Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. In fact, in 2013, over 50% of all emails were opened on mobile. Remember to automatically email new sign-ups with information about what they should expect from you and when.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

FEBRUARY 2, 2017

From there, you'll be taken to your member dashboard, where you'll be prompted to add billing information to your account, if you haven't already. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. To start, go to https://www.linkedin.com/ads/.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

MARCH 3, 2014

Here’s some interesting data : A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%. Not to mention, they’re highly personalized and rich with information that is relevant across the conversion funnel.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " Instead of collecting Rolodex-style, contact card information, start building personas of your donors.

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Hubspot

JULY 17, 2013

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates. When it comes to your direct mail strategy, here’s the thing; it’s not working. And, most importantly, it’s measurable.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. But once a visitor lands on your site, none of that optimization will matter if your page is difficult to navigate or doesn’t contain useful, up-to-date information that’s easy to find.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The cost is giving up information, the value is what that person recieves in return for providing that information.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. DK : What effect on that final conversion to sale (rather than other email metrics such as open rate and clickthrough) do these two different approaches exert on campaigns?

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

MAY 3, 2018

For instance, if your readers are millennials looking to start their own business, you probably don't need to provide them with information about getting started in social media -- most of them already have that down. Sometimes, blog posts can have an overwhelming amount of information -- for the reader and the writer.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

For instance, if your readers are millennials looking to start their own business, you probably don't need to provide them with information about getting started in social media -- most of them already have that down. Sometimes, blog posts can have an overwhelming amount of information -- for the reader and the writer.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Sprout Social

NOVEMBER 23, 2016

More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. Not only will this help drive traffic to your site, but it’ll help you share valuable tidbits of information that can extend your reach on social. — Oreo Cookie (@Oreo) October 30, 2013. Be Patient.

Social Media 110

Social Media Tactics Creativity Media 110

Hubspot

APRIL 21, 2015

And you've got make sure that open and clickthrough rates don’t dip. It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. It's colorful and chock-full of information.

Newsletter 28

Newsletter Clickthrough Click Rate Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

in April 2013. In early 2013, Facebook introduced Graph Search and its partnership with Bing. Search Engine Watch has even more options in this informative post: Google ''(Not Provided)'' Keywords: 10 Ways to Get Organic Search Data. One important metric for growing your search traffic is your clickthrough rate (CTR).

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. Social networks use hashtags to categorize information and make it easily searchable for users. InboundMarketing).

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

APRIL 1, 2014

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. A 2013 Monetate/eConsultancy Study found that in-house marketers who are personalizing their web experiences (and able to quantify the improvement) see on average a 19% uplift in sales. Tweet This Stat. It''s not pushing a sale.

Website Personalization 28

Website Personalization Marketing Websites Examples Personalization 28

Hubspot

DECEMBER 20, 2012

This blog post, an excerpt from our new ebook, 17 SEO Myths You Should Leave Behind in 2013 , will point out seven of the most common myths and assumptions about how SEO works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for SEO moving forward. Let’s get started. Don’t be that person.

SEO 28

SEO Domain Clickthrough Lead Scoring 28

Hubspot

AUGUST 30, 2013

I''m so passionate about integrating your social media efforts that I presented on it at INBOUND 2013 with my session titled, Social Domination: How to Conquer ''The Big 3'' Social Media Networks. The main takeaway here is to be wary of your words and question whether adding certain information will enhance the post or not.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

AUGUST 12, 2014

For example, before finalizing the title for a blog post to support the downloadable presentation we put together for Halloween 2013 , we brainstormed several titles before choosing a working title, and then revised that title further to come up with the final title: 13 Stats to Spook Your Boss Away From Traditional Advertising.

Curation 28

Curation Template Stats Aggregators 28

Hubspot

JUNE 19, 2014

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

MAY 15, 2013

Similar to the shift that’s transpired in the sales world (wherein the buyer now has access to customer reviews and other commentary about your brand with a quick Google search), journalists rarely have to pass through media relations professionals to get the information they want or need to craft a story.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

LEADership

OCTOBER 14, 2016

AfterOffers.com has put together an infographic that provides a wealth of information on email marketing – check it out and see if it doesn’t get you excited to plan your next campaign. In 2013, personalized promotional emails had 29% higher open rates and 41% higher clickthrough rates.

Stats 40

Stats Email Marketing Planning Marketing Automation Services 40

Hubspot

MARCH 10, 2016

analyzing the trends, and developing actionable insights to make better informed marketing decisions. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

markempa

OCTOBER 14, 2013

I just got back from MarketingSherpa Lead Gen Summit 2013 in San Francisco (MarketingSherpa and the B2B Lead Roundtable blog are both owned by MECLABS). I reviewed hundreds of slides, but the information from a single slide I’m going to share with you today really caught my eye. clickthrough rate. CPU data – 5.9%.

Lead Generation 120

Lead Generation Clickthrough Planning Generation 120

Hubspot

SEPTEMBER 9, 2013

In fact, earlier this month, I analyzed traffic to this very blog and found that in July 2013, 69% of the blog post visits we received in July were to blog posts published prior to July. Remember, meta descriptions don''t affect the ranking of your content, but they can impact its clickthrough rate from search. Is it still accurate?

Lead Scoring 28

Lead Scoring Lead Ranking Content Hubspot 28