Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. print industry. • Be like Avis.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

SmartBug Media

AUGUST 5, 2019

Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads. Two-Cent Video Ads. Make it fun!

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A move to multimedia.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Promoting content using a mixed of organic search, paid search, and social media tactics.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Promoting content using a mixed of organic search, paid search, and social media tactics.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Biznology

JUNE 6, 2016

2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? But do businesses that pay for Facebook ads have an advantage? From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. For large brand pages with more than 500,000 Likes, organic reach hit 2%.

Facebook 80

Facebook Studies Organization Case Studies 80

Contently

JUNE 21, 2016

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The small problem: Ad effectiveness. The upside for Facebook is clear.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Improve content quality.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. Consider the changes Google introduced to the overall digital marketing landscape over the last twelve months: Google has continued to reduce the number of organic first page results. (Photo credit: Steve Rhodes).

Paid Content 80

Paid Content Google RSS SEM 80

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. But these trends did not become main stream in 2013, or even 2014.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve.

SEM 100

SEM Paid Content Stats Paid Search Agency 100

Content Standard

OCTOBER 9, 2014

Today, I realize that outlining content marketing imperatives is a huge burden. Anyone who has offered advice should do some honest soul-searching and validate what they’ve said. Early this year, readers of the Skyword blog came looking for content marketing imperatives. Content strategy is not everywhere.

Search Marketing 40

Search Marketing Planning Content Marketing Enterprise Management 40

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” Or do all these changes in social media algorithms mean it’s best to get back to the drawing board?

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. For 2014 , my marketing predictions were all about content, data and culture.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Vision Edge Marketing

JANUARY 25, 2022

Companies that complete these two customer-centric prerequisites achieve more success when it comes to customer acquisition which impacts your company’s product adoption rate , market share, and category ownership. . They ask someone they trust and/or they head off to do an online search. . Engagement. No customer engagement.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Customer Experience Matrix

JULY 3, 2018

Yesterday brought news that Acxiom had agreed to sell its marketing services business to Interpublic Group , a major ad holding company, for $2.3 Acxiom had restructured itself in March into the Market Services and LiveRamp groups and announced it was looking at strategic options, so the deal wasn’t especially surprising.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. MarketingProfs Marketing Manager, Rob Zaleski.

Social Media 149

Social Media Media Marketing & Strategy Gartner 149

EMagine B2B Blog

DECEMBER 26, 2014

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ). Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ).

Statistics 40

Statistics SEO Paid Search Agency Search Engine Marketing 40

Content Standard

JANUARY 3, 2023

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it.  Sound familiar?  Sound familiar?

Merchandising 107

Merchandising Lock-In Content Barriers 107

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Once upon a time, finding a professional woman writer was akin to searching for that infamous needle in its equally famous haystack.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Parse.ly

MAY 6, 2022

What is evergreen content? Evergreen content broadly refers to any article, post, or video that has visitors come to it well beyond this typical three-day attention cycle. This means evergreen content attracts readers, often through search traffic or referral links. Why should I care about evergreen content?

Content 52

Content Social Media Display Marketing Report 52

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. The world of content marketing isn’t strictly a meritocracy.

Paid Content 52

Paid Content Promotion B2B Content 52

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. I’m a huge proponent of content marketing and social media.

Marketing Agencies 1 150

Marketing Agencies 1 Relevance SEO Paid Search Agency 150

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120