Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Augmented Reality For B2B Marketing in 2011?"

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B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. Customer satisfaction, loyalty and retention are re-emerging as key metrics B2B marketers.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Marketo

The chart below shows how funds were allocated for 2011 among companies surveyed. The study did find that those companies with a formal lead scoring process lead management systems showed greater satisfaction with their processes and results than companies that had no such systems in place.

The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

2011 B2B Marketing Predictions

delicious b2bmarketing

Search/ Close Home About Team Approach Marketing Results Services Branding Business Marketing Collateral Communications Plan Digital Marketing Strategy Direct Marketing Emerging Marketing Tools Killer Presentations Marketing Plan Public Relations Sales Tools Search Engine Marketing (SEM) Social Media Marketing Trade Shows Web Site Design and Development Clients Testimonials Current Satisfaction Survey Pick me! What business marketing revolution is coming in 2011?

How to create a Customer Happiness Index

Savanta

As standard, this should include three core metrics which gauge overall happiness levels – satisfaction, loyalty and propensity to recommend. B2B customer loyalty B2B Marketing Magazine column customer loyalty customer retention customer satisfactionIn my last post I put forward the idea that every business should measure its performance against a stakeholder ‘Happiness Index’ with a particular focus on customers.

The State Of The Union In B2B Marketing

Marketing Insider Group

political environment and B2B Marketing in 2011. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report , the number one issue for B2B Marketers for 2 years running is generating quality leads. I wish I could say “the state of our union is strong.&#

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Do You Know The Most Important Number In Marketing

Marketing Insider Group

And it is basically a proxy for customer satisfaction with marketing. Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. But the world is changing fast.

Business Lessons from the Woodtick Theater

Webbiquity

Make customer satisfaction everyone’s job. A few weeks back, I had a chance to get away for a few days “up nort&# as Minnesotans say, for some fishing and relaxing with the family.

7 Steps To Sales And Marketing Alignment

Marketing Insider Group

So we instituted customer satisfaction (this was before the Net Promoter Score ) as a sales objective. 16th, 2011. Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say &# how to align sales and marketing.&# Why is this so difficult?

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Delivering Return On Marketing – What’s Your ROI?

Marketing Insider Group

Retention: Customer satisfaction and Net Promoter scores are often used to identify the likelihood that we will keep our customers. What's Your ROI? What is your return on marketing?

ROI 238

Bored to 3.4 Billion Tears

Modern Marketing

SuccessFactors did this well, to the tune of projected revenues of around $330M in 2011. It means measuring customer satisfaction and renewals, rather than new logos.

Eloqua 277

The Ministry of Happiness

Savanta

B2B customer loyalty B2B Marketing Magazine column customer loyalty customer retention customer satisfaction Gross National Happiness“[GNP] measures everything…except that which makes life worthwhile” said Robert Kennedy. Forty years on David Cameron has picked up Kennedy’s idea and instructed government statisticians to begin measuring quality of life in psychological terms. . In a nutshell the idea is this.

Why Social Media Matters for B2B Vendors

Webbiquity

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Social media marketing has clearly been embraced by consumer brands.

Vendor 229

Six Ways to Search-Optimize a Blog

Webbiquity

Do-follow outbound links to high-quality, relevant websites actually help with SEO as well as increasing reader satisfaction , generating more comments, and helping with relationship building. Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity

Knowing more about the issues and concerns of your target prospects can also inspire ideas for product enhancements or new products, services or processes that lead to increased sales, greater customer satisfaction and loyalty, and/or new market opportunities.

What To Do With a "Not Quite Ready" Technology Case Study

WriteSpark

A few sentences or 1-2 paragraphs may be enough to convey the customer's satisfaction for now. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us.

Social business and the workforce: ROI, risk and reward

Biznology

However, the reality in 2011 is that the internal use of social technologies in large enterprises across the globe still faces an interesting situation: while most large companies have already gone through some 2.0 Image via Wikipedia.

ROI 155

Book Review: The Power of Strategic Commitment

Webbiquity

As a result, Six Sigma was pervasive but customer satisfaction levels continued to decline. Many books fail to live up to what’s promised on their covers: exciting title, raving blurbs, boring content. But The Power of Strategic Commitment by Josh Leibner, Gershon Mader and Alan Weiss is just the opposite—it’s a vital and engaging guide to effective leadership, despite the yawn-inducing title. Power is written for leaders at all levels of any size organization.

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Using Negative Publicity as Negotiating Leverage

Marketing Craftmanship

Have all of those 27 problems been fixed to your satisfaction?” I believe BMW does live up to its Ultimate Driving Machine claim, and I currently drive a 2011 328xi for that reason. Shakedown of BMW of North America.

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Content Marketing Tips: Find Your Online Voice

Writing on the Web

This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. She became a coach because she is driven to help people find more satisfaction and meaning through work. How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results?

Online 144

What’s Your ROI?

ANNUITAS

Retention: Customer satisfaction and Net Promoter scores are often used to identify the likelihood that we will keep our customers. This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com.

ROI 155

An interview with Jaakko Alanko: MD, Alanko Consulting

Savanta

If you were to choose one client or campaign that has given you the greatest satisfaction, what would it be? Every month David Willan interviews leading experts from the world of marketing and B2B. This month David spoke with Jaakko Alanko, one of the true doyens of B2B communications. Jaakko shares insights learned during 40 years in marketing, discusses the B2B brands he admires and shares his vision for the future of B2B marketing: the era of the enterprise brand.

Streamlining Efficiencies: Pushing Without Losing Innovation

Biznology

It can ensure that your clients are taken care of promptly, which ensures their satisfaction. Image via CrunchBase. My last post, about Steve Jobs’ passing , seems to have put me in mind of how innovation happens.

8 Rules When Using Social Media as a Support Channel

Modern Marketing

Bonus if you can insert a customer satisfaction plug here! by Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. In-person meetings, telephone conversations and e-mail correspondence once sufficed for maintaining wholesome client relationships.

What To Do With a "Not Quite Ready" Technology Case Study

WriteSpark

A few sentences or 1-2 paragraphs may be enough to convey the customer's satisfaction for now. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company.

How to Assess Marketing Automation Vendor Services Before You Buy - Yet Another Workbook

Customer Experience Matrix

I wrote yesterday about our new workbook for marketing automation cost estimates. Today I’ll describe the other one: evaluating vendor services. Both are available free at the Raab Guide Web site. The problem with services is simple: you won’t use them until you’ve already bought the product. So the trick to evaluating them is to ask lots of questions in advance to understand whether they’ll meet your needs.

Vendor 154

SAP Insider CRM2011

Sales Intelligence View

SAP CRM 2011 is the event for organizations that use, deploy, manage, and are evaluating SAP ® solutions for CRM. InsideView will be attending SAP’s CRM 2011 from March 22 nd through March 25 th at the Walt Disney World Swan and Dolphin Resort in Orlando, FL.

Community? We Don’t Need No Stinkin’ Community!

Marketo

In fact, an online community is a low cost, high return way of increasing customer satisfaction and building brand power. by Rick Siegfried “We have our customers. They signed our contract. The rest is up to them. They can deal with Support on a case to case basis.”.

B2B Marketing vs. Business Development: What’s the Difference?

Marketri

Create and maintain the firm's client satisfaction survey program. We often hear the words marketing and business development uttered in the same breath, or even used synonymously.

Lessons in Marketing Leadership and Innovation

Marketo

Marketo’s research provides support here: high-growth companies are significantly more likely than low-growth companies to incorporate customer satisfaction into their marketing executive’s compensation.

Marketing Analytics for Successful Organizations – a Thought Leader Interview with Mark Smith

Marketo

In addition, we found that metrics related to the customer experience and satisfaction are important to gain the feedback B2B organizations need to understand the current opinions and issues in their customer base.

Marketing Automation Emails We Love to Hate

Hubspot

It shows that the CEO really cares about individual customer satisfaction. At HubSpot, we've started a practice of passing around the best and worst examples of marketing automation that find their way into our over-crowded inboxes.

Top Reasons Why People Follow Brands on Facebook [Infographic]

Hubspot

A new infographic was published this past week by Get Satisfaction and Column Five Media around why people choose to follow brands on social networks.

5 Actionable Skills to Improve Inbound Marketing Innovation

Hubspot

When you observe all the little details, you’ll find little tweaks that can make a big difference in your customer’s satisfaction. This is a guest blog post written by Jamie Turner, founder of the 60 Second Marketer.

Conversion & Social Media Trends in B2B - Part I

MLT Creative

Eisenberg concluded the webinar by discussing the Five-Star Culture Traits that can help a business be more agile, respond to better to its customers, improve customer satisfaction and foster (and remain!)

What Is The Future Of The Social Media Role?

Marketing Insider Group

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. Augmented Reality For B2B Marketing in 2011?"

McKinsey Research Again Validates Social Technology Benefits

Paul Gillin

McKinsey’s groundbreaking research in this area has consistently demonstrated that companies that leverage social technologies most aggressively see the payoff in market share gains, improved productivity and higher customer satisfaction.