Trending Articles

article thumbnail

The Benefits of Outsourcing Web Design for Small Businesses

Marketing Insider Group

Small businesses face a tough challenge when it comes to building a professional online presence. A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. But what if hiring an in-house web designer isn’t in the budget? That’s where outsourcing web design comes in. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire.

article thumbnail

The Consumption Gap & What It Means for Your Content Strategy

The Point

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Not according to a recent report from NetLine , who use prospect behavior on their buyer engagement platform to measure what they call the Consumption Gap, the time between when content is requested and when that content is opened for consumption.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Dangers of Over-Promoting Your Business on Social Media

WordAgents

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. But after hitting “publish,” the engagement barely registersa few courtesy likes, zero comments, and certainly no sales. Running a business on social media should generate more excitement than this, shouldn’t it?

article thumbnail

How Boards and C-Suites Can Align to Drive Customer-Centric Growth | What’s Your Edge?

Vision Edge Marketing

Mark L. Vincent brings a wealth of expertise in driving customer-centric strategies at the C-Suite and board level. What I admire about Mark is his commitment to bridge the gap between executive leadership and boardroom strategy. In this episode of What’s Your Edge? , Mark and I discuss how boards of directors (BOD) and C-Suite (CXO) members can collaborate effectively to align goals and accelerate growth through customer-centricity by using data and performance management to support gover

article thumbnail

Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

article thumbnail

How To Achieve SEO Goals: Proven Techniques for Success In 2025

Webbiquity

Contributed post. Are you struggling to keep up with the ever-changing ranking factors and best practices in SEO? With search engines constantly updating their algorithms, it’s easy to feel overwhelmed and unsure of how to maintain or improve your website’s ranking. Image credit: ThisIsEngineering on Pexels The good news is that by understanding and implementing the latest SEO strategies, you can keep up and get ahead of the competition.

More Trending

article thumbnail

Marketo vs. Pardot: Battle of the Tech Behemoths

Act-On

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. And with the right mix of premium services and add-ons , both offer the basics of marketing automation: email and multichannel marketing, campaign management, automation, lead nurturing, and analytics.

Marketo 130
article thumbnail

The strategic rise of the marketing analyst in the age of AI

Martech

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).

article thumbnail

How Sales Teams are Using AI in 2025: Survey & Statistics

Zoominfo

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the momentum, many sales professionals risk falling behind because they havent fully embraced AI.

article thumbnail

The Complete Guide to Customer Acquisition Costs for SaaS Companies

Roketto

SaaS companies are a dime a dozen these days. You need a solid strategy, a great product, and a keen understanding of your SaaS customer acquisition cost (CAC) to stand out. CAC is the lifeblood of any SaaS business, determining how much you spend to acquire a new customer. Get it right, and you're on the path to profitability. Get it wrong, and you're staring down the barrel of a financial crisis.

article thumbnail

The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

article thumbnail

Getting Closer to Your Customer in the New Normal

Salesforce Marketing Cloud

Today’s economy is turbulent. Geopolitical shifts, supply chain disruptions, and trade wars contribute to this. Rapid technological advancements in artificial intelligence (AI) also play a role. This roller coaster ride might seem like an anomaly. But all this turbulence, might very well become the new normal. Fasten your seat belts. The global marketplace is volatile.

article thumbnail

Master GDPR Compliance in 2025

Act-On

Imagine youre busy gearing up for a new campaign in a new market. Everythings ready: the email list, the targeted messaging, and the creative. But as you review your strategy, you suddenly remember GDPR compliance. Are you collecting data correctly? Have you secured the proper consent? If this sounds familiar, youre not alone. With an increase in online purchases and SaaS products, its easier than ever to market to people across the globe.

article thumbnail

5 things we learned about AI at the Spring 2025 MarTech Conference

Martech

AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am

article thumbnail

Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack.

article thumbnail

Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

article thumbnail

Higher education marketing: Tips on how to ace your advertising

illumin

Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.

article thumbnail

B2B Customer Acquisition Strategies: What Works, What’s Changed, and How to Win in 2025

Only B2B

B2B customer acquisition has evolved, and so have the challenges. Securing qualified customers to close high-stakes deals is getting harder than ever. Longer sales cycles , larger buying committees, and information overload have made customer acquisition more complex. Overall, conversions and customer trust are at an all-time low. Sales numbers are disappointing.

article thumbnail

Instagram Content Creation Best Practices for 2025

SocialPilot

With over 2.4 billion monthly active users , Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. Its no wonder that countless companies are turning to Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results.

article thumbnail

How to tell if it’s real AI or just automation at a higher price

Martech

2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.

article thumbnail

Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

article thumbnail

Introducing the ZoomInfo 5000: A Curated Dataset of the World’s Most Influential Companies

Zoominfo

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? Thats the idea behind the ZoomInfo 5000 ZoomInfos definitive dataset of the most important brands in business.

Zoominfo 130
article thumbnail

Not just seen, but believed: trust is the new mandate for marketing and comms

Sword and the Script | B2B

Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Its woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business unless they trust you. It takes more convincing, more touches, and more proof to create a customer.

article thumbnail

The future is niche: a brand guide to popular niche communities

Sprout Social

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

article thumbnail

Can We Talk About Your Logo?

Hinge Marketing

Does your firm need a new logo? How do you decide? How often, if ever, should you update it? To answer these questions, lets begin by talking about what your logo is to your firm. If your organizations name is the primary proxy for your firm in the minds of your audience, your logo stands right there beside itits visual copilot. It not only is a literal symbol of your business, it plays a critical role in helping people recognize and remember your firm.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

How to prove the value of brand marketing without sacrificing ROI

Martech

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing?

article thumbnail

Tap into the power of social media video marketing for your building products

Navigate the Channel

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and its expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great depths.

article thumbnail

Rethinking Industrial Lead Generation: How Modern Manufacturing Marketing Drives Sales Conversations

Industrial Marketing Today

When it comes to industrial lead generation, I often hear, We just need more prospects to talk to our sales team, when speaking with marketing managers, business development professionals, and company leaders at manufacturing and industrial companies. The intent is clearget in front of more qualified prospects.

article thumbnail

Monzo Bank’s investments in social media creativity pay dividends

Sprout Social

For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible.

article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

4 Ways Brands Can Use Agentic AI Right Now

Salesforce Marketing Cloud

Feeling unsure about the challenges ahead for your brand? Economic uncertainties like shifting trade policy, supply chain disruptions, and workforce retention are reshaping consumer behavior, with 85% of shoppers now trading down for lower-priced goods. This shift, along with ongoing operational inefficiencies, is putting significant pressure on companies margins.

article thumbnail

Driving customer growth with value-based B2B marketing

Martech

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential.

article thumbnail

Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts

Navigate the Channel

Its been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today. With the advent of mobile just-about-everything and the mainstreaming of the internet of things (IoT), this statistic is hardly surprisingthese days, its all about instant gratification. But what does this mean for your content marketing efforts?