMBER 22, 2015

Because that’s what studies have shown. However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market. 20 Experts Provide Their Content Marketing Predictions For 2016.

CTR 120

CTR Lead Ranking Lead Scoring SERP 120

Brightedge

JANUARY 13, 2020

But before I dive in on the digital marketing books, let me share an excellent resource. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Contently

JULY 30, 2018

John Fox is the executive director of content for athenahealth, a brand that has been a Contently client for years. In content marketing, anniversaries are precious. So the next question became: How do we mine this marketing advantage and make sure it drives our business goals? Don’t skimp on storytelling.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

Ad Frequency 99

Ad Frequency Paid Search Agency Skype Distribution 99

Contently

JULY 30, 2018

John Fox is the executive director of content for athenahealth, a brand that has been a Contently client for years. In content marketing, anniversaries are precious. So the next question became: How do we mine this marketing advantage and make sure it drives our business goals? Don’t skimp on storytelling.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Moz

JANUARY 16, 2019

Looked exactly like the number-one result from Content Marketing Institute: ( image source ) Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Combine original research and newsjacking to go viral Sourcify has grown almost exclusively through content marketing.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Kissmetrics. WordStream.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Lead Genius. Kissmetrics.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

LEADership

MAY 20, 2016

To gain a competitive edge, make sure that you have a clear target audience, develop a detailed SWOT analysis of your current marketing, build a business case using sales funnel and LTV models. 93% of B2B content marketers use social media (other than blogs). 47% create branded content tools. Data and stats (46%).

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Lead Genius. Kissmetrics.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

MARCH 2, 2017

So we put together a comprehensive list of sources with original research data about all things marketing. Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. A study by Ahrefs).

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

Outbrain

MARCH 24, 2020

If you’re considering becoming an affiliate marketer, or if you’ve already made the leap, you probably know that there is a massive amount of information online about Every. to do with affiliate marketing. So we’ve taken matters into our own hands and created the unabridged true story of affiliate marketing.

Paid Content 34

Paid Content Cost per Acquisition CPA Paid Search Agency 34

Content Standard

SEPTEMBER 9, 2016

With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size. Simply, content marketing—in its many manifestations—works, and marketers everywhere want to learn more about it and do it better.

Work Management 40

Work Management Marketing Management Content Marketing Content 40

Single Grain

MAY 19, 2020

To put it simply: Investing is as much an art as it is a science and as much a risk as it is luck, which is why investing and content marketing have a lot more in common than we think. So what can content marketers learn from investors? The Old Approach to Content Marketing. Be Long-Term Greedy.

Content Marketing 116

Content Marketing Top of Funnel Godaddy Work Management 116

KoMarketing Associates

FEBRUARY 16, 2016

While content marketers don’t necessarily have an annual celebration to match the glamor of NBA All-Star Weekend, we still practice and hone our content marketing skills with hopes of being seen as all-stars within the industry. But, what kinds of skills are needed to become a content marketing all-star?

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

seo.co

JANUARY 8, 2022

The last major addition to Penguin ( Google’s link-centric algorithm ) occurred in October of 2016. Include original, referenceable stats in your core content. Sharing your content is free, and if you have a decent subscriber base, you can instantly make it available to hundreds, if not thousands of people.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

The last major addition to Penguin ( Google’s link-centric algorithm ) occurred in October of 2016. Include original, referenceable stats in your core content. Sharing your content is free, and if you have a decent subscriber base, you can instantly make it available to hundreds, if not thousands of people.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Atomic Reach

APRIL 12, 2019

Unlike social media, email allows marketers to directly reach audiences and tailor messaging depending on segment information. If you are looking to make the case to your senior leadership, or internal stakeholders about the importance of email marketing, read on for 100 email marketing statistics you should know about and share with others.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Contently

JANUARY 3, 2017

Six years ago, I started working in content marketing. Apparently, this agency wanted to do something called content marketing. Back then, content marketing was barely on anyone’s radar. There were young journalists, like me, who got in the game for a steady paycheck and came to love marketing.

Trends 154

Trends Paid Search Agency Content Marketing Marketing Budget 154

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Founder at Content Marketing Institute. CEO of Marketing Insider Group. Heather Flash. Paul Pruneau. Christine Viera.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

ClearVoice

SEPTEMBER 9, 2019

Not only is social media a high priority for internal marketers, but it has also become a priority for agencies and even marketing freelancers and independent consultants. In fact, according to ClearVoice’s freelance pay rate study , 80% of expert freelancers are creating social media content for their clients.

Enterprise Management 103

Enterprise Management Work Management Paid Search Agency Marketing Management 103

SnapApp

JULY 7, 2017

And, in this case, “more isn’t merrier”. In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive Quiz Case Study. The Good | Content Marketing Strategist. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Content Marketing Institute

MARCH 8, 2018

Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. Josh Bernoff , author and a contributor to the Harvard Business Review, surveyed 550 businesspeople in 2016. As many as 81% said poorly written content wasted too much of their time. Site Stats.

Marketing AI 110

Marketing AI Paid Search Agency Content Work Management 110