Ambal's Amusings

APRIL 14, 2010

As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? What actions should marketers take in 2010?"

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. OK, if you insist, here are some links to benchmarks I found online.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Convince & Convert

APRIL 1, 2012

Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. sources in 2010. Assume your readers came in cold from search or social media. As Joe Chernov from Eloqua says, “forms are the enemy of spread.”

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. sources in 2010. Assume your readers came in cold from search or social media. As Joe Chernov from Eloqua says, “forms are the enemy of spread.”

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Tony Zambito

APRIL 24, 2010

.  For example, the recent Buyersphere Report regarding B2B use of social media commissioned by Base One of the UK is very illuminating.    In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.  "  There are several others cropping up as well. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community. Search Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Customer Experience Matrix

MARCH 8, 2011

Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. Now THAT's what I call openness.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. Social media produce mediocre results when marketers jump into the technology without understanding their audience or selecting business outcomes first programs. Leave a Reply Click here to cancel reply.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. These emails should be sent using a marketing automation system like Eloqua. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Online Marketing Institute

NOVEMBER 4, 2010

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Unfortunately, this means that some leads could be as much as a week old by the time your sales reps even see them. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Steve Woods , CTO, Eloqua. In 2010 you’ll start to hear about marketing methods. I have asked many of the vendors, consultants and thought leaders to give their opinion.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

ClickZ

MARCH 13, 2020

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Then, around 2010, predictive marketing started to take root. Terminus deploys media campaigns by using information provided by the customer via a CSV file or through a Salesforce integration.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Customer Experience Matrix

MARCH 19, 2015

Remember how much simpler life was back in 2010? The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Customer Experience Matrix

NOVEMBER 1, 2013

The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Marketing Insider Group

JULY 28, 2011

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. . Current example of Google+.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

FEBRUARY 25, 2013

Sure, I get it that they want to focus on the ‘old’ broadcast systems to contrast with the ‘new’ marketing tools (email, social media, marketing automation), but by leaving them out makes the “Evolution of Marketing Automation” topic a bit of a mismatch with the content. Maybe I am being too picky.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100

The Effective Marketer

FEBRUARY 25, 2013

Sure, I get it that they want to focus on the ‘old’ broadcast systems to contrast with the ‘new’ marketing tools (email, social media, marketing automation), but by leaving them out makes the “Evolution of Marketing Automation” topic a bit of a mismatch with the content. Maybe I am being too picky.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

Vidyard

SEPTEMBER 18, 2019

That’s not all, either: Email marketing helps you build a library of videos that you can reuse over and over to achieve a similar lift across social media and your website. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. How to Add Video in Email.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

In only four minutes, Vidyard’s Social Media Manager Charlie Rogers explains why you should add video to your emails, how to do it, and where to use it. It’s a rich media format that makes your emails hard to resist. Watch and Learn Want to learn about using video in email via video? Video is rocket fuel for your email marketing.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Dee Anna McPherson: Yeah, so if I think back to my time at Yammer, I joined there in about 2010 and the company had launched maybe a year or so before that. That was crazy.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52