EveryoneSocial

MARCH 19, 2020

Where employee activation is helping: Increased and improve brand reputation Helps attract more top talent Employee retention increases Authentic storytelling More sales and marketing results. In 2015, 3.9 You might be thinking that social media and all this information could be a distraction to the overall individual’s work, right?

Social Media 87

Social Media Activities Media Distribution 87

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. But, why just use one smartphone or GoPro? Looking for more inspiration on how to use multiple devices to tell a story from unique angles?

Storytelling 150

Storytelling Video Marketing Campaigns Case Study 150

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. As Adobe’s Social Intelligence report noted, posts that have images are 600x more likely to be shared on social media and to receive engagement elsewhere. This one might be the most viral infographic of 2015.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

JUNE 25, 2015

What propelled you to share the article with colleagues or on social media? In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Finding storytellers. Creating a storytelling engine. Social networks. What in particular stood out to you?

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

Content Standard

APRIL 27, 2018

There’s a reason Coca-Cola has plastered its name onto almost every advertising surface and consumer product imaginable, and it’s the same reason you can’t seem to shake companies chasing you with emails, sponsored social media posts, and other digital content: Persistence pays off.

Storytelling 79

Storytelling Branding Brand Identity Ethics 79

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 95

Social Media Media Business Social Networks 95

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. social media (other than blogs), 2.) At the top of the list for tactics used were 1.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Martech

FEBRUARY 22, 2023

TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Dig deeper: TikTok is setting the ground rules for social media 3. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. hannah (@ughjinxx) March 2, 2015. .” hannah (@ughjinxx) March 2, 2015. Inspire movements!”

Communities 134

Communities Creativity Storytelling Case Study 134

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Before the Internet, social media, and mobile devices, Ken Fisher was operating his very self as a prolific media company.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

ViewPoint

FEBRUARY 8, 2016

Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Storytellers must be able to write with the intention of driving results from their target audience.

CMO 168

CMO Planning Storytelling Ad Building 168

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Power Duo: Visual Storytelling and Advertising. Could this style of campaign be expanded to include more user-generated content?

Advertising Agencies 158

Advertising Agencies Branding Brand Identity Paid Search Agency 158

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This content was distributed around the world after sponsored social media campaigns were launched.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

KoMarketing Associates

JANUARY 20, 2015

Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. While other social media platforms (e.g.: While storytelling is a small part of building brand awareness , it is essential to remaining relevant to the target audience. Followers: 35.8k. Followers: 9.9k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). The Best Marketing Blogs of 2015. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

SEPTEMBER 14, 2015

— dennis kardys (@dkardys) September 8, 2015. – Brené Brown (Researcher and Storyteller). "If — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. . – Seth Godin (Best Selling Author).

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

ANNUITAS

AUGUST 11, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. But if this isn’t enough for you to come to Content Marketing World 2015 (register by clicking here ) then how about: Barenaked Ladies aka “BNL.”

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

ClickZ

FEBRUARY 21, 2020

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. Melanie Deziel (Storyful). As a speaker, she’s taught marketers around the globe to think like journalists and tell better brand stories.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). The Best Marketing Blogs of 2015. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Convince & Convert

NOVEMBER 6, 2015

Lean Cuisine (@LeanCuisine) October 27, 2015. The #WeighThis campaign is part of a re-branding effort Lean Cuisine launched in June 2015 in partnership with 360i to move away from being perceived as a diet brand and more as a healthy lifestyle company. Leverage Visual Storytelling to Bring Your Campaign to Life.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

Convince & Convert

OCTOBER 16, 2015

Chicken Treat (@ChickenTreat) October 15, 2015. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015. Chicken Treat (@ChickenTreat) October 14, 2015. “Bum”? Keep things clean, Betty. pic.twitter.com/qwLAwmQwKr. We thought we were going to have to get Betty exorcised. Know When to Pull the Plug.

Contingency Planning 147

Contingency Planning Twitter Storytelling PR 147

Contently

JUNE 25, 2018

In a world increasingly driven by social media, the calendar creates pressure. Sometimes it’s as simple as changing your logo on social media platforms to include a rainbow filter through the end of June. — American Airlines (@AmericanAir) June 26, 2015. — Absolut (@absolutvodka) June 26, 2015.

Branding 126

Branding Brand Identity Paid Search Agency Amazon 126

SmartBug Media

APRIL 29, 2021

In fact, according to Sprout Social , when customers feel connected to brands, more than half of consumers (57 percent) will increase their spending with that brand and 76 percent will buy from them over a competitor. There are a few web design trends that do just that: Use Video for Storytelling.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Hubspot

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. The L2 report also found that among fashion and beauty brands, Instagram had firmly become the social media platform of choice -- far outranking Facebook and Twitter.

Branding 101

Branding Brand Identity Planning Paid Search Agency 101

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. Feel free to jump around and explore the art of copywriting in this week’s Science of Social Media : A brief overview of storytelling. A brief overview of storytelling.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. A Holistic Approach to Social Media. 76% of teens use social platforms. highlight to tweet).

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

EveryoneSocial

NOVEMBER 27, 2019

How Storytelling Plays Into Activation. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand. Not to mention: engagement, retention, happiness, and even storytelling. The “-ing” is operative if you catch my drift. Are our customers happier?

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Content Standard

MAY 20, 2015

In Cision’s State of the Media 2015 report, surveyed media professionals seem to agree that the future of media lies in native content. with its acquisition of Tumblr)—have introduced solutions geared toward helping brands reach built-in news and media-hungry audiences.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

The ROI Guy

JULY 15, 2015

These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain significantly challenged, with little reason for optimistic spending growth predictions from Gartner or anyone else. Sources: Gartner Says Worldwide IT Spending to Decline 5.5% Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Hubspot

MAY 29, 2020

Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. On this social media platform, you can share highly targeted content that's educational, helpful, and emotional. One way is be creative and start a movement. Create YouTube content.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Valasys

FEBRUARY 28, 2020

billion in 2015 to $4.0 Social Media is an excellent place to interact with the audiences & interrogate them to discover if a particular form of content resolves their challenges. Social Listening : Listen to what your customers are talking about your brand on social media channels. billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Bannerflow

SEPTEMBER 7, 2021

D avid Ogilvy’s Rolls Royce campaign from the late ‘50s and early ‘60s set the benchmark by blending a powerful storytelling narrative with iconic visuals. What Honda does in its ads, probably better than anyone else out there, is double-down on storytelling. Storytelling sits at the heart of the best marketing campaigns.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98