Expert insights. Personalized for you.
Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing. MORE
When it comes to online engagement, more is more. But where customers engage with you matters, too. Engagement is measured slightly differently across platforms, but it typically comes down to some type of interaction with content: an open, a click, a like, a share, a comment or a video viewing. MORE
Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand. MORE
Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends. MORE
You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again. MORE
For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website. MORE
A winback campaign is a great way to grow your list with highly qualified users. After all, they signed up once; what’s so different the second time around? But a simple resubscribe is not enough. You need to re-engage these former subscribers, and quickly. MORE
How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before. MORE
When it comes to email, far too many marketers focus on email list size, prioritizing quantity of email addresses over list quality. While larger lists give you more flexibility, there are drawbacks as well. So, what should you look for in a quality email list? MORE
The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising. MORE
The classic approach to lead nurturing focuses almost exclusively on email campaigns to new subscribers. But this single tactic, narrow scope can ignore potentially lucrative segments of your list. Yes, it’s best to convert a lead to a customer as soon as possible. MORE
A new year brings a fresh start. It’s the perfect time to evaluate marketing plans, lead generation strategy and advertising budgets. A new year gives you a great reason to take a cold, hard look at last year and see what worked, what didn’t, and where you can improve. MORE
The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time. MORE
All too often we hear a lot about lead generation, and not enough about lead nurturing. And while a strong focus on attracting quality leads is a good start, without lead nurturing those leads are almost worthless. MORE
A lot of marketers name email list size as a top priority, without thinking through any of the associated KPIs. A large subscriber base is great, but it’s got to be working for you as well. That means engaged users who open, read and click your emails. MORE
Most marketers understand that Instagram engagement is important. But what about email engagement? Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list. MORE
Ready to lose the landing page? Your timing has never been better. Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads. MORE
Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads , and many are left wondering if the platform is worth including in any lead generation plan. MORE
Whether you use a sophisticated CRM or a basic inventory and customer database, you have a lot of data on your customers and their purchase behavior. You also have an unsubscribed list of users, many of whom are probably former customers who you would like to win back. The catch? MORE
The California Consumer Privacy Act , or CCPA, is a bill designed to outline protections around consumer data for California residents. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU. At their core, the two share many similarities. MORE
You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. MORE
The unofficial start to the holiday shopping season is upon us. Black Friday and Cyber Monday are big business for retailers. Is your email list ready? Here are a few tips to ensure efficient email delivery throughout the holidays. Segment Engaged Email Addresses. MORE
Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? MORE
There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. Yes, sometimes this includes landing pages, though we don’t recommend them.) All that effort to generate leads. And then what? Those leads need some extra attention to turn into customers. MORE
Everyone has a list of unsubscribed email addresses. And to most, it’s a useless list that doesn’t provide much value. While it’s true you can’t email that list, there is a lot you can do with data analysis and advertising outside of email. MORE
We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. You have trackable proof of consent that complies with all data privacy regulations. MORE
For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there. MORE
Warmer weather is here, and summer is so close you can almost taste it. And you know what? So can your potential customers. Use this fun, sunny season to give your marketing efforts and see your subscribers soar this season. MORE
Have you thought about how you safeguard your customer data? What about the marketability of your email list? You should. MORE
There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email. MORE
Everyone has an unsubscribed email list they wish they could activate. But the very premise of an unsubscribed list is that the users on it no longer wish to be contacted by you. So how do you reach them? MORE
Opt Intelligence
JUNE 29, 2020
There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email.
Opt Intelligence
MAY 26, 2020
Ready to lose the landing page? Your timing has never been better. Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Opt Intelligence
MARCH 25, 2020
Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand.
Opt Intelligence
JANUARY 19, 2020
The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Opt Intelligence
FEBRUARY 19, 2020
Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing.
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Opt Intelligence
JULY 8, 2019
For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there.
Opt Intelligence
JUNE 13, 2019
We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. You have trackable proof of consent that complies with all data privacy regulations.
Opt Intelligence
SEPTEMBER 26, 2019
You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again.
Opt Intelligence
SEPTEMBER 11, 2019
Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality?
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Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
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Opt Intelligence
JUNE 5, 2019
The classic approach to lead nurturing focuses almost exclusively on email campaigns to new subscribers. But this single tactic, narrow scope can ignore potentially lucrative segments of your list. Yes, it’s best to convert a lead to a customer as soon as possible.
Opt Intelligence
AUGUST 7, 2019
The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising.
Opt Intelligence
MAY 28, 2019
Everyone has an unsubscribed email list they wish they could activate. But the very premise of an unsubscribed list is that the users on it no longer wish to be contacted by you. So how do you reach them?
Opt Intelligence
JUNE 26, 2019
A winback campaign is a great way to grow your list with highly qualified users. After all, they signed up once; what’s so different the second time around? But a simple resubscribe is not enough. You need to re-engage these former subscribers, and quickly.
Advertisement
You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.
Opt Intelligence
APRIL 19, 2020
How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before.
Opt Intelligence
APRIL 17, 2019
There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. Yes, sometimes this includes landing pages, though we don’t recommend them.) All that effort to generate leads. And then what? Those leads need some extra attention to turn into customers.
Opt Intelligence
AUGUST 22, 2019
When it comes to email, far too many marketers focus on email list size, prioritizing quantity of email addresses over list quality. While larger lists give you more flexibility, there are drawbacks as well. So, what should you look for in a quality email list?
Opt Intelligence
AUGUST 15, 2019
Everyone has a list of unsubscribed email addresses. And to most, it’s a useless list that doesn’t provide much value. While it’s true you can’t email that list, there is a lot you can do with data analysis and advertising outside of email.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Opt Intelligence
MAY 23, 2019
A lot of marketers name email list size as a top priority, without thinking through any of the associated KPIs. A large subscriber base is great, but it’s got to be working for you as well. That means engaged users who open, read and click your emails.
Opt