Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. MediaPost ). MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

SocialPilot

FEBRUARY 9, 2024

1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Video Marketing David Murdico David has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, and IBM. Jeff Bullas Jeff Bullas was named the No.1 Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

LeadSquared

MAY 20, 2015

You don’t have access to the same advertising resources as say “British Airways.”. The advertisers are charged for the view, only if the viewer watches the ad for 30 seconds or to the completion of the ad. This is when the need of a smart segmentation and marketing automation system also becomes very important. Company Size.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Online Marketing Institute

JULY 20, 2018

We have known about the demand for digital skills—as well as talent managements potential collision course with automation (more below)—for many years, so why is it only now that job recruiters and job trainers are officially getting on the same page? According to a study by McKinsey , office support jobs (e.g.,

Work Management 52

Work Management Training Marketing Management Class 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. In 2015, email only asked you to invest $1 to gain back $38.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

B2B Marketing Directions

APRIL 10, 2016

The Salesforce Study In 2015, Salesforce Research surveyed more than 3,800 sales, service, and marketing leaders in small businesses around the world. Here are some of the major findings of the Salesforce study : Marketing automation - Only 20% of small business marketers are currently using marketing automation software.

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses. Both B2B and B2C participants in the survey were optimistic about marketing budgets for 2015.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? billion) in 2015, to £3.39 billion ($2.69 billion ($4.58 billion) in 2017, and £4.52 billion ($6.10 billion) by 2019.

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. Talking of Marketing Automation, we have a new survey on the opinions on Marketing Automation of B2B marketers in 2015 just launched.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Conductor

OCTOBER 11, 2022

Paid results (ads) sit at the very top of the results page so that paying businesses get the highest possible returns from their advertising spend on search engines. Since Google’s index contains hundreds of billions of web pages , it has an automated ranking system that publishes highly ranked content above other web pages.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Bannerflow

FEBRUARY 17, 2021

In fact, the uptake of fintech services grew to 64% in 2019 in comparison to 16% in 2015, according to an EY report in 2019. Automating previously manual processes, helping financial experts to focus efforts on applying their expertise to more challenging tasks/concentrating on legislation. Greater ROI and quicker problem-solving.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

BenchmarkONE

MARCH 25, 2021

No article about eCommerce or marketing is complete today without some reference either to AI or cloud automation – this article is no exception. Their integration into a marketing strategy is part of a trend in progress that is part of a broader trend; automation to relieve repetitive tasks. AI-Driven Content Creation.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

Adobe Experience Cloud Blog

AUGUST 18, 2016

New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. Uber uses technology and mobile devices to connect a marketplace of individuals who need rides to individuals with cars. Mobile is dominating your buyers’ mindshare.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Google Attribution 360.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

QuanticMind

SEPTEMBER 7, 2018

As much as it might seem preemptive, it’s really not too early to think about how maximizing advertising performance will look like in 2019. Augmented and Virtual Realities Lead the Way When Maximizing Advertising Performance. Voice Becomes the Most Popular Search Marketing Tool for Maximizing Advertising Performance in 2019.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Optinmonster

OCTOBER 30, 2019

Is social selling the same thing as social media marketing or advertising? Instagram earns roughly $4 billion in mobile ad revenue per year. In 2015, social networks earned an estimated $8.3 billion from advertising. 84% of C-Level executives use social media to make purchasing choices. And, it just keeps growing.

Statistics 76

Statistics Social Media Social Marketing Media 76

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Optimize Emails for Mobile. We live in an increasingly mobile world. More than half of emails (53 percent) are opened on a mobile device. 53% of emails are opened on mobile devices.

ROI 50

ROI Email Marketing Tips CTR 50

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Measurement & attribution – Via Google’s various attribution models , particularly data-driven attribution (DDA).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Adobe Experience Cloud Blog

JUNE 1, 2015

Interestingly, the market is demanding that these technologies come together for a couple of reasons: Reason 1: The Rise of Mobile. The web is now mostly accessed through mobile. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

JUNE 5, 2013

Mobile Marketing is Exploding. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels.

Work Management 48

Work Management Marketing Management Marketing Automation Services Service 48

BenchmarkONE

MARCH 25, 2021

No article about eCommerce or marketing is complete today without some reference either to AI or cloud automation – this article is no exception. Their integration into a marketing strategy is part of a trend in progress that is part of a broader trend; automation to relieve repetitive tasks. AI-Driven Content Creation.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

BenchmarkONE

MARCH 25, 2021

No article about eCommerce or marketing is complete today without some reference either to AI or cloud automation – this article is no exception. Their integration into a marketing strategy is part of a trend in progress that is part of a broader trend; automation to relieve repetitive tasks. AI-Driven Content Creation.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. It starts to require some major changes.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Optimize Emails for Mobile. We live in an increasingly mobile world. More than half of emails (53 percent) are opened on a mobile device. 53% of emails are opened on mobile devices.

ROI 40

ROI Email Marketing Tips CTR 40

Hinge Marketing

MARCH 16, 2015

Marketing Automation One of the major drivers behind professional services marketing’s turn toward science is the development of technological solutions that dramatically change the day-to-day practice of marketing. Our research shows how firms are utilizing these approaches in 2015: Figure 3.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Vidyard

MARCH 28, 2017

Our platform gives marketers the ability to discover, nurture and mobilize their customer base to reach a wider audience, accelerate the sales pipeline, and improve customer engagement. In 2015, Influitive created a new industry event focused on advocacy, customer engagement, and experience. We called these videos Buckshots.

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

ConvertKit

JANUARY 15, 2021

Automated emails perform better than broadcast emails. One of the biggest benefits for creators choosing to grow their audience via email is the ability to automate much of their marketing. Mobile devices continue to be the most popular environment for reading emails. Percentage of users opening emails on their phones: 39.9%.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

TrustRadius Marketing

FEBRUARY 28, 2019

Below are some of the top tools of the trade that integrate directly with GA – to give you a range, they fall in the social media management , content marketing , and marketing automation categories. Reviewers are pleased with the CPC rates they have seen with their advertising campaigns. “ SocialBakers.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Below are some of the top tools of the trade that integrate directly with GA – to give you a range, they fall in the social media management , content marketing , and marketing automation categories. Reviewers are pleased with the CPC rates they have seen with their advertising campaigns. “ SocialBakers.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Outbrain

AUGUST 22, 2021

The global webinar market is estimated to reach 800 million by 2023, up 253 million from 2015. Advertise your webinar on your website in every possible way. Here’s an example of how I attracted more than 1000 leads who were interested in automated templates for Google Sheets. Where can you find potential leads?

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Hubspot

JULY 6, 2015

To effectively push your content through multiple channels - online, mobile, social, or email - you’ve got to put a lot of thought into the technical components that support your publication’s strategy. These more accurate “matches” between content and reader are a major differentiator for advertisers looking to sponsor content online.

Mobile Advertising 28

Mobile Advertising Banner Ads Funnel Advertising Banners 28

Funnelholic

NOVEMBER 4, 2015

This allows you to target your marketing messages to your best-fit customers on the channels where your ads are most likely to be seen, whether that’s social media, display advertising, video, or mobile. To top it off, according to the Buyersphere Report 2015 , CEOs are involved in 38% of B2B buying decisions.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

NuSpark Consulting

JANUARY 3, 2015

As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

LeadSquared

APRIL 3, 2017

Generally termed as Facebook Lead Ads , this feature was rolled out in late 2015. Initially intended only for mobile devices, they have now become available for desktops as well. These ads have become immensely popular with advertisers, since their release. Many advertisers have seen this happen. Lead generation ads.

Lead Generation 52

Lead Generation Facebook Paid Search Agency Ads 52

Content Standard

JULY 18, 2016

Facebook found that because mobile video ads play loudly when people least expect it, 80 percent of people react negatively toward both the platform and advertiser. Capitol One featured Jennifer Garner front-and-center in a no-sound oriented ad from early 2015. That’s in part because loud ads are extremely disruptive.

Facebook 40

Facebook Video Marketing Paid Search Agency Advertising Agencies 40

Marketing Insider Group

JANUARY 7, 2015

Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

Paid Search Agency 100

Paid Search Agency Digital Asset Management Advertising Agencies Enterprise Management 100