Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order
Sword and the Script | B2B
APRIL 27, 2021
When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first? I look back to 2008 and 2009 and I think we had the priorities right. Shared – social channels. Earned – media or influencer relations. Image credit: Pixabay.
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