markempa

FEBRUARY 16, 2015

Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales. Change the way leads are purchased.

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Ranking 100

Valasys

OCTOBER 10, 2022

One always has to be aware of the ongoing trends and use specific keywords to maintain a high ranking and increase overall traffic. AI models from organizations like Google, or other major search engines, substantially determine your overall rankings and the audience who sees them. TubeBuddy was launched in December of 2014.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. According to The 2014 Marketing Score Report by PR 20/20 “Organizations are missing opportunities to generate and nurture leads due to enormous gaps in their content marketing programs.”.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing & Strategy 100

Optinmonster

MARCH 22, 2024

In 2014, Copyblogger announced that they were removing comments, but then brought comments back in 2016. The Data Determining whether blog comments are generating revenue for your business is tricky because they don’t directly lead to sales. So the question becomes, do blog comments lead to more traffic?

Correlation 76

Correlation Lead Ranking Lead Scoring Traffic 76

Customer Experience Matrix

AUGUST 14, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some vendors only rank leads while others build multiple models for different purposes. • I reviewed them in June 2014.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 4, 2014

Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 I suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. (Do You heard it here first. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Marketing Craftmanship

DECEMBER 30, 2013

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Publicity generates revenue. Fire your PR firm in 2014. The more publicity, the better.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

LEADership

DECEMBER 15, 2014

Read Jon Miller’s advice on “ 4 Ways to Optimize B2B Marketing and Lead Generation ”. Read Blair Christie’s “ 10 Ways to Improve B2B Marketing and Create Greater Value ”. How Social Marketing Has Changed B2B Demand Generation. Read Judith Sim’s “ 6 Demand Generation Takeaways from the Changing Marketing Landscape ”.

CMO 40

CMO Lead Generation Lead Ranking Lead Scoring 40

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (

Statistics 100

Statistics SMB Content Marketing Planning 100

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. Unfortunately, providing “53% of all website traffic” doesn’t appear to be highly valued by the executives in the C-suite at more organizations that you can shake a stick at. So, what is highly valued by the C-suite? Well, it differs by organization.

Merchandising 116

Merchandising Marketing Analytics Tools Conversion Lead Ranking 116

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

PureB2B

AUGUST 13, 2020

Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. 5000 list , an elite ranking of the country’s fastest-growing small and mid-size companies. 5000 are ranked according to percentage revenue growth from 2016 to 2019. For the seventh consecutive year, Pure Incubation places on Inc. Magazine’s annual?

Lead Scoring 118

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 118

Televerde

JANUARY 30, 2018

In this series, we’ve touched on the value of marketing technology , engagement planning , data intelligence , and content attribution in your quest toward increased revenue generation, and now we’re going to wrap things up with a look at the more human element of modern marketing — inside sales. People buy from people they like.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

ANNUITAS

MARCH 20, 2014

After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @RHsays What does sales need from marketing?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Versium

JUNE 12, 2018

Versium’s ID Risk Score measures the risk of becoming a victim of Identity Theft or Fraud and includes reasons for different risk levels such as discovery of compromised credentials. The solution is designed to complement existing identity protection and monitoring services by scoring a consumer’s identity theft risk level.

Lead Ranking 40

Lead Ranking Lead Scoring Work Management Marketing Management 40

PureB2B

MAY 2, 2016

Jones said “This kind of top-line growth is driving the state’s economy and generating the kind of excitement that attracts global brands and their talent here” Pure Incubation and the rest of the 2016 Fast 50 companies were honored at a breakfast at the Renaissance Boston Waterfront Hotel. The company ranked #23 on Inc.

Lead Ranking 48

Lead Ranking Lead Scoring Paid Search Agency Companies 48

PureB2B

MAY 2, 2016

Jones said “This kind of top-line growth is driving the state’s economy and generating the kind of excitement that attracts global brands and their talent here” Pure Incubation and the rest of the 2016 Fast 50 companies were honored at a breakfast at the Renaissance Boston Waterfront Hotel. The company ranked #23 on Inc.

Lead Ranking 48

Lead Ranking Lead Scoring Paid Search Agency Companies 48

KEO Marketing

MARCH 30, 2017

When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads. Content marketing.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. More leads? This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1. All leads are NOT the same.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

ANNUITAS

OCTOBER 29, 2015

Marketers care about performance perhaps a little more than other professionals because we need to know the success of our programs, amount of revenue driven, conversion metrics, lead scores so we can work hard to optimize everything. However, they struggle on a bigger scale than most.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Ranking Lead Scoring 100

Moz

JULY 21, 2020

I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. GMB elements ranked #1. Proximity ranked #3.

Lead Scoring 56

Lead Scoring Lead Ranking Work Management Ideal Customer Profiles 56

Moz

JULY 21, 2020

I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. GMB elements ranked #1. Proximity ranked #3.

Lead Scoring 56

Lead Scoring Lead Ranking Work Management Ideal Customer Profiles 56

Zoominfo

SEPTEMBER 22, 2023

The source of intent also affects the quality of the lead. We generate over 1.2 ZoomInfo’s size allows us to invest in this high-value intent in a way that no one else can match. We actually helped start this category back in 2014 through a partnership with Bombora. million of these “Scoops” each year.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? Marketing departments plan to spend $135 billion on online content in 2014. Score your leads. Focus your content.

Inbound Marketing 100

Inbound Marketing Lead Ranking Lead Scoring Sales Qualified Leads 100

Madison Logic

APRIL 9, 2024

Madison Logic has established itself as the industry’s leading platform for account-based marketing, applying proprietary technologies and data to help B2B companies improve their sales and marketing results by increasing return on marketing spend and accelerating sales cycles.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater. The Value of Google Result Positioning.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. If 6Sense exposed model scores but no other data, it would qualify as a CDP by the thinnest margin possible. Company models score each company’s likelihood to buy from the client. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ANNUITAS

DECEMBER 15, 2015

We want to know conversion rates, cost per lead, revenue generated and a host of other stats. Handing off leads that go nowhere? There are many reasons why sales management should be all too happy to get involved with and become champions for your demand generation program. Modern B2B marketers like numbers.

Demand Generation 100

Demand Generation Demand Generation Cost per Lead 100

Marketing Insider Group

JANUARY 4, 2021

We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. Mistakes happen….

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

LEADership

DECEMBER 17, 2013

Below are 3 simple but effective ideas on how you can personalize B2B lead generation to make it as exciting and rewarding as holiday gift-giving: Match customer personas and profiles to your offering. So as B2B marketers, we have to be on our toes to make sure we increase the frequency of visits by our leads to our online properties.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 40

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Word of mouth recommendation still ranks as one of the most trusted sources of advertising, and as a result, is able to generate nearly 2x the amount of sales as traditional paid advertising ( source ).

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ANNUITAS

SEPTEMBER 30, 2014

*This post first ran in the ANNUITAS blog on March 27, 2014. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. Is success on impacting pipeline and generating demand really just a few simple steps away?

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100