Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

markempa

JUNE 16, 2014

Tweet Getting to the heart of lead cost is not easy. In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Move toward thinking of lead cost in aggregate.

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Customer Experience Matrix

AUGUST 28, 2014

Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. and key activities (Web site visits, topics researched) and scores at both company and individual levels. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. Event/Trade Show Review. Here is a very recent example.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. Event/Trade Show Review. Here is a very recent example.

Link Building 120

Link Building Tactics Ad Building B2B 120

markempa

FEBRUARY 3, 2014

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. It was totally the Wild West; anybody could submit any kind of lead they wanted for anything,” Debbie explained.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Leads 120

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results. We have to provide value.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

Social Media 109

Social Media Organization Paid Search Agency Media 109

markempa

DECEMBER 16, 2013

People look to me as an expert at lead generation because I wrote a book and speak about it. I probably am more acutely aware of this because I work for MECLABS, an organization that is laser-focused on learning and teaching others – including many global organizations – about how to continuously improve marketing.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel. Consistent Brand Messaging & Authority.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

NuSpark Consulting

JULY 13, 2016

However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. Who Can Nurture B2B Leads?

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Showcase Coverage. Google Authorship.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Valasys

JANUARY 6, 2023

Taking this as an advantage, many organizations have developed technologies that would have left people awestruck five-ten years ago, today people are enthusiastically acceptive of these developments. Standing tall among these organizations is OpenAI , which has made crucial innovations with AI. ChatGPT is a better version of GPT-3.5,

Google 52

Google Lead Ranking User-Generated Content Training 52

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. This chart ranks each channel from most to least popular.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. You may have noticed that the line is slightly above the organic link.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Martech

MAY 4, 2022

How did you come to be in marketing? I started as a journalist covering the media, entertainment and technology space back in India in 2013. And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. What was the path that brought you here?

SEO 104

SEO Cross-Selling Marketing & Strategy Storytelling 104

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Stephanie Buscemi is Chief Marketing Officer and Executive Vice President at Salesforce. Stephanie Buscemi (Salesforce).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Walker Sands

MAY 8, 2024

I’m excited to share that Annie Gudorf is now leading our PR function as Executive Vice President, PR. She is a role model, a strategist and a big thinker. You’ve been with Walker Sands since 2013. Leading both the PR department and the Seattle office requires a balance of strategic vision and people management skills.

PR 52

PR Work Management B2B Thought Leadership Paid Search Agency 52

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. The 2022 study is organized around four questions that examine the key moments in a consulting services buyer’s journey.

Consulting 153

Consulting Research Peer-to-peer Case Studies 153

Salesforce Marketing Cloud

JUNE 7, 2022

At Salesforce, we have found success with operating like a startup in terms of solid values (with consumer trust being the most important), constant innovation and simple, clear goals. The IBM Institute for Business Value uncovered similar trends. The chief marketing officer position also saw a drop, from 66% in 2013 to 19% today.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

KoMarketing Associates

FEBRUARY 1, 2018

ABM adoption is growing because the ROI can be very compelling, whether it’s more opportunities, increased deal velocity or better efficiency from existing marketing budgets. This is a huge disconnect, but it also represents a big opportunity for agencies to create value for their clients and make an impact with ABM.”.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Lake One

JUNE 27, 2019

The gist is a process by which your sales and marketing team get on the same page around goals and communicate regularly. For a deep dive into driving sales and marketing alignment , check out our comprehensive guide on the topic. This review will follow key topics touched on through past posts on sales and marketing alignment.

Marketing Qualified Leads 40

Marketing Qualified Leads Lead Ranking Examples Top of Funnel 40

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. ” Are you offering value? This could be monetary, comedic, emotional, or societal value. – organic visibility.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Onalytica B2B

JANUARY 6, 2016

The reason for this is that influencer marketing campaigns generate impressive results. The average earned media value (EMV) from US influencer marketing programs was 1.4 For these reasons influencer marketing has arguably become the most effective, long term marketing strategy. REQUEST A FREE DEMO.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Brightedge

JUNE 16, 2022

And you may have seen ranking fluctuations over the last three weeks. If you’ve noticed any recent changes in your rankings, this is likely the reason. A significant amount of volatility in relation to rankings has been reported, more so than the previous core update in November. Google Rolls Out Core Update.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

JUNE 16, 2022

And you may have seen ranking fluctuations over the last three weeks. If you’ve noticed any recent changes in your rankings, this is likely the reason. A significant amount of volatility in relation to rankings has been reported, more so than the previous core update in November. Google Rolls Out Core Update.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. However, that time frame is only a benchmark, so you will need to determine what works best for your organization. Changes in the industry.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101