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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. Tags: demand generation marketing automation active conversion lead management.

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Best of 2007: Website Design

WebMarketCentral

Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items.

Design 20
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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. Techniques that Always Work?:

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Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. The system didn’t do landing pages or forms when I spoke with Fred, although he tells me it does now. Just kidding.or I did publish a real review in July 2009.]

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), Pardot was spun off about two years ago and launched its product at the end of 2007. One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.

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Alterian Branches Out

Customer Experience Matrix

The company also purchased contact optimization technology in April 2007, and has since integrated that as well. Alterian can embed Omniture tags in outbound emails and landing pages, which lets Omniture report on email response at both campaign and individual levels.

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How to Build an Email List from Scratch (A Step-By-Step Guide)

Unbounce

If you’ve already got your first online store or landing page promotion set up , the next step is to get it in front of an audience. Seriously, an article like this one has popped up every year since 2007. Build a Landing Page, Popup, or Sticky Bar to Collect Emails. So let’s get started.