Convince & Convert

JUNE 18, 2014

After their acquisition by ExactTarget in October of 2012, almost immediately followed by ExactTarget’s acquisition by SalesForce in June of 2013, iGoDigital now makes up the marketing cloud giant’s “Predictive Intelligence” department.

Work Management 156

Work Management Marketing Management Paid Search Agency Trends 156

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Customer Experience Matrix

NOVEMBER 27, 2013

Often the CDPs support just one stage of the customer life cycle, such as acquisition or retention: this in itself doesn’t disqualify a system, since I expect that they’ll expand in the future. Its current product, first released in January 2012, is based on tools it developed as a service agency. On to Aginity itself.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Biznology

SEPTEMBER 25, 2015

At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products. Mitel had made numerous acquisitions, which meant nearly 40 different web platforms.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Event/Trade Show Review. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Event/Trade Show Review. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

Versium

AUGUST 14, 2018

When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. Increasingly, buyers don’t trust vendor reps. What Versium Offers. Who takes the lead?”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. Increasingly, buyers don’t trust vendor reps. What Versium Offers. Who takes the lead?”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Content Marketing Institute

DECEMBER 5, 2017

Widen’s consistent delivery of high quality educational content builds trust and respect, and creates an affiliation deeper than simply using a tool from a software vendor,” adds Jake Athey, vice president of marketing.@WidenEnterprise’s And the new customer acquisition rate increased by 22.5% JakeAthey Click To Tweet.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

ANNUITAS

OCTOBER 17, 2010

In this role, Andrew is continually speaking with vendors, analysts and end-users. Are you finding similar things in your discussions with end users and vendors alike? We wanted to get his take on all things B2B marketing and what the future holds for this space. The Annuitas Group: What do you think is in store for 2011?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Adobe Experience Cloud Blog

AUGUST 13, 2015

worth of acquisitions made, and an aggregate vendor revenues increase from $225M to $1.65B! In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. Crazy thought, right?!)

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

accelerate agency

OCTOBER 14, 2021

Vendors are required to update functionality frequently to keep products current and competitive, costing them time and money. Your company may also need more investment to support customer acquisition efforts. Alternatively, a SaaS platform might embark on an IPO or look for acquisition opportunities. Who owns my SaaS data?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Vendors are required to update functionality frequently to keep products current and competitive, costing them time and money. . Your company may also need more investment to support customer acquisition efforts. . Alternatively, a SaaS platform might embark on an IPO or look for acquisition opportunities. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., The breakdown: “This is a new vendor for us. Vendor. -->. ); MAG Radar END-->. Mergers and Acquisitions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

SnapApp

MARCH 8, 2012

2012 is the year of engagement and engagement on Facebook - at least 95% of it - happens in the News Feed. On the down-side, they're not particularly effective at customer acquisition with 70% of marketers saying they failed to convert new customers. or content download back to a SnapApp living on your Facebook page.

Lead Scoring 54

Lead Scoring Lead Ranking Facebook Ad Frequency 54

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. 11/27/2012 -15:36 PM. 2012 Eddies and Ozzies Winners Have Been Announced. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. © 2012 Red 7 Media, LLC. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. E-Media Summit -->. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 All told, I see this as a great deal for Pardot’s founders and employees, who get a very nice exit at about 9x 2012 revenue (although COO Adam Blitzer will stay on for now). million, to be exact).

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

ClickZ

MARCH 13, 2020

Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Vajre wrote the book on ABM.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Customer Experience Matrix

NOVEMBER 8, 2013

I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. Gainsight was founded in 2009 and started taking paying customers in 2012.

Enterprise Management 120

Enterprise Management Marketing Management Ideal Customer Profiles Marketing Automation Services 120

Convert

JULY 26, 2023

It should stay one step ahead of privacy issues which add a layer of hesitation to running tests because of either skewed results, steep fines, or heavy criticism (like in the case of Facebook’s infamous 2012 experiment ). Plus, Convert is one of the first A/B testing providers to have an official functional integration with GA4.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JULY 3, 2012

This event takes place October 15-18th, 2012 in Las Vegas. This event takes place October 3rd-5th, 2012 in Boston. A key part of the conference is a vendor showcase where attendees can speak with suppliers about their solutions to improve sales and marketing alignment and increase revenue. 2) MarketingProfs B2B Marketing Forum.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28

Hubspot

JULY 3, 2012

This event takes place October 15-18th, 2012 in Las Vegas. This event takes place October 3rd-5th, 2012 in Boston. A key part of the conference is a vendor showcase where attendees can speak with suppliers about their solutions to improve sales and marketing alignment and increase revenue. 2) MarketingProfs B2B Marketing Forum.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. Social Media / Social Networking. Marketingeasy ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Adobe Experience Cloud Blog

OCTOBER 22, 2012

At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Penguin – April 2012. In April 2012 Google finally hit back hard; and the Penguin update knocked out a lot of sites that had been engaged in the purchase of links.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

seo.co

DECEMBER 8, 2020

Furthermore, paid advertising has nothing to do with user experience; it’s just a transaction between you and the ad inventory vendor. But the applications and vehicles through which this content is developed, syndicated, and consumed are always changing, and as a result, users today have different demands than the users of, say, 2012.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. It’s indeed exciting to see a major B2B player like Exact Target make this move as well because ultimately B2B marketers everywhere benefit as B2B marketing vendors start developing or integrating more social capabilities.

Business 117

Business Paid Search Agency Social Media Analysis 117

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Click here to download! Acquia Campaign Studio.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Single Grain

JULY 21, 2020

History: While building Glitch, a web-based multiplayer game that went to startup heaven in 2012, founder Stewart Butterfield and his team had developed an internal communication system that was built on the concept of channels so numerous people could chat with each other directly. In 2018, Adobe Systems announced an Marketo acquisition.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94