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How To: Get Your Email List Ready For The Holiday Season

Opt Intelligence

The unofficial start to the holiday shopping season is upon us. Black Friday and Cyber Monday are big business for retailers. Is your email list ready? Here are a few tips to ensure efficient email delivery throughout the holidays. Segment Engaged Email Addresses.

Meet The adFWD Group, Our New Full-Service Agency

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For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there.

A Multi-Channel Approach to Opt-In Advertising

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We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. You have trackable proof of consent that complies with all data privacy regulations.

Using Double Opt-In to Maintain List Quality

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Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Back To School: Four Lead Generation Lessons to Learn Now

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The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising.

4 Factors That Impact Email List Quality

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When it comes to email, far too many marketers focus on email list size, prioritizing quantity of email addresses over list quality. While larger lists give you more flexibility, there are drawbacks as well. So, what should you look for in a quality email list?

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4 Fast Ways to Make a Winback Campaign Work For You

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You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again.

How To Ensure You’re Retargeting The Right Unsubscribers

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Everyone has a list of unsubscribed email addresses. And to most, it’s a useless list that doesn’t provide much value. While it’s true you can’t email that list, there is a lot you can do with data analysis and advertising outside of email.

What It Really Takes to Resubscribe Unsubscribed Email Addresses

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Everyone has an unsubscribed email list they wish they could activate. But the very premise of an unsubscribed list is that the users on it no longer wish to be contacted by you. So how do you reach them?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How To: Resubscribe and Re-Engage

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A winback campaign is a great way to grow your list with highly qualified users. After all, they signed up once; what’s so different the second time around? But a simple resubscribe is not enough. You need to re-engage these former subscribers, and quickly.

How To: Activate Your Email List Through Opt-In Advertising

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Most marketers understand that Instagram engagement is important. But what about email engagement? Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list.

3 Places Engagement Matters Most

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When it comes to online engagement, more is more. But where customers engage with you matters, too. Engagement is measured slightly differently across platforms, but it typically comes down to some type of interaction with content: an open, a click, a like, a share, a comment or a video viewing.

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Lead Nurturing: The Final Phase of Lead Generation

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There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. Yes, sometimes this includes landing pages, though we don’t recommend them.) All that effort to generate leads. And then what? Those leads need some extra attention to turn into customers.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why You Need To Run a Re-Engagement Campaign Right Away

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A lot of marketers name email list size as a top priority, without thinking through any of the associated KPIs. A large subscriber base is great, but it’s got to be working for you as well. That means engaged users who open, read and click your emails.

6 Months to CCPA: What You Need To Know

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The California Consumer Privacy Act , or CCPA, is a bill designed to outline protections around consumer data for California residents. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU. At their core, the two share many similarities.

Make This Summer The Season Of New Subscribers

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Warmer weather is here, and summer is so close you can almost taste it. And you know what? So can your potential customers. Use this fun, sunny season to give your marketing efforts and see your subscribers soar this season.

Are Facebook Lead Ads Still a Viable Option?

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Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads , and many are left wondering if the platform is worth including in any lead generation plan.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

3 Ways To Use Data to Win Back Customers

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Whether you use a sophisticated CRM or a basic inventory and customer database, you have a lot of data on your customers and their purchase behavior. You also have an unsubscribed list of users, many of whom are probably former customers who you would like to win back. The catch?

You Need Opt-In Leads To Maintain Data Privacy

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Have you thought about how you safeguard your customer data? What about the marketability of your email list? You should.

What It Really Means To Generate Leads Without Landing Pages

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When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation.

3 Reasons Why An Email Marketing Plan Is Your Most Valuable Lead Nurturing Tactic

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Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

3 Quick Ways To Nurture New Leads

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Your lead generation campaign is running at high gear, and you’re subscribing new leads left and right. Great! Now what’s next? You need a plan to nurture new leads. Without a lead nurturing strategy, those new leads are practically worthless.

3 Lead Generation Resolutions for the New Year

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A new year brings a fresh start. It’s the perfect time to evaluate marketing plans, lead generation strategy and advertising budgets. A new year gives you a great reason to take a cold, hard look at last year and see what worked, what didn’t, and where you can improve.

The Pros and Cons of Lead Generation Landing Pages

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For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website.

How To Develop A Marketing Strategy For An Unsubscribed Email List

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You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

4 Key Lead Nurturing Emails You Need To Send

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All too often we hear a lot about lead generation, and not enough about lead nurturing. And while a strong focus on attracting quality leads is a good start, without lead nurturing those leads are almost worthless.

The Top 3 Benefits of Opt-In Advertising

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The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media.

How To: Combat Email Fatigue With Opt-In Advertising

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Your email list is one of your most valuable assets as a business. It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. But email inboxes are getting more crowded every day. To stay top of mind, and top of inbox, you’ve got to keep your audience engaged. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising.

The Secret to Getting Users to Resubscribe to Your Email List

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When you’re sitting on a growing unsubscribed email list, it can be tempting to want to send just one more email to try to win them back. But this is a bad idea, for a few reasons. It might annoy them, and it could even get you in big trouble for violating their privacy.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

A Guaranteed Way To Win Back Customers This Year

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Customers come, and customers go; it’s a natural part of business. But there are many marketing strategies you can employ to ensure that fewer customers opt-out or unsubscribe from your list. And for those that do? You have options to win back customers, even if they have unsubscribed from your list.

Why Data Privacy Matters At Every Stage of Lead Generation

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As a marketer, data protection is probably top of mind most days. It’s clear that privacy regulations are becoming the norm, and for good reason. But without a standard policy, it can be hard to determine what is required to truly maintain data privacy and when this all needs to happen.

How To Maintain Data Privacy While Building an Efficient Email List

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The reality of GDPR has made data privacy a hot topic these days. California will soon implement similar policies, and it’s likely other states will follow. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads?

3 Last Minute Lead Nurturing Offers For The Holiday Season

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It’s not too late to convert last minute holiday shoppers! Online retail and 2-day shipping has allowed present procrastination to grow every year. Put the ease of ecommerce to work for you by employing one of these lead nurturing offers this holiday season. Free or Upgraded Shipping.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!