Expert insights. Personalized for you.
Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing. MORE
There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. It can be hard to know which ones really matter, and how you stack up. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Open Rate. MORE
Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series. MORE
Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand. MORE
Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends. Underestimating the power and potential of email marketing is a huge mistake that could cost you dearly. MORE
You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again. Here are four quick ways to get a winback campaign working for you. Analyze Your Unsubscriber List. How big is your list? How long ago did they unsubscribe? MORE
How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before. MORE
A winback campaign is a great way to grow your list with highly qualified users. After all, they signed up once; what’s so different the second time around? But a simple resubscribe is not enough. You need to re-engage these former subscribers, and quickly. Because while it’s true they joined your list once, they also opted-out at one point as well. The key is to get them interacting with you as soon as possible in order to combat a decline in list quality. MORE
When it comes to email, far too many marketers focus on email list size, prioritizing quantity of email addresses over list quality. While larger lists give you more flexibility, there are drawbacks as well. So, what should you look for in a quality email list? And what does your current email list say about you? Here are a few important factors when assessing the value of an email list. Email List Quantity. MORE
The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. The Top 3 Benefits of Opt-In Advertising. MORE
The classic approach to lead nurturing focuses almost exclusively on email campaigns to new subscribers. But this single tactic, narrow scope can ignore potentially lucrative segments of your list. Yes, it’s best to convert a lead to a customer as soon as possible. But it pays to continue to nurture not just leads, but current customers and prospects as well. A full-funnel lead nurturing strategy utilizes email as well as advertising to target people through all stages of the marketing funnel. MORE
The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time. MORE
Cold weather calls for warm leads. And with people stuck inside, on their phones, social media sites are where to start. MORE
A lot of marketers name email list size as a top priority, without thinking through any of the associated KPIs. A large subscriber base is great, but it’s got to be working for you as well. That means engaged users who open, read and click your emails. Subject line skimmers and bulk deleters do you no good. Many email providers, particularly Gmail, evaluate a number of factors when looking at email deliverability. Email delivery is the successful receipt of an email to an email address. MORE
Ready to lose the landing page? Your timing has never been better. Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads. MORE
Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads , and many are left wondering if the platform is worth including in any lead generation plan. While target Cost Per Lead (CPL) will vary by industry and individual, we have a few thoughts on Facebook Lead Ads in an era of increasing focus on data privacy. Facebook Lead Ads Are Not For Everyone. MORE
Holiday shopping seems to start earlier and earlier every year, but the current pandemic promises to make this even more noticeable in 2020. Online shopping will also be bigger than ever, as shoppers fill their carts from the safety of their homes. MORE
Wondering how to grow your business? Struggling to boost online sales or bring walk-in traffic back? The secret could be as simple as your email list. An email database is only good as the active subscribers on it. MORE
Facebook (and Instagram) are great for generating mass reach and awareness. But you can’t just set up an ad and hope for the best. We’ve outlined a few steps to take first to ensure efficient Facebook campaigns that can help grow your database and build up your pool of qualified leads. MORE
The unofficial start to the holiday shopping season is upon us. Black Friday and Cyber Monday are big business for retailers. Is your email list ready? Here are a few tips to ensure efficient email delivery throughout the holidays. Segment Engaged Email Addresses. Put your best foot forward by segmenting your list and targeting your active and engaged email list. It may sound counter-intuitive, but a smaller list can yield bigger results. MORE
The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same. MORE
Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list. MORE
Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces. MORE
There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. Yes, sometimes this includes landing pages, though we don’t recommend them.) All that effort to generate leads. And then what? Those leads need some extra attention to turn into customers. That’s where lead generation ends, and lead nurturing begins. But rather than look at them as two separate steps, we prefer to think of it as a continual process. MORE
We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. You have trackable proof of consent that complies with all data privacy regulations. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. It can be used to re-engage or resubscribe lost leads. MORE
The end of the year is a great time to take inventory and get set for the new year ahead. Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. But did you know your email list could use a cleaning, too? MORE
Your email list is one of your most valuable assets as a business. It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. But email inboxes are getting more crowded every day. To stay top of mind, and top of inbox, you’ve got to keep your audience engaged. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising. MORE
For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there. Go beyond lead generation with The adFWD Group , our new full-service advertising agency providing world class customer acquisition strategies for enterprise clients. Our technology and targeting remains second to none, allowing you to engage consumers on a one-to-one basis across the internet. MORE
The holiday shopping excitement may have started early this year , but we’re still in spooky season. It’s also prime time for email marketing and ecommerce promotions. Which means it’s the worst time of year to make a mistake with your subject lines. Competition is fierce and online shopping is up. MORE
There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email. MORE
Everyone has an unsubscribed email list they wish they could activate. But the very premise of an unsubscribed list is that the users on it no longer wish to be contacted by you. So how do you reach them? A targeted opt-in campaign can utilize those unsubscribed email addresses to match to users and show a specific ad designed to opt them back into your list. So while you are using their unsubscribed email addresses to find them, no email is ever sent. Why go to all this trouble? MORE
Opt Intelligence
APRIL 25, 2021
There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. It can be hard to know which ones really matter, and how you stack up. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Open Rate.
Opt Intelligence
MARCH 29, 2021
Wondering how to grow your business? Struggling to boost online sales or bring walk-in traffic back? The secret could be as simple as your email list. An email database is only good as the active subscribers on it.
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Opt Intelligence
FEBRUARY 28, 2021
Facebook (and Instagram) are great for generating mass reach and awareness. But you can’t just set up an ad and hope for the best. We’ve outlined a few steps to take first to ensure efficient Facebook campaigns that can help grow your database and build up your pool of qualified leads.
