Hubspot

JULY 7, 2020

TeamLogic IT provides IT solutions and consulting services for small businesses. Interestingly, in 2014, Citigroup had grown in assets, making it one of the only banks to have grown since the 2008 recession. TeamLogic IT. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. A Case Study In B2B SEO Keyword Analysis. What’s In Store for 2014? Final Thoughts.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

NuSpark Consulting

FEBRUARY 5, 2017

Studies show that two-thirds of account-based marketers believe they have enough data – their problem is being able to draw usable insights from it. In such cases, the vendor needs to be able to report on issues such as the ongoing impact of marketing interactions and their effect on customers’ lifetime value to the company.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Pam Didner

MARCH 12, 2020

It may also happen so that the selected model appears to be overly-voluminous for the task at hand as well, in which case overfitting takes place. . In the case of implementing the AI software , companies manage to save a lot on workplace organization, regular compensations, and even taxes. . Relative cost-efficiency.

Marketing AI 78

Marketing AI Work Management Marketing Management Marketing Automation Services 78

ClearVoice

MAY 28, 2020

Think it’s just small businesses wondering if a direct to consumer approach is the right approach moving forward? 3 D2C marketing case studies to inspire you: 1. Founded in 2014 by former Vogue stagger Emily Weiss, Glossier doesn’t just sell a product, it sells the enthusiasm of people who love the product.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

Buffer

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. “In case you missed” (older relevant tweets). I have to admit that I can’t seem to find concrete studies on whether having Facebook Groups will lead to higher organic reach. Remaining tweets in reverse-chronological order.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. The Benefits of Social Media for Business.

Social Media 110

Social Media Paid Content Media Business 110

Hubspot

DECEMBER 15, 2016

Trouble is, a 2016 small business survey revealed that while 72% of small businesses plan to allocate the majority of their marketing budget to customer acquisition, only 28% plan to allocate the majority to customer retention. 5) Turn the small print into a feature. Take Pad & Quill , for example.

Allocation 28

Allocation Word of Mouth Marketing Budget Mobile Advertising 28

Hubspot

JUNE 28, 2016

According to the “ State of Inbound 2015 ” report, marketers who saw a higher marketing ROI in 2014 were more likely to have used marketing automation software. 11) “I don’t need a case study to prove my work.”. This couldn’t be truer than in the case of your marketing articles.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hubspot

FEBRUARY 6, 2014

From Cards Against Humanity, to Pebble smartwatches, to a human-powered helicopter, Kickstarter changed the world and lives of hundreds of thousands of small business owners and entrepreneurs through its crowdfunding platform. Early January 2014: It went down to the wire. Kickstarter Co-Marketing.

Campaigns 28

Campaigns Outreach Press Communities 28

Webbiquity

JANUARY 20, 2015

Allen passes along 10 tips for LinkedIn publishing success based on a study of “3,000 of the highest performing pieces of content published on LinkedIn.” 10 Steps To Use LinkedIn For Small Business by MarketingThink. 10 Tips for LinkedIn Publishing by ragan.com. ** 5 STARS.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Hubspot

JUNE 24, 2011

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. What the Google study pointed out is that 89% of them do their search with a degree of urgency.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

seo.co

APRIL 22, 2021

In fact, most of them point to a singular point in time as justification for their beliefs: January 20, 2014. And in that blog post he led with the following statement: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. We’ve even got case studies for you.

Link Building 101

Link Building Ad Building Lead Scoring Lead Ranking 101

Marketing Insider Group

SEPTEMBER 9, 2015

American Express OPEN Forum was created with the sole purpose of helping small businesses succeed. They were simply farsighted enough to see how the success of small businesses would, in turn, benefit them. A core feature OPEN Forum provides is its platform that facilitates discussion between small business owners.

Top of Funnel 100

Top of Funnel Work Management Content Marketing Marketing Management 100

Webbiquity

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. ” 5 Content Marketing Trends & Predictions for 2014 by Web Content Blog. ” 10 Reasons Visual Content will Dominate 2014 by Advanced Lead Generation Marketing Blog. Content Marketing in 2014: Are You Prepared?

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

nDash

NOVEMBER 10, 2020

The shift to positive messaging with the “Finish It” campaign strategy has proven more effective since 2014. Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). Case Studies. The long-term outcomes. Blog Posts. Analyst Reports.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

ClearVoice

JUNE 13, 2022

E-A-T was first introduced by Google back in 2014. They can publish case studies, write white papers, and create infographics to make their data more valuable (and “linkable”) for industry experts. The average cost of SEO in 2022 rose to around $750 to $2,000 per month or more for small businesses.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

Vidyard

NOVEMBER 11, 2016

Their videos have been featured on Buzzfeed, Reddit, The Huffington Post and others, and their Email in Real Life campaign received a 2014 PR Platinum award nomination. They generate leads from content like product tours and case studies, and now roughly 50% of all of their website leads are coming directly from video.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

SnapApp

MARCH 7, 2018

From one perspective this may seem like a motley crew, from another, however, you could make the case that all of those studies combined make for quite a comprehensive unit for the variety of entities marketing covers. . Either way, the fact remains that the majority did not specifically study marketing.

Course 63

Course CMS Development Advertising Agencies Work Management 63

Webbiquity

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. 10 Steps Using Social Media For Business Development by Soulati-TUDE. 10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing.

Social Media 100

Social Media Social Marketing Work Management Media 100

ClickZ

FEBRUARY 18, 2020

This meant that I was one of the first marketers in the UK to get access to Google Analytics, and could be considered an early adopter of Salesforce CRM, when MS Access was still the common option for small businesses. After teaming with us — we did a case study for them after a year — that rate went from 4 to 32%.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Huptech Web

JULY 7, 2022

Market study: E-commerce trends are volatile. Before you move a step ahead with developing your store, make sure that you study the market, learn about web design trends , understand what works as eCommerce customer services , and avoid what might take a toll on their buying health. billion in 2014 to 2.14 and facilitate growth.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Webbiquity

MAY 23, 2017

In fact, spending for online videos has gone up 114% since 2014. There are more case studies and whitepapers out there than there is time to read them. That number goes even higher if you include them in your emails: click-through rates of emails that have a video are 200-300% higher.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Single Grain

DECEMBER 29, 2020

He is a big proponent of doing what you do well and finding experts to do the things that you don't do well (listen to the full podcast interview ): “Jason knew he was great at closing a huge deal with a company like Google, but couldn’t do 50 cold calls a day to small businesses. How Adobe Does SaaS Marketing: A Case Study. *

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Single Grain

APRIL 8, 2022

Lack of Case Studies. Look for case studies that detail how the agency handled past clients. They work mostly with small businesses and scale their agencies with full-service white label SEO campaigns. Dive Deeper: 14 Effective SEO Techniques to Drive Organic Traffic in 2022. 3 Red Flags to Avoid.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies SEO 52

Scoop.it

NOVEMBER 8, 2018

In fact, paid content promotion has increased nearly 5x since 2014. For the small or medium business owner, the truth is a bit discouraging: i t’s prohibitively expensive to cut through with your own content. But some case studies show huge gains. But don’t lose hope. There’s a solution.

Curation 91

Curation Social Media Efficiency Media 91

Valasys

SEPTEMBER 27, 2018

A company’s B2B marketing budget is on average a mere 2% of all revenue ( CMO , 2014). 59% B2B industry professionals list lack of budget and the 39% list an inability to reach the right people at the right time as their biggest obstacles ( CMO , 2014). Poor marketing is the reason 14% of businesses fail. ( Infusionsoft ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hinge Marketing

NOVEMBER 3, 2015

Consider the difference in the needs and motivations of a middle-aged Asian couple that operates a small business with their son who is now a college student, living in a dorm or apartment several hundred miles away. A Couple of Case Studies in Strategy. population , however, it conducted a study in 2014.

Brand Identity 48

Brand Identity Branding Communities Demographics 48

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready. I have structured the agency so that it is an advertising and SM marketing agency for small businesses as advertising is still alive and well and we need to incorp those efforts into the SM.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

FEBRUARY 25, 2014

Are You Pumping Up Your Google Plus Strategy in 2014? 4 Steps To Improve Your Google Plus Profile for Business by Small Business Trends. Eric Enge details the results of an exhaustive study of the causation–not just correlation–of Google+ shares on search ranking. ” And it’s free.

Google 100

Google Business Lead Scoring Lead Ranking 100

SnapApp

APRIL 25, 2018

Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Dunja Lazic. S hedugram | VP of Marketing. . Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 75% of small businesses in the U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

APRIL 25, 2018

Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Dunja Lazic. S hedugram | VP of Marketing. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

NOVEMBER 12, 2013

Between large and small businesses? anticipate an increased budget for 2014, while just 3% foresee spending reductions. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). Small Business Social Media Statistics and Facts.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Between large and small businesses? anticipate an increased budget for 2014, while just 3% foresee spending reductions. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). Small Business Social Media Statistics and Facts.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

MAY 25, 2015

On his blog "Social Triggers," Derek Halpern shared a fascinating study that backs up the impact a site’s design can have on its perceived trustworthiness. In a surprising turn of events, the study found that 94% of wary respondents attributed their uneasiness to the website’s design. 12) You never give a call-to-action. Crazy, right?

Marketing Websites 28

Marketing Websites Landing Pages Top of Funnel Mobile Advertising 28

Webbiquity

MARCH 3, 2015

Suzanne Delzio passes along results from four recent research studies indicating a bright future for Twitter. ” 5 Tools to Research the Demographics of Your Twitter Followers by Small Business Trends. of Internet users will be on the platform.”

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100