LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

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Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 — Casie Gillette (@Casieg) March 4, 2015. Smarter Attribution with Google Analytics. This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed.

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SERP Mobile Marketing SEM Conference 120

ANNUITAS

MAY 13, 2015

Additionally, the study reported findings on lead nurturing, measurement, analytics and content production. In order to contrast and benchmark 2015 against 2014, we are launching our study once again and asking B2B Enterprise Companies to share their insights and thoughts on how they approach Demand Generation.

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B2B Marketing Demand Generation B2B Advertising Benchmark 100

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. That was a real eye-opener for me.

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Analytics Top of Funnel Content Case Studies 164

EMagine B2B Blog

DECEMBER 31, 2014

We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. Achieving your Analytics and Adwords certification takes time. Achieving your Analytics and Adwords certification takes time.

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Marketing Analytics Tools Adwords Analytics Google 40

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Three of the biggest marketing trends for 2015. I may be going if I’m lucky.

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Conference Planning Best Practices B2B Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. NOTE: 70% of companies that have social analytics are still not using it!

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Webinar Metrics Comparison Social Networks Act-On 100

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. One is predictive analytics. This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) AN) Hello, Howard. HS) Content is everything these days.

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Demand Generation Agencies Demand Generation Demand Generation 100

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

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Analytics Tools Best Practices Tagging 85

Vidyard

SEPTEMBER 22, 2015

While this wasn’t introduced at Dreamforce 2015, we saw a lot more partners showing off apps, Salesforce communities, and components developed with Salesforce Lightning. In addition to very practical take-aways and new tools, Dreamforce 2015 was chalk-full of inspirational sessions from leaders in technology, business, and the arts.

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Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Onalytica B2B

MARCH 18, 2015

In the next ten years we’ll see more of the above taking place, scaling into many millions of people, and the addition of predictive analytics and real-time disease diagnostics derived from ongoing health monitoring. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow.

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Brand Identity Branding PageRank Marketing Management 100

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. The post Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit appeared first on Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. With multiple different tools to choose from, it’s difficult to find the right one for your requirements.

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Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing.

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Marketing Analytics Tools Trends Marketing Management Planning 98

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. Here’s why , along with 6 takeaways from the biggest B2B marketing event of 2015.

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B2B Marketing B2B Stats CMO 48

Vidyard

AUGUST 11, 2015

But that doesn’t mean you should go into hibernation just yet: the last four months of 2015 can still pack an impressive punch. Check out this list (named in chronological order for your convenience) that will help you close out 2015 in style and set you up for even bigger success in 2016!

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Planning Best Practices Cross-Selling Conference 50

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

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SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

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Marketing Automation Services Aggregators Youtube Press 50

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. This change was probably the most momentous update Google made to its search algorithm in 2015. That ended in 2015, too.

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Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. Making a Lasting Impact.

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Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

EMagine B2B Blog

JANUARY 21, 2015

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. In 2015, our team is going to get creative in our efforts, including things such as webinars, attending local meetups… and hopefully some conferences. MozCon - July 13-15, 2015 Seattle, WA.

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Webcast Webinar Metrics Conference Curation 40

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

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B2B Marketing Planning B2B B2B Sales 40

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

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Account Based Marketing Work Management Marketing Management B2B Marketing 40

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. The use of emojis began in 2015 and has shown to have had a profound impact on open rates.

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Email Marketing Planning Tips Paid Search Agency 360

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? And, 2015 will be no different. 1) Responsive Websites. What does this look like in practice?

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Planning Work Management Trends Marketing Management 48

EMagine B2B Blog

MARCH 23, 2015

If you are an avid reader of eMagine’s blog, you may have caught my post from December 31, 2014, “ 2015 Resolutions Series: Get Certified! Google Analytics IQ & Adwords Certifications).” for beating my Google Analytics certification score: Congrats to Allie Viau, Leah Yount, and Hannah Beacham! Beat the Veep.

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Advertising Agencies Google Marketing Analytics Tools Adwords 40

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges?

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Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.

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B2B Marketing Data Hygiene B2B Analytics 138

SnapApp

JANUARY 29, 2015

Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. Read On>> MarketingProfs: 2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges.

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Cost per Lead Allocation Eloqua Marketo 48

ActiveDEMAND

NOVEMBER 15, 2016

Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking platform than just tracking calls. There is a lot of valuable information in phone conversations, and it’s the concept of conversation analytics that separates the valuable wheat from the time-wasting chaff. based consumers: A 2015 U.S.

Analytics 40

Analytics Conversion Enterprise Management Work Management 40

Contently

FEBRUARY 22, 2017

On rare occasions, we make a bad decision on Wildcard Wednesday (the Uncooked Turkey Burger Fiasco of 2015). The post 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers appeared first on The Content Strategist. Now excuse me, but it’s time to grab chicken parm.

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Analytics Brand Identity Branding Content 88

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

B2B Marketing Directions

DECEMBER 27, 2015

This will be my last post of 2015, and I want to thank everyone who has spent some of his or her valuable time reading this blog. Thanks to analytics, I can see how many times each blog post has been viewed, and I thought this would be an appropriate time to share which posts have been most widely read.

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Top of Funnel Demand Generation B2B Sales Case Studies 40