Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. Summary: Host Reid Hoffman (yes, that Reid Hoffman ) studies the story of Charity:Water’s founder and CEO, Scott Harrison. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Inspiration. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. You’ll also want to be aware of which social networks offer targeting capabilities in case you want to reach specific subsets of your audience. Do you notice any performance trends? Four more years.

Social Media 94

Social Media Media Business Social Networks 94

Content Standard

MAY 22, 2016

But original programming wasn’t the issue—November 2015 research from RBC Capital Markets found that for more than half of US internet users, access to original content did not influence their decision to subscribe to Netflix. This new trend of hiding sponsored pop-ups cost publishers nearly $22 billion last year. What did?

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. YoY decline from 2014. increase compared to 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

YoY increase from 2015. Frugalnomics in Effect IT spending has significantly changed, and you need to know these trends in order to succeed: 1) Do More with Less – Because of the Great Recession, companies learned how to cut expenses to improve the bottom-line, and have learned to permanently “Do More with Less”.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

MAY 22, 2016

But original programming wasn’t the issue—November 2015 research from RBC Capital Markets found that for more than half of US internet users, access to original content did not influence their decision to subscribe to Netflix. This new trend of hiding sponsored pop-ups cost publishers nearly $22 billion last year. What did?

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

FEBRUARY 15, 2016

In all cases, Vivint’s target audience are tech-obsessed buyers. One interesting case study and example of how Vivint goes about this is with its smart home sensors. People vacationed longer in 2015 than in the previous year. Vivint runs up against a lot of other brands with competitive or complementary messaging.

Enterprise Management 40

Enterprise Management Work Management Planning Marketing Management 40

Content Standard

FEBRUARY 15, 2016

In all cases, Vivint’s target audience are tech-obsessed buyers. One interesting case study and example of how Vivint goes about this is with its smart home sensors. People vacationed longer in 2015 than in the previous year. Vivint runs up against a lot of other brands with competitive or complementary messaging.

Enterprise Management 40

Enterprise Management Work Management Planning Marketing Management 40

Content Standard

OCTOBER 5, 2015

“Never trust the storyteller. In my prediction post published in August, I outlined six trends you couldn’t afford to overlook next year, and I have been diving deeper into each tactic ever since. You can read about the first trend, content amplification , if you missed that post. Only trust the story.”

Storytelling 40

Storytelling Trends Brand Identity Branding 40

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

RebelMouse

APRIL 3, 2018

Then, if your site has indeed dropped in ranking, Montti says you should study sites that are winning your desired searches to see if you can find any gaps between ranking factors. What Happened: Google first released its search quality rating guidelines in 2015, and has made several updates to them since.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Content Standard

OCTOBER 13, 2015

Whether we’re binge-watching House of Cards on Netflix because we just cannot go another day without knowing what happens to Frank and Claire Underwood, or we’re waiting patiently for the next episode of the Serial podcast, there’s a lot going on in our brains that cause us to react to episodic storytelling.

Trends 40

Trends Storytelling Content Case Studies 40

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. If you’re worried you might have missed something major this year, we have you covered.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. To this end, constantly analyzing metrics to watch for trends and shifts in visitor behavior must be a top priority for marketers. SEO: Alive and Well. Video Gains Prominence as a Story-Sharing Tool.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Scoop.it

OCTOBER 29, 2020

The pattern repeats itself – immediate satisfaction (but in this case a positive one), positive message, easily shareable. Source: OneSpot The Science of Storytelling. But this is what in many cases separates viral from just good content. Well in this case this tip is like winning a lottery.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Content Standard

FEBRUARY 29, 2016

Last month, the Content Standard shed its “just another content marketing blog” persona and evolved into a digital publication focused on the theory and practice of marketing, creativity, and storytelling. The site ended 2015 with 610 percent ROI and a budget increase of over 50 percent. The Content Standard 2.1

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

Last month, the Content Standard shed its “just another content marketing blog” persona and evolved into a digital publication focused on the theory and practice of marketing, creativity, and storytelling. The site ended 2015 with 610 percent ROI and a budget increase of over 50 percent. The Content Standard 2.1

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Single Grain

DECEMBER 2, 2019

5 Hot Trends in Online Product Marketing You Can’t Ignore. We’ll show you how to implement category design later, but for now, you can get a better idea of how this strategy works by considering these famous use cases: 1) Birdseye: Frozen Foods. The Art of UX Storytelling: How to Create Your Brand’s Story.

Design 131

Design Marketing Strategy Marketing & Strategy Advertising Agencies 131

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. Great brand storytelling can set a company apart from its competition, simultaneously motivating employees and captivating consumers. The truth is, video marketing isn’t as complex as it seems. 11) Live Streaming.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. percent since 2015. The marketers can get bugged by the question: “What to blog about”?

B2B 45

B2B Brand Identity Branding ROMI 45

Vidyard

FEBRUARY 2, 2015

The Content Marketing Institute found in its latest B2B and B2C studies for 2015 that brands use between 11 and 13 formats and channels to reach an average of 4 distinct audiences. In early 2015, the company launched its new “Choose Lovin” campaign on Snapchat as a 15-second animated sponsored ad.

Video Marketing 51

Video Marketing Brand Identity Branding Paid Search Agency 51

Contently

MARCH 29, 2017

” In 2015, Aberdeen partnered with Contently to launch its digital publication, Thinking Aloud , which discusses investment strategies and provides commentary on major financial news. Its three major content pillars—macroeconomic trends, investments, and culture and inspiration—are clearly displayed at the top of the blog.

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. percent since 2015. The marketers can get bugged by the question: “What to blog about”?

B2B 40

B2B Brand Identity Branding ROMI 40

Convert

JANUARY 31, 2022

These A/B testing case studies are meant to help you think outside the box, and most importantly, see how the often disparate data points you collect through your research can be tied together with specific solutions. But like I’ve said earlier, you should only adapt this to your unique case, not copy and paste it.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

NOVEMBER 7, 2016

In 2015, the brand grew its Instagram followers from 4,000 to 30,000 in just eight months. If you’re lucky, you might even receive a free case of Pamplemousse for posting a photo. If you’re lucky, you might even receive a free case of Pamplemousse for posting a photo. Today, it has almost 60,000 followers. 14) Life is Good.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Marketing Insider Group

MARCH 23, 2020

Since I launched Marketing Insider Group in June of 2015, we have been publishing articles, creating deep thought leadership in the form of e-books, webinars and in-person keynotes, and using this approach as our only source of leads, revenue, and new clients. Because we are our own case study! The Build-Up.

Lead Scoring 345

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 345

Content Standard

APRIL 2, 2016

What (and who) should brands be taking note of as this trend continues to grow? Burberry , in particular, has embraced WeChat in an effort to provide exclusive content (a major contributor to brand success on other platforms like Snapchat ) and perfect its storytelling. We See You, WeChat. Kick it with Kik.

Social Media 43

Social Media Media Advertorials Multi-Channel 43

Content Standard

APRIL 2, 2016

What (and who) should brands be taking note of as this trend continues to grow? Burberry , in particular, has embraced WeChat in an effort to provide exclusive content (a major contributor to brand success on other platforms like Snapchat ) and perfect its storytelling. We See You, WeChat. Kick it with Kik.

Social Media 40

Social Media Media Advertorials Multi-Channel 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. Which content topics are trending and may be of value to your readers? Or do they like to read print media, like the good ole newspaper? 3. Execution Makes the Real Difference.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 48

Single Grain

OCTOBER 14, 2019

Growth Study] Slack: The Fastest Business App Growth in History. Case Study] The Content Sprout Method: How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions. And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. The Art of UX Storytelling: How to Create Your Brand’s Story.

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 109

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. Anecdotal stories, like the case of SaleCycle , suggest social media falls short in conversion rates compared to other B2B digital channels, despite its wide reach. Case #3: Give before you get.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. The Content Marketing Editor (Storyteller + Strategist). image source.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Contently

MARCH 3, 2021

In 2016, Contently partnered with the Tow-Knight Center for Entrepreneurial Journalism at The City University of New York on a study that revealed 44 percent of people were not able to identify the brand behind a piece of sponsored content. Social impact storytelling drives purchase intent. We’re not here to rain on the parade.

Marketing Report 217

Marketing Report Content Marketing B2B Thought Leadership Content 217

KoMarketing Associates

FEBRUARY 16, 2016

Storytelling. “57 57 percent of marketing professionals say engaging and compelling storytelling is a main priority when creating effective content.” – LinkedIn Technology Marketing Community. Stay on top of the latest trends and try to be one of the first to cover it, as Google appreciates fresh content. Versatility.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120