INDUSTRY INSIGHTS YOUR PEERS ARE READING
Email marketing has come a long way since Gary Thuerk sent the first email marketing blast in 1978. Despite all the other means of communication and marketing channels that have arisen, email is still one of the most ubiquitous forms of communication and a key marketing channel for most businesses. MORE
Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends. MORE
Privacy and data security continue to be hot topics these days, and will be for some time. Websites around the world updated their terms in the wake of GDPR, and similar measures are set to follow in the coming years across the country. MORE
The holiday shopping season starts earlier every year. And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic. MORE
The old adage “it costs less to keep a customer than convert a new one” is still true today. But what about a former customer who has unsubscribed from your list? You might think it would take more time and money to resubscribe and resell to them than to an unknown user. MORE
It’s a given to most businesses that they need to protect the data of their customers. But what about potential leads and unsubscribed users? You might not think of this data as “yours” to protect yet, but perhaps you should. MORE
When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. MORE
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. MORE
Lead generation is an important piece of many marketing strategies. But without lead nurturing, those leads can never reach their full potential as loyal customers. MORE
GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. While the General Data Protection Regulation may technically only apply to European Union citizens , most have adopted its principles on a global level to ensure full compliance. MORE
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. MORE
All too often we hear a lot about lead generation, and not enough about lead nurturing. And while a strong focus on attracting quality leads is a good start, without lead nurturing those leads are almost worthless. MORE
The shoppers are coming. Is your email list ready? There’s still time to build a broader database and increase the leads you can market to. The internet is flooded with online shoppers and holiday planners browsing bargains, recipes and more this time of year. MORE
Lead generation can be downright scary, if you make some of these mistakes. Read on for cautionary tales to scare you this Halloween. And whatever you do…don’t turn off the opt-in! Landing Page Labyrinth. MORE
I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them. MORE
Leads. Everybody needs them, whether you’re selling a product, service, or just straight up content. A quality email database of qualified leads can be hard to come by, and even harder to create at scale. MORE
You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. MORE
The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices. MORE
Even if your business doesn’t attract a lot of European Union customers, you’ve likely heard a lot about GDPR by now. MORE
Facebook Lead Ads sound like the holy grail of opt-in advertising: they’re completely self-contained ad units available on one of the most widely used websites. They even have existing user data to prefill form field, making it incredibly easy for a user to opt-in and move on. MORE
Lead generation is an incredibly important part of any marketing strategy. Finding and converting new customers is the key to growing your business, no matter the industry. MORE
Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. MORE
When it comes to your email list, are you looking for quantity, or quality? Many marketers would say “both!” But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in ? MORE
As a marketer, data protection is probably top of mind most days. It’s clear that privacy regulations are becoming the norm, and for good reason. But without a standard policy, it can be hard to determine what is required to truly maintain data privacy and when this all needs to happen. MORE
Congratulations! Your lead generation efforts have helped you build a solid email list. But that’s just the beginning. Now you’ve got to turn those leads into actual customers. Through effective lead nurturing. MORE
As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content. MORE
It may sound strange, but when it comes to leads, your website isn’t helping you reach your goals. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. MORE
Data-driven email marketing is fast becoming a necessity for marketers everywhere. Not only is it a powerful tool for driving conversions and keeping current customers happy, it’s also a great way to keep up with leads. MORE
Effective inbound marketing can draw customers to your brand and get them interested, but you are leaving a lot of sales on the table if you are not putting any effort into lead nurturing. Only about 4% of consumers are ready to buy the first time they encounter your brand. MORE
Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. MORE
Opt-in advertising isn’t exactly a new concept. In many industries it has become so standard that it’s not often mentioned, simply running along in the background, quietly supplying quality leads. MORE
The reality of GDPR has made data privacy a hot topic these days. California will soon implement similar policies, and it’s likely other states will follow. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads? MORE
Email is one of the most powerful tools at a marketer’s disposal. It’s a highly personal way of reaching people at home, and often quite literally in the palm of their hand. MORE
Data privacy and use is a major concern for both companies and consumers these days. How lead generation data is collected, stored and used is especially important to advertisers who are paying or have paid for targeting that includes both first and third-party data. MORE
Ask any marketer running a lead generation campaign and they will probably agree that lowering Cost Per Lead, or CPL, is always on their mind. For some it’s the ultimate goal, while others may consider it secondary to quality leads and recognize that some leads simply cost more. MORE
Breakups are tough. Romantic, platonic…it’s never fun to see someone go, even if it’s for the right reasons. So if the word “unsubscribe” sparks fear in your heart, you’re not alone. But you also may be missing the bright side of unsubscribes. MORE
Opt Intelligence
DECEMBER 4, 2018
Effective inbound marketing can draw customers to your brand and get them interested, but you are leaving a lot of sales on the table if you are not putting any effort into lead nurturing. Only about 4% of consumers are ready to buy the first time they encounter your brand.
Opt Intelligence
NOVEMBER 27, 2018
All too often we hear a lot about lead generation, and not enough about lead nurturing. And while a strong focus on attracting quality leads is a good start, without lead nurturing those leads are almost worthless.
Opt Intelligence
NOVEMBER 12, 2018
Email marketing has come a long way since Gary Thuerk sent the first email marketing blast in 1978. Despite all the other means of communication and marketing channels that have arisen, email is still one of the most ubiquitous forms of communication and a key marketing channel for most businesses.
