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Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today. Programmatic Advertising: The Early Days. Display Ads & DoubleClick. In 2013, Google released their display ad network called AdSense.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

The result above shows that salestech, iPaaS, mobile & web analytics, and collaboration tools were both highly rated and frequently included in stacks. It’s interesting to note that in this chart products in the Native/Content Advertising category have the worst average ratings. An opportunity for disruption?

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# ADVERTISEMENT. In addition, more than half of companies that use paid search increased their budgets for it last year.

Adwords 100
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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

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Is Our Social Media Terminology About to Change?

Convince & Convert

Instead, I most often consult in overall digital strategies that involve many promotion outlets, be it email, website, social media, and/or display. However, advertising alone social media does not make, young padawan. Where should we be putting our digital advertising dollars? Are we ready to serve a mobile-first audience?

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What is Programmatic Digital Advertising?

Digilant

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 billion on programmatic digital advertising in the United States. Experts predict that advertisers will spend just under $80 billion on programmatic advertising in 2021. . A brief history of programmatic digital advertising.