Content Standard

JANUARY 11, 2016

In June 2015, Snapchat created sponsored geofilters that would become available for any Snapchat users in or near a McDonald’s. And Snapchat delivers: The app offers coverage of major award shows and events like the Grammy’s, the VMAs , and more recently, Miss Universe 2015 (to name only a few) on their Live Stories feature.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. If you heard the tagline on its own, you might think of texting, mobile service, or social media.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Content Standard

JANUARY 9, 2017

This consistency allows the brand to create wider-scope content, like its community stories, and more recently social media experiment campaign, # OneLessStranger. The former focuses on individuals in various communities while the latter branches out to include millions of Airbnb users on social media.

Barriers 40

Barriers Marketing & Strategy Content Paid Search Agency 40

ClearVoice

NOVEMBER 30, 2021

Content can include videos, podcasts, blogs, social media posts, infographics, and images. 75 percent of marketers were able to increase their traffic by investing only 6 hours per week in their social media content. The Art of SEO: Mastering Search Engine Optimization (2015) by Eric Enge, Stephan Spencer, Jessie C.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

DECEMBER 11, 2019

Between 2015 and 2017, brands like NASA, Warby Parker, and Sour Patch Kids started their Snapchat strategies by creating individual accounts. National Geographic posts content that's fairly similar to what you'd see in its magazines or on its television channel. However, marketing on Snapchat hasn't always been easy.

Paid Content 97

Paid Content Brand Identity Branding Advertising Agencies 97

Vidyard

FEBRUARY 2, 2015

I want to start this article off by asking you, reader, a question: How many social media apps, websites, emails, text messages, and searches do you use, receive, or make on a given day? In early 2015, the company launched its new “Choose Lovin” campaign on Snapchat as a 15-second animated sponsored ad.

Video Marketing 51

Video Marketing Brand Identity Branding Paid Search Agency 51

Hubspot

NOVEMBER 7, 2016

Instead, LaCroix has executed some impressive social media campaigns, specifically with Instagram. In 2015, the brand grew its Instagram followers from 4,000 to 30,000 in just eight months. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. 7) Dollar Shave Club.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. There's a community for everything, and social media is the place for all of them.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Hubspot

NOVEMBER 7, 2018

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Cable television includes channels like The CW, USA, Discovery Channel, ESPN, and HGTV. Share the product on social media?

Paid Search Agency 69

Paid Search Agency Cost Per Thousand Ads Cable 69

Marketing Insider Group

JULY 1, 2020

Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s not meaningless.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

APRIL 13, 2015

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. It would be storytelling, plain and simple – and that’s the dream, isn’t it?

Storytelling 100

Storytelling Television marketing Viral Marketing Social Media 100

Convince & Convert

APRIL 15, 2016

Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. Visual storytelling is becoming an increasingly important aspect of the social web—and Facebook is well aware. It can be tough to keep track of.

Social Media 112

Social Media Paid Content Media Ideal Customer Profiles 112

Single Grain

APRIL 28, 2020

They are known for their social media influencer collaborations. He’s an incredible storyteller and thoroughly understands the dreams, fears and desires of his audience. If you’re driving people to a webinar or even just to pick up the phone, invest in amazing copywriting and learn to be a great storyteller. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141