Opt Intelligence
NOVEMBER 19, 2018
The shoppers are coming. Is your email list ready? There’s still time to build a broader database and increase the leads you can market to. The internet is flooded with online shoppers and holiday planners browsing bargains, recipes and more this time of year.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Opt Intelligence
OCTOBER 29, 2018
Lead generation can be downright scary, if you make some of these mistakes. Read on for cautionary tales to scare you this Halloween. And whatever you do…don’t turn off the opt-in! Landing Page Labyrinth.
Opt Intelligence
NOVEMBER 5, 2018
The holiday shopping season starts earlier every year. And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic.
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Opt Intelligence
OCTOBER 14, 2018
You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers.
Opt Intelligence
OCTOBER 3, 2018
Opt-in advertising isn’t exactly a new concept. In many industries it has become so standard that it’s not often mentioned, simply running along in the background, quietly supplying quality leads.
Opt Intelligence
JULY 10, 2018
Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after.
Opt Intelligence
SEPTEMBER 4, 2018
Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Opt Intelligence
SEPTEMBER 25, 2018
The old adage “it costs less to keep a customer than convert a new one” is still true today. But what about a former customer who has unsubscribed from your list? You might think it would take more time and money to resubscribe and resell to them than to an unknown user.
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Opt Intelligence
AUGUST 27, 2018
It’s a given to most businesses that they need to protect the data of their customers. But what about potential leads and unsubscribed users? You might not think of this data as “yours” to protect yet, but perhaps you should.
Opt Intelligence
AUGUST 22, 2018
Lead generation is an incredibly important part of any marketing strategy. Finding and converting new customers is the key to growing your business, no matter the industry.
Opt Intelligence
SEPTEMBER 17, 2018
Ask any marketer running a lead generation campaign and they will probably agree that lowering Cost Per Lead, or CPL, is always on their mind. For some it’s the ultimate goal, while others may consider it secondary to quality leads and recognize that some leads simply cost more.
Opt Intelligence
JULY 24, 2018
The reality of GDPR has made data privacy a hot topic these days. California will soon implement similar policies, and it’s likely other states will follow. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads?
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Opt Intelligence
SEPTEMBER 12, 2018
Email is one of the most powerful tools at a marketer’s disposal. It’s a highly personal way of reaching people at home, and often quite literally in the palm of their hand.
Opt Intelligence
AUGUST 13, 2018
Data privacy and use is a major concern for both companies and consumers these days. How lead generation data is collected, stored and used is especially important to advertisers who are paying or have paid for targeting that includes both first and third-party data.
Opt Intelligence
AUGUST 7, 2018
When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads.
Opt Intelligence
JULY 17, 2018
Breakups are tough. Romantic, platonic…it’s never fun to see someone go, even if it’s for the right reasons. So if the word “unsubscribe” sparks fear in your heart, you’re not alone. But you also may be missing the bright side of unsubscribes.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Opt Intelligence
JUNE 12, 2018
GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. While the General Data Protection Regulation may technically only apply to European Union citizens , most have adopted its principles on a global level to ensure full compliance.
Opt Intelligence
MAY 8, 2018
Facebook Lead Ads sound like the holy grail of opt-in advertising: they’re completely self-contained ad units available on one of the most widely used websites. They even have existing user data to prefill form field, making it incredibly easy for a user to opt-in and move on.
Opt Intelligence
JULY 4, 2018
Privacy and data security continue to be hot topics these days, and will be for some time. Websites around the world updated their terms in the wake of GDPR, and similar measures are set to follow in the coming years across the country.
Opt Intelligence
APRIL 24, 2018
It may sound strange, but when it comes to leads, your website isn’t helping you reach your goals. A good website converts leads into customers, but even the best landing pages are wasted on lead generation.
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Opt Intelligence
JUNE 5, 2018
Leads. Everybody needs them, whether you’re selling a product, service, or just straight up content. A quality email database of qualified leads can be hard to come by, and even harder to create at scale.
Opt Intelligence
APRIL 18, 2018
Congratulations! Your lead generation efforts have helped you build a solid email list. But that’s just the beginning. Now you’ve got to turn those leads into actual customers. Through effective lead nurturing.
Opt Intelligence
MAY 22, 2018
Even if your business doesn’t attract a lot of European Union customers, you’ve likely heard a lot about GDPR by now.
Opt Intelligence
MAY 16, 2018
The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Opt Intelligence
JUNE 19, 2018
Lead generation is an important piece of many marketing strategies. But without lead nurturing, those leads can never reach their full potential as loyal customers.
Opt Intelligence
MAY 2, 2018
When it comes to your email list, are you looking for quantity, or quality? Many marketers would say “both!” But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in ?
Opt Intelligence
JULY 10, 2018
Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after.
Opt Intelligence
APRIL 11, 2018
Data-driven email marketing is fast becoming a necessity for marketers everywhere. Not only is it a powerful tool for driving conversions and keeping current customers happy, it’s also a great way to keep up with leads.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
B2B PR Sense
NOVEMBER 20, 2018
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.
Industrial Marketing Today
NOVEMBER 19, 2018
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec.
Customer Experience Matrix
NOVEMBER 3, 2018
I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them.
KoMarketing Associates
DECEMBER 6, 2018
As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.
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