Trending Articles

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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Growth is going to be challenging according to the recent Business Roundtable survey. Growth is not an option if you want to stay ahead of the curve. What’s your growth strategy in light of the anticipated economic and geopolitical environment? And does having one make a difference?

Plan 184
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71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

KoMarketing Associates

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023.

Spending 184
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The Cost of Bad Content Marketing

Marketing Insider Group

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there’s a lot of it. But what is the cost of all this bad content?

Cost 156
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Customer Marketing vs Product Marketing

Influitive

Customer Marketing and Product Marketing are natural collaborators; you need both to be strong. Product marketing focuses on bringing products to market and driving continuous success post-launch.

Product 130
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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Marketing

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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Forget the Resume – Use Content Marketing To Land a Job

Content Marketing Institute

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading → Company News

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas.

Planning 130
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Seismic named the Leader in 2023 Aragon Research Globe™ for Sales Enablement Platforms

Seismic

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. This year their message is clear – enablement platforms have never been more valuable to go-to-market (GTM) teams than they are today.

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Empathy and Customer Support: Finding the Right Balance

Buffer Marketing

Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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12 Great Link Building Tools That Are Essential To Your Success via @sejournal, @_kevinrowe

Search Engine Journal

There is diversity in the available link-building tools, and you will need to select the right one for the job. The post 12 Great Link Building Tools That Are Essential To Your Success appeared first on Search Engine Journal. Link Building SEO Tools

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How To Scale Your Content Marketing Strategy To Improve Efficiency

Content Marketing Institute

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading → Company News

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10 Tips to Craft the Perfect Social Media Profile

Hootsuite

They say you never get a second chance to make a first impression. That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression.

Profiling 114
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The Best Video Tools for Marketers in 2023

DivvyHQ

As video becomes an increasingly important part of content marketing, it's important to have the right tools in your toolkit. Check out our latest article to see the best video tools for marketers in 2023.

Video 71
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Personal Finance for Creators: What Creators Should Know About Managing Money

Buffer Marketing

Earning your first dollar as a creator might feel exhilarating. Knowing that something you created is finally bringing in income — no matter how small — must be a thrill. But after the first month, reality sets in.

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Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad” via @sejournal, @martinibuster

Search Engine Journal

Joost de Valk says "This is how we lose CMS market share to companies like Wix" The post Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad” appeared first on Search Engine Journal. News WordPress

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How To Help the Perfectionist on Your Content Team, Even If It’s You

Content Marketing Institute

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading → Company News

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Top Reasons to Hold On to MQLs: They Will Convert Eventually If Marketing Is Done Correctly

Only B2B

Introduction Regardless of industry, generating leads is a top goal for B2B businesses. Getting leads is quite simple, but getting marketing-qualified prospects that are likely to convert is more difficult.

B2B 76
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Breathing Life into B2B: How to Put the Human Back in Social

Oktopost

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right.

Youtube 112
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The Ultimate Guide to Video Asset Management

DivvyHQ

If video marketing is a big part of your marketing mix, video asset management is essential. The more videos you have on deck, the more likely your production process is quite chaotic. But everything gets easier when you have the right tools to streamline your operations.

Video 72
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What Is Bottom of Funnel Sales Content and How to Create it to Boost Conversions

Scoop.it!

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey.

Funnel 71
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What Is Progressive Profiling and How Does It Work?

SmartBug Media

What Is Progressive Profiling? Progressive profiling is the progression of collecting a prospect's information through additional questions on subsequent forms.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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5 Consumer Behavior Trends Marketers Are Watching

Contently

If the last few years have taught us anything, it’s that consumer behaviors can change fast. Brands that want to stay relevant and thrive must meet consumers where they are and deliver value.

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Facebook Marketing: An In-Depth Guide For Beginners via @sejournal, @BrianFr07823616

Search Engine Journal

Avoid blowing through your budget and use the world's most popular social media platform for your brand with this complete guide. The post Facebook Marketing: An In-Depth Guide For Beginners appeared first on Search Engine Journal. Facebook Social Media

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Broken Link Building: How to Exploit Broken Links for SEO

seo.co

Backlinks break on the internet all the time. For any number of reasons, a broken link will typically direct the user to a 404 error page that says something to the effect of, Oops! We can’t seem to find the page you were looking for!

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How to Create a Winning Email Marketing Strategy

Optinmonster

Ready to convert more visitors to customers? A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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5 Things That Make a B2B Web Design Look Outdated

BOP Design

Often, marketers come to our B2B web design agency to update or refresh their websites. Many of them simply say, “Our website looks outdated.” Most of the time, they are 100% right. But what objectively makes a B2B website design look dated?

Design 95
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2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

Content Marketing Institute

It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how. Continue reading → Company News

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle.