KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Hinge Marketing

NOVEMBER 25, 2013

Every year professional services firms everywhere struggle to come up with a better marketing budget. Why Most Professional Services Marketing Budgets Fail. To make matters worse, most marketing budgets typically target way, way, way too many target audiences with underfunded efforts. Start with strategy.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Digital Marketing b2b' This struggle is real.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Marketing Insider Group

OCTOBER 21, 2015

On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets? The Content Marketing Investment Build Up. according to analysts at PQ Media.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

DECEMBER 12, 2013

The stats released this year only go to highlight these trends: 73% of B2B content marketers are producing more content than they did one year ago , with 58% of B2B marketers planning to increase their content marketing budgets over the next 12 months. They acquired 100,000 users from 9 months of guest blogging.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

ClearVoice

JUNE 28, 2023

Its two largest acquisitions to date, are Instagram ($1 billion) in 2012, and WhatsApp ($19 billion) in 2014. So it’s essential for you to become a master at content creation to separate yourself from the crowd. You have to follow big tech’s guidelines to market on their platforms. billion) and Motorola ($12.5

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

Webbiquity

MARCH 8, 2016

Global content marketing revenues (money generated by operators who provide content marketing services) rose 14.4% Adding in-house spending to the mix, the content marketing pie is projected to expand from $144.81 billion in 2014 to $313.42 Just 10% of these marketers use podcasting. V3 Broadsuite Blog ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. I love a good list (how to anything or five ways to better… get me every time), relevant eBooks, webinars, videos and helpful blog posts keep me current and always learning new things. We can do much better than 2.8%

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. To source content for marketing campaigns. To optimize your marketing budget.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Webbiquity

JANUARY 19, 2016

But social media marketing spending will rise anyway. Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years. V3B Blog ). V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

LEADership

AUGUST 19, 2014

They watch, they study, they plan carefully; and then they win some, they lose some. You never really know what the exact outcome of your planned activities will be. You can, however, plan for measurable success and then improve upon the aspects that are not very effective. . Featured image credit: Shutterstock.

Lead Generation 40

Lead Generation Marketing Budget Creation Generation Marketing Budget 40

Contently

MARCH 21, 2017

According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. We see it as more of a brand journalism site,” said Madeleine Little, JLL’s director of global marketing.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Contently

MAY 3, 2017

In the summer of 2014, an unassuming patch of Nevada desert became home to a building that could reshape the way we think about transportation. While the company is often assumed to be a luxury auto-manufacturer, the Gigafactory is the manifestation of Musk’s mass-market vision. From luxury to mass market.

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Marketing Insider Group

AUGUST 5, 2015

Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people. Per Casper’s announcement on its branded blog , Van Winkle’s is an “independent editorial venture, staffed by an award-winning team of journalists.

Content Marketing 100

Content Marketing Brand Identity Branding Content 100

Contently

APRIL 28, 2016

According to The Content Marketing Institute , 88 percent of U.K. marketers have plans to produce more content in 2016 than they did in 2015, with 66 percent increasing their budget to do so. for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines.

Class 60

Class Paid Search Agency Companies Allocation 60

Hubspot

MAY 15, 2017

Let’s say you’re creating a marketing budget and want to decide how to allocate a portion for social media. Generally, people don’t visit Facebook to consume long-form text or stories -- that’s what your blog is for. That makes LinkedIn a good place to re-post and link back to your blog content. 2) Twitter.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JANUARY 28, 2014

To help our European readers benchmark themselves against their peers and get some indication on what to focus on in 2014, we dove into some hard data on the state of content marketing. In addition to the SlideShare, be sure to check out insights on European content marketing below and share the most helpful with your followers.

Peer-to-peer 28

Peer-to-peer Marketing Budget Trends Content Marketing 28

Content Standard

SEPTEMBER 22, 2014

“The takeaway here is very simple: readers share content that reaches them in a personal and human way,” CoSchedule’s Garrett Moon said on the Buffer blog. The Advanced Marketing Institute’s free Headline Analyzer Tool counts the number of emotional words used in a headline and assigns it an emotional value score.

Social Media 40

Social Media Media Viral Marketing Marketing Budget Creation 40

Hinge Marketing

NOVEMBER 27, 2013

This blog post lists some of the most common, budget-murdering mistakes that are easy to avoid. Use Research Designed for Consumer Products. The truth is, marketing research started in the consumer sector in the 1920s. Instead: Use research designed for professional services. Ask Little Questions.

Marketing Budget 48

Marketing Budget Research Service Marketing Budget Creation 48

Hinge Marketing

MAY 28, 2014

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. There are still differences between PR and marketing. That makes traditional PR even more important to have in your marketing mix.

PR 48

PR Blogger Top of Funnel Planning 48

chiefmartech

AUGUST 1, 2016

They surveyed 532 marketers, in both the US (174) and Europe (358), across a wide range of organizational sizes and marketing budgets, to produce one of the most authoritative and statistically significant studies of how firms are managing marketing technology today. 2008) and Rise of the marketing technologist (2010).

Stats 40

Stats Planning Marketing Management Case Studies 40

Content Standard

SEPTEMBER 29, 2014

Most brands today include content strategy and creation in their overall marketing budgets. While a marketing department may dedicate more than $100,000 per year to content marketing, the process of tracking, measuring, and evaluating that content can get pretty messy. Marketo Munchkin Codes for Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

LEADership

JUNE 17, 2014

Personal and professional schedules are being carefully planned to catch the games we absolutely don’t want to miss. As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. Feel free to share on my blog. What does this mean?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

Hubspot

NOVEMBER 9, 2015

A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The truth is that they may not.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Vidyard

FEBRUARY 10, 2014

The marketers at ExactTarget were able to simply drag and drop their custom video file onto the USB to have it work. Designed to Make an Impact After running a massive event like Dreamforce, it’s always a challenge for any organization to figure out the best way to follow up. What do you think, marketers?

Video Marketing 51

Video Marketing Work Management Eye-Tracking Marketing Budget Creation 51

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. It isn’t enough to allocate a digital marketing budget and hope for the best.

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

Hinge Marketing

JUNE 9, 2014

Their firm's website, blogging and other writing are also very important. Other techniques that deliver a favorable return on effort include online video, newspaper articles featuring the expert, blog posts, and keynote addresses. This research report is designed to help you choose your brand development strategies wisely.

Research 48

Research Ad Building Brand Identity Branding 48

Mass Analytics

AUGUST 23, 2022

Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget. This blog is the first of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. Nielsen , 2014). . Conclusion. Model-based business measures.

Marketing Mix 52

Marketing Mix Marketing Budget Creation Marketing Budget Lead Ranking 52

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. That’s an increase from only 10.9%

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

LeadSquared

MAY 20, 2015

One great example of video marketing done right is Edureka , a technical skills training company that grew from a start-up to topping the Deloitte Fast 50 Awards for India in 2014. There are far too many elements that have made their business successful, but effective video marketing is definitely one of them. Their business.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Zoominfo

JULY 11, 2018

The Importance of Content Marketing. Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). B2B Content Marketing Success.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. 2) State of Inbound Marketing. 3) Marketing Charts. 3) Marketing Charts. 8) Curata’s Content Marketing Tactics Planner.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Content Standard

OCTOBER 26, 2015

In a May 2015 study by Schlesinger Associates for Augure, 84 percent of marketing and communication professionals worldwide said they planned to launch at least one program involving influencers in the next 12 months. higher in H1 2015 than the overall average in 2014, at $9.60 of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

In a May 2015 study by Schlesinger Associates for Augure, 84 percent of marketing and communication professionals worldwide said they planned to launch at least one program involving influencers in the next 12 months. higher in H1 2015 than the overall average in 2014, at $9.60 of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40