Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Assets: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Headshot: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 50

CMO Linkedin Enterprise Management Press 50

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 2) Be Customer-Centric.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. Making a Lasting Impact.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. T2D3 was the growth path for market-leading SaaS organizations like Salesforce, Marketo and Netsuite. Additional highlights from 2015 include: Received analyst recognition as the leader in space.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Heinz Marketing

SEPTEMBER 26, 2019

This week I’m excited to feature Jeff Perkins , CMO at ParkMobile. Sangram helped me get my first startup gig at QASymphony back in 2015. Very organized. The post “How I Work”: Jeff Perkins, CMO at ParkMobile @jeffperkins8 #HowIWork appeared first on Heinz Marketing. My wife, Paige Perkins, is awesome.

CMO 61

CMO Work Management Allocation Peer-to-peer 61

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let’s take a look at three ways you can drive digital transformation across your organization: 1.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Vidyard

APRIL 17, 2015

Here’s what we learned at Marketing Nation 2015: Nothing Kills Creativity Like Stress Arianna Huffington opened Marketing Nation 2015 with a sobering observation: more people, especially the connected, high-energy marketers in the room, cared about keeping their phone batteries above 10% than about recharging their own bodies.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? Ask most people what they think B2B marketing delivers to the organization, and you’ll get answers like “they produce our websites and ads”, “they organize our trade shows”, “they do the logo”, or worse, “they produce some nice gimmicks”. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? Ask most people what they think B2B marketing delivers to the organization, and you’ll get answers like “they produce our websites and ads”, “they organize our trade shows”, “they do the logo”, or worse, “they produce some nice gimmicks”. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Comprehensive Company Information. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

VisumCX

APRIL 3, 2017

A 2015 study by Accenture shows that the overwhelming majority of B2B executives are either increasing their customer experience investment or at the very least maintaining it. However, the same study shows that despite the investment, fewer than 25% of organizations are actually excelling at achieving their customer experience goals.

Organization 40

Organization B2B Buying Cycle Paid Search Agency 40

LEADership

JANUARY 13, 2015

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. Based on Jon Iwata’s approach to marketing, here are 5 important questions your B2B organization needs to ask: 1. Does Your Customer Need You?

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. You know why your brand needs to lean in on organic social. It’s challenging to navigate, but possible with some extra preparation.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

ANNUITAS

DECEMBER 9, 2014

We know there is a marketing skills gap, so why isn’t there more of an organized, internal focus to provide marketers with better skills? According to the recent Gartner report, CMO Spend 2015 – Eye on the Buyer , marketing controls a fair amount of budget, approximately 10.2% If marketers are only 2.8%

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ViewPoint

MARCH 1, 2016

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. Most ROI calculators I see published are flawed.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Adobe Experience Cloud Blog

MARCH 18, 2015

The lively panel of CMOs—Dierdre Bigley of Bloomberg LP, Carlos Becil of Equinox , Sanjay Dholakia of Marketo and Stacy Martinet of Mashable—touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more. To kick off the conversation, the CMOs talked about the role of marketing today.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

ANNUITAS

AUGUST 20, 2015

I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? I hope to see you there!

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Atomic Reach

APRIL 16, 2019

He is the founder of Brand Movers , an organization that helps companies reach their audience through the creation of engaging content, and he also hosts the largest marketing conference in Scandinavia known as Clever Content. It's a little inside baseball but they have so many great projects from cmo.

Budget Programs 84

Budget Programs Advertising Agencies Brand Identity Branding 84

KoMarketing Associates

MARCH 8, 2016

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. We had an opportunity to speak to Liz Miller, senior vice president of marketing at the CMO Council, for more insight into the results.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. She explained to me that their organization was in dire need of a demand generation overhaul. Strategy first.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Martech

MAY 16, 2022

I found myself in Thailand, volunteering with an organization that helped rescue women from human trafficking. She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. That really changed the direction of my life.”.

Marketing & Strategy 93

Marketing & Strategy Marketing Automation Services Digital Transformation CRM 93

Exo B2B

APRIL 11, 2019

She is listed as one of the Top 50 Social Influencers of 2015 , one of the Top 50 Big Data Influencers of 2016 and one of the Top 100 IoT Influencers of 2016 by Onalytica. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. How We Measure.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. While this is not an easy task unto it’s own, if this is going to be the focus of B2B marketers, then it is also necessary that they show the benefit of how this alignment is driving revenue to the organization. Increase Leads Generated: 65%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Markempa

AUGUST 12, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Contently

AUGUST 15, 2016

In 2011, content marketing spend was $100 billion; by 2019, this figure is expected to rise to $319 billion—more than Finland’s entire 2015 GDP. With content marketing on the rise, many organizations’ biggest challenge is finding the right talent to staff their team. So, too, has investment in content marketing.

Allocation 60

Allocation Content Marketing Planning Marketing Analytics Tools 60

Biznology

JANUARY 14, 2013

The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. B2B CMO’s say demonstrating ROI is their No.

Stats 80

Stats ROI CMO Forrester 80

NuSpark Consulting

JULY 28, 2015

Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Eric: Absolutely.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. Think your organization isn’t ready for more color?

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 Sorofman describes these individuals as "digital CMOs," the folks who are leading corporate entities from their analog pasts to data-driven, cross-platform futures.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. CMOs and their teams. The CMO job description has also undergone massive change in recent years. The Alexa of Marketing. Grow Your Market.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134