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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. Future trends. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Google Analytics.

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Spending on Social Media Trends Upward, Hitting $23 Billion in 2015

Content Standard

According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. By then, social media will account for 16 percent of global digital ad spending, proving today’s social media trends will have staying power. By the end of 2015, that figure will hit 50 percent.

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The Top 10 Stats from 2015 that Show the Importance of Video Marketing

Content Standard

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. No matter the screen size, users clamored for video—users spent an average 5.5

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Here’s how. Mobile ad spend is booming.

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It’s Back to School for B2B Content Marketing!

KoMarketing Associates

So, in other words, if we were to think about content marketing as being an academic year, here’s what it might look like: Review of 2014 Content Marketing Trends. So, before we outline the 2014/2015 year of content marketing, let’s take a review of some 2014 trends: (Sources: Heidi Cohen ; Curata ). Source: KoMarketing blog ).

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6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report

Contently

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). For one day a year, slideshows are cool.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). eMarketer ). “Near Me” searches have risen 900 percent since 2015. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. Jumpshot ). Moz ). ( serpIQ ). statcounter.com ). Google ).