Leadspace

SEPTEMBER 9, 2016

Even if we don’t win every deal, we still benefit whenever a new company learns the value of predictive analytics for B2B lead generation. If account-based marketing (ABM) is the tide, there are an awful lot of boats right now. ” ABM Cloud: solutions for Salesforce users.

Account Based Marketing 59

Account Based Marketing ABM Class Barriers 59

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

Terminus

MAY 16, 2017

Over the past year, their marketing team has launched and scaled an innovative account-based marketing program with Terminus. VersionOne was an early adopter of Terminus (they started back in 2015), so we went down to their office to meet with their ABM Superhero squad to learn more about their award-winning ABM program.

Account Based Marketing 22

Account Based Marketing Enterprise Management ABM Work Management 22

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. In this blog, you’ll find a good mix of marketing best practices and specific design guidelines. Sprout Social Insights.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

LeanData

MARCH 28, 2016

So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. It was a report from the front lines of ABM. Then a curious thing happened.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. It was a report from the front lines of ABM. Then a curious thing happened.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. It was a report from the front lines of ABM. Then a curious thing happened.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. In this blog, you’ll find a good mix of marketing best practices and specific design guidelines. Sprout Social Insights.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Engagio

MAY 12, 2020

“Today’s B2B companies are becoming more strategic about their priorities and investments, so making the shift from more general sales initiatives to targeted ABM initiatives is imperative,” said Jon Miller, co-founder and CEO of Engagio. Relationship Intelligence: Visualizes engagement across the buying committee. About Engagio.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

B2B Marketing Directions

DECEMBER 18, 2016

On the specific issue of content marketing spending, 39% of B2B respondents, and 42% of B2C respondents said they expect their content marketing budget to increase over the next 12 months. Account-Based Marketing - It also seems clear that marketers will be spending more in 2017 on account-based marketing activities and programs.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

markempa

DECEMBER 12, 2016

As a follow-up to this popular 2015 post, How to Use LinkedIn to Generate Leads , I interviewed Susan Tatum (@susanptatum) , Partner at The Conversion Company. And they expect their marketing leaders to provide clear metrics and be accountable to meeting their numbers just like their sales.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

LeanData

MARCH 28, 2016

So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. It was a report from the front lines of ABM. Then a curious thing happened.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Engagio

JUNE 3, 2019

To many, marketing is simply not a noble profession. Others poke fun at our bad habits: ( Source: Marketoonist, 2015 ). Despite the bad rap the role has received, I’ve always believed that marketing is both critical and inherently good. ABM and Meaningful Marketing. What a buzzkill. It was meaningful. Conclusion.

Account Based Marketing 103

Account Based Marketing Paid Search Agency ABM Advertising Agencies 103

Lattice

DECEMBER 28, 2015

With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015. From all of that, here are our top posts (based on traffic) on all things predictive marketing and sales. . Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DiscoverOrg

OCTOBER 23, 2016

Compare that to Marketing tech stacks: an Econsultancy report from 2015 cited that half of the respondents were using 21 technologies in their Digital Marketing stack. The Account-Based Model is the Vehicle Maintained by the Predictive Analytic Pit Crew. Predict the Race Before It Begins with OppAlerts.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

Heinz Marketing

JANUARY 5, 2018

Sangram: As marketers who “drink our own champagne,” we’ve seen firsthand how Terminus and BrightFunnel can be used to win big with account-based marketing. At the end of the day, there’s no all-in-one solution to help marketers do ABM and measure the success of their program, at least not yet.

Acquisitions 56

Acquisitions Account Based Marketing Marketing Automation Services ABM 56

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Oktopost

MAY 23, 2022

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. For B2B businesses, intent data also provides an excellent opportunity to integrate your sales and marketing teams better. Hyper-Personalize Your ABM.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Terminus

JANUARY 3, 2018

Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers! Terminus has acquired BrightFunnel , the pioneer in B2B marketing analytics and attribution. This combination ties together marketing execution with measurement. We call it our #OneTeam ABM transformation.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Only B2B

NOVEMBER 26, 2019

In order to perform data analytics efficiently, it is crucial to use data appending and cleansing tools and techniques. According to a data analytics market study published in 2017, 53% of companies from around the world have adopted Big Data, as opposed to 17% in 2015. And we agree.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads MQL Case Studies 100

Zoominfo

NOVEMBER 1, 2022

ZoomInfo’s platform also allows for sales and marketing organizations to work from the same data and develop automated workflows across departments, bridging marketing and sales teams and helping them better target their prospects. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. I wrote last month about Everstring ’s expansion to the world of intent data and account based marketing.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Oktopost

SEPTEMBER 16, 2019

One approach that has been gaining ground recently is account based marketing (ABM), which flips the traditional flow and perspective of marketing models. Instead of trying to narrow down a wide prospective market into a smaller subset of leads, you identify and target the specific customers you want to convert.

Account Based Marketing 107

Account Based Marketing Examples ABM Mobile Advertising 107

Engagio

AUGUST 6, 2019

In 2015, a CMO.com headline declared, “Days of ‘Spray and Pray’ Marketing Are Done.”. While we may not yet have heard the death rattle for marketing campaigns that blast out generic messages far and wide in the hopes that someone will notice, more than one nail is in the coffin. So, Is ABM Working? Demand Gen vs. ABM.

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

Markempa

AUGUST 12, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here are seven ways you can apply empathy to your marketing and sales. Why purpose matters to marketing: growth, revenue, and profit.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Contently

JULY 21, 2017

Over the past decade, marketing has undergone an incredible amount of change. Marketers have access to more data and better analytics. Yet while a lot of the technology and tactics have transformed, the way most companies structure their marketing teams has not. Revenue models are always evolving.

Top of Funnel 167

Top of Funnel Budget Programs Funnel Advertising Case Studies 167

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector.

Account Based Marketing 49

Account Based Marketing Marketing Attribution ABM Budget Programs 49

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Heinz Marketing

APRIL 11, 2022

Obviously, it’s kind of gained much more popularity, I would say, like around last year, like 2021, but really the timing from when that started from a lot of people who have been crypto native for a while is probably around that 2014, 2015 time. The other is really from a go-to-market standpoint.

Privacy 105

Privacy Ad Exchange Communities Advertising Agencies 105