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11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Here are 11 inspiring case studies of digital transformation. Need some examples? On the IT front, Ford slashed the budget by a massive 30 percent.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

11 Tips to Help You Cultivate a Data-Driven Marketing Team. For example, you might have analytics for your email marketing over here, social media marketing analytics over there, there. We wrote a blog post to guide you through the process of selecting the perfect marketing analytics solution for your needs.

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16 Effective Ways to Build Your Online Presence

Hubspot

The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. Have a social media presence.

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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. Think about the contacts who are already your customers. That's some pretty powerful stuff!

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How to Create a Market for Your Product When There Isn't One

Hubspot

Five Strategies to Create a Product Category. So you're creating a product category -- what's the name going to be? A rose by any other name might smell just as sweet, but it won't sell just as sweet. If you're thinking about category creation, you've already thought of it, too -- there are no customers. Get the name right.

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40+ eCommerce Stats You Need to Know for a Successful Online Store

Optinmonster

People love shopping at brick-and-mortars; they get to see and feel the products before buying, they can take their product home immediately instead of waiting for it to be delivered, and retail shopping is something people can do with friends and family—it’s an experience and an event. eCommerce Consumer Statistics: Who Shops Online?

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Measuring Social Media ROI.