Webbiquity

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Celebrants go online at atypical times.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. What Are SERP features? So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Hinge Marketing

JUNE 22, 2015

Here at Hinge, it’s become something of a tradition to take the annual Association for Accounting Marketing (AAM) conference as an opportunity to reflect on where accounting marketing stands today – and where it might go in the future. Content marketing is rapidly becoming the approach of choice.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Agile Marketing. Agile marketing involves continuous testing and improvement.

Planning 48

Planning Work Management Trends Marketing Management 48

Hinge Marketing

DECEMBER 23, 2014

One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015.

CMO 48

CMO SEO Service Mobile Marketing 48

KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. — dennis kardys (@dkardys) September 8, 2015. That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Video has been the talk of the marketing world for years. Let’s play a little game.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Here’s what you need to know if you’re in the US market and want to grow internationally. According to Statista, more than 38% of China’s population had a smartphone in 2015.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

KoMarketing Associates

MARCH 24, 2015

While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. Marketing through video channels has already become the norm, not the exception. As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

KoMarketing Associates

SEPTEMBER 29, 2014

We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website. The 2014-2015 Survey is Here! Here it is!

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

JANUARY 5, 2016

This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. Research shows US social media users like to connect family and friends, share videos and photos, and enjoy the platforms as a means of entertainment. B2B Marketing Takeaway. The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Amazon Associates Holds 47.3%

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KEO Marketing

JUNE 22, 2016

June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. PHOENIX, Ariz.,

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Segment Email Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

NOVEMBER 17, 2015

That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. One of the best ways an e-commerce business can succeed (besides great products and marketing) is by providing great customer service and experience. Provide A Great Customer Experience.

B2B Marketing 120

B2B Marketing B2B Lead Ranking Word of Mouth 120

Hinge Marketing

MAY 22, 2015

We’ve seen a lot of new trends emerge so far in 2015. And it can often be a challenge to stay on top of what’s happening in professional services marketing marketing. Learn the essential B2B marketing strategies that can help firms get ahead. Find out five steps to help firms increase their visibility.

Work Management 48

Work Management Marketing Management Service Advertising Agencies 48

Hinge Marketing

JANUARY 6, 2015

2014 has come and gone, and with it, another year in professional services marketing. Perhaps you made some resolutions last year that didn’t stick – consider 2015 a clean slate to give it another try. To help you get started, we put together four resolutions for your A/E/C firm to accomplish in 2015.

Planning 48

Planning Marketing Plans Marketing Management Ideal Customer Profiles 48

KoMarketing Associates

NOVEMBER 3, 2015

There’s mobile, there’s voice, and even the number of terms we use to search has changed. Image: Blue Nile Research. What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. They are also searching in different places. Enter KeywordTool.io.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization.

Conversion 164

Conversion Conversion Rate Paid Search Agency Psychographics 164

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. Why Google Discover is Important.

Google 77

Google Paid Search Agency Mobile Marketing Marketing & Strategy 77

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Brand really matters,” remarks Alicia Tillman, SAP’s chief marketing officer. “It

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Biznology

JULY 9, 2014

Most general online marketers still don’t understand the concept well enough to speak intelligently on it, and yet within a matter of seconds most SEO’s could rattle off five reasons why they need to be involved in every decision-making process. establish a content marketing and campaign management strategy.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

KoMarketing Associates

NOVEMBER 12, 2015

This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. EMAIL COMMUNICATION.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Let’s get started! Paid Advertising Products.

Adwords 121

Adwords PPC Paid Search Agency Google 121

Hinge Marketing

MAY 21, 2015

A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. But if every person you know has a smartphone, how important is it to make your website mobile-friendly? So, what is it about mobile devices that led to this increase in popularity?

Service 48

Service Mobile Marketing Internet Marketing Lead Scoring 48

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

EMagine B2B Blog

MARCH 18, 2015

Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. 1: A shift in B2B researcher demographic.

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

Hinge Marketing

APRIL 9, 2015

As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential. The Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge.

Marketing Automation Services 48

Marketing Automation Services Service Planning Lead Ranking 48