Opt Intelligence
JANUARY 26, 2021
Cold weather calls for warm leads. And with people stuck inside, on their phones, social media sites are where to start.
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Opt Intelligence
NOVEMBER 23, 2020
Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces.
Opt Intelligence
SEPTEMBER 27, 2020
Holiday shopping seems to start earlier and earlier every year, but the current pandemic promises to make this even more noticeable in 2020. Online shopping will also be bigger than ever, as shoppers fill their carts from the safety of their homes.
Opt Intelligence
JUNE 29, 2020
There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email.
Opt Intelligence
AUGUST 25, 2020
Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series.
Opt Intelligence
OCTOBER 25, 2020
The holiday shopping excitement may have started early this year , but we’re still in spooky season. It’s also prime time for email marketing and ecommerce promotions. Which means it’s the worst time of year to make a mistake with your subject lines. Competition is fierce and online shopping is up.
Speaker: Bryan Naas, VP of Sales Productivity at Braze
Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.
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Opt Intelligence
JULY 27, 2020
The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same.
Opt Intelligence
MAY 26, 2020
Ready to lose the landing page? Your timing has never been better. Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads.
Opt Intelligence
MARCH 25, 2020
Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand.
Opt Intelligence
JANUARY 19, 2020
The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Opt Intelligence
FEBRUARY 19, 2020
Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing.
Opt Intelligence
NOVEMBER 20, 2019
The unofficial start to the holiday shopping season is upon us. Black Friday and Cyber Monday are big business for retailers. Is your email list ready? Here are a few tips to ensure efficient email delivery throughout the holidays. Segment Engaged Email Addresses. Put your best foot forward by segmenting your list and targeting your active and engaged email list. It may sound counter-intuitive, but a smaller list can yield bigger results.
Opt Intelligence
JULY 8, 2019
For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there. Go beyond lead generation with The adFWD Group , our new full-service advertising agency providing world class customer acquisition strategies for enterprise clients. Our technology and targeting remains second to none, allowing you to engage consumers on a one-to-one basis across the internet.
Opt Intelligence
JUNE 13, 2019
We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. You have trackable proof of consent that complies with all data privacy regulations. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. It can be used to re-engage or resubscribe lost leads.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Opt Intelligence
APRIL 19, 2020
How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before.
Opt Intelligence
JUNE 5, 2019
The classic approach to lead nurturing focuses almost exclusively on email campaigns to new subscribers. But this single tactic, narrow scope can ignore potentially lucrative segments of your list. Yes, it’s best to convert a lead to a customer as soon as possible. But it pays to continue to nurture not just leads, but current customers and prospects as well. A full-funnel lead nurturing strategy utilizes email as well as advertising to target people through all stages of the marketing funnel.
Opt Intelligence
SEPTEMBER 26, 2019
You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again. Here are four quick ways to get a winback campaign working for you. Analyze Your Unsubscriber List. How big is your list? How long ago did they unsubscribe?
Opt Intelligence
SEPTEMBER 11, 2019
Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list.
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Opt Intelligence
MAY 28, 2019
Everyone has an unsubscribed email list they wish they could activate. But the very premise of an unsubscribed list is that the users on it no longer wish to be contacted by you. So how do you reach them? A targeted opt-in campaign can utilize those unsubscribed email addresses to match to users and show a specific ad designed to opt them back into your list. So while you are using their unsubscribed email addresses to find them, no email is ever sent. Why go to all this trouble?
Opt Intelligence
AUGUST 7, 2019
The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. The Top 3 Benefits of Opt-In Advertising.
Opt Intelligence
APRIL 17, 2019
There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. Yes, sometimes this includes landing pages, though we don’t recommend them.) All that effort to generate leads. And then what? Those leads need some extra attention to turn into customers. That’s where lead generation ends, and lead nurturing begins. But rather than look at them as two separate steps, we prefer to think of it as a continual process.
Opt Intelligence
JUNE 26, 2019
A winback campaign is a great way to grow your list with highly qualified users. After all, they signed up once; what’s so different the second time around? But a simple resubscribe is not enough. You need to re-engage these former subscribers, and quickly. Because while it’s true they joined your list once, they also opted-out at one point as well. The key is to get them interacting with you as soon as possible in order to combat a decline in list quality.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Opt Intelligence
SEPTEMBER 5, 2019
Your email list is one of your most valuable assets as a business. It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. But email inboxes are getting more crowded every day. To stay top of mind, and top of inbox, you’ve got to keep your audience engaged. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising.
Opt Intelligence
SEPTEMBER 4, 2018
Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends. Underestimating the power and potential of email marketing is a huge mistake that could cost you dearly.
Opt Intelligence
MARCH 5, 2019
Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads , and many are left wondering if the platform is worth including in any lead generation plan. While target Cost Per Lead (CPL) will vary by industry and individual, we have a few thoughts on Facebook Lead Ads in an era of increasing focus on data privacy. Facebook Lead Ads Are Not For Everyone.
Opt Intelligence
MAY 23, 2019
A lot of marketers name email list size as a top priority, without thinking through any of the associated KPIs. A large subscriber base is great, but it’s got to be working for you as well. That means engaged users who open, read and click your emails. Subject line skimmers and bulk deleters do you no good. Many email providers, particularly Gmail, evaluate a number of factors when looking at email deliverability. Email delivery is the successful receipt of an email to an email address.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Opt Intelligence
AUGUST 22, 2019
When it comes to email, far too many marketers focus on email list size, prioritizing quantity of email addresses over list quality. While larger lists give you more flexibility, there are drawbacks as well. So, what should you look for in a quality email list? And what does your current email list say about you? Here are a few important factors when assessing the value of an email list. Email List Quantity.
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