Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content.

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Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Only B2B

NOVEMBER 30, 2020

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Before diving deep into content marketing and content strategy , let’s know about inbound and outbound marketing. .

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Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

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markempa

DECEMBER 29, 2011

“We’ve seen a problem now where, even though marketing is doing a great job of generating leads, sales still cannot handle the volume and they slip away,” explains Paul. Paul explains how here: The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management.

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KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. LinkedIn.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

JANUARY 6, 2011

Once you figure that out you can measure the effectiveness of these objectives. So which objectives are most effective? According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic. But what exactly is its role?

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Email Marketing Effectiveness Emarketing Landing Pages 28

Hubspot

JANUARY 7, 2011

Keeping in mind that targeting recipients with highly relevant content is the most significant challenge to email marketing effectiveness, the question now is what’s the most effective email tactic to increase relevancy? At HubSpot , we use our marketing software's Lead Nurturing emails to keep in touch with prospects.

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Hubspot

APRIL 21, 2020

When it comes to inbound marketing, the old adage, "Why buy the cow if the milk is free?" Inbound marketing greatly improves lead quality because prospects are essentially volunteering themselves as leads. Editor's Note: This post was originally published in August 2011 and has been updated for comprehensiveness.

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MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Congratulations 2011 B2 Award Winners! Keith Pigues.

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MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. surveyed dozens of high-level corporate marketers and agency management. Let’s do it again!”

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Tomorrow People

FEBRUARY 27, 2013

Nathan Anibaba, development consultant at Zoober Digital Training , shares his insight on making the sales approach more effective and less hit-and-miss. But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. Outbound cold calling.

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Tomorrow People

FEBRUARY 27, 2013

Nathan Anibaba, development consultant at Zoober Digital Training , shares his insight on making the sales approach more effective and less hit-and-miss. But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. Outbound cold calling.

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Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

OCTOBER 4, 2012

Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations. This newfound availability of information has had an adverse effect on print media in general, particularly with the advent of tablets such as the iPad. So what happened? The internet is what happened.

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Advertisements Advertising Word of Mouth Banner Ads 120

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

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Social Media Work Management Marketing Management Media 120

Hubspot

JANUARY 4, 2011

Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. Let’s start with the biggest challenge to email marketing effectiveness.

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Email Marketing Inbound Marketing Landing Pages Case Study 28

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. 3 Key Events for Marketing Change in 2011.

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Allocation Online Marketing Cable Planning 28

The Effective Marketer

DECEMBER 8, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks.

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Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks.

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Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

MARCH 8, 2011

The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business. The study surveyed over 600 professionals knowledgeable about their company's marketing strategy. Connect with HubSpot :

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The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

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The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Effective marketing is about generating sales. Back to the free marketing stuff. Eagles rarely come back empty handed, though.

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Marketing Automation Services Work Management Budget Programs Marketing Management 100

Tomorrow People

OCTOBER 24, 2012

The result of all this buzz that social media is creating around your brand is more leads which, if effectively nurtured through the application of inbound marketing techniques, will result in greater revenue. And remember, 57% of SMEs say social media has had a beneficial effect upon their business. Be original.

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Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

The result of all this buzz that social media is creating around your brand is more leads which, if effectively nurtured through the application of inbound marketing techniques, will result in greater revenue. And remember, 57% of SMEs say social media has had a beneficial effect upon their business. Be original.

Social Media 120

Social Media SME Media Marketing Budget 120

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! . Augmented Reality For B2B Marketing in 2011?

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Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. for inbound marketing. United States License.

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ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Ruth Stevens, Inbound Marketing is Tough to Scale. If so, you should probably be doing a lot of social selling. Dave Stein, CEO and Founder of ES Research Group Inc.

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Lead Ranking Social Marketing Paid Search Agency Leads 120

Marketing Insider Group

APRIL 30, 2014

She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture. Hire people who already have great jobs.

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Industrial Marketing Today

SEPTEMBER 6, 2011

Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation. If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past.

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CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

JUNE 21, 2011

Because marketers should constantly be learning, too, we've put together the following list of must-read, free ebooks for inbound marketers this summer. So get downloading, load up your ereader, and start soaking up some inbound marketing pearls of wisdom as you chillax on the beach this summer.

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Inbound Marketing Planning Work Management Marketing Management 28

Marketing Insider Group

DECEMBER 15, 2010

Summit Augmented Reality For B2B Marketing in 2011? Why am I in Marketing? About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

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Customer Experience Matrix

OCTOBER 17, 2012

(I profiled them in a February 2011 post.) B2B marketing automation systems are built for lead nurturing and provide a foundation adequate for that purpose. But marketing departments also need acquisition (or, if you prefer, inbound marketing) and customer support (or whatever comes after a lead is handed off to sales).

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Hubspot

OCTOBER 23, 2013

For that reason, changes went into effect this summer that will start to prioritize mobile-optimized sites on search results for users on such devices. In fact, earning inbound links was one of the core tenets of inbound marketing. All of this will increasingly become key to marketing effectively.

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markempa

DECEMBER 19, 2011

But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. Email marketing remains one of the top three lead-generation tactics, just below websites and SEO.

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Email Marketing Paid Search Agency Case Study Case Studies 120

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. That sounds ominous.

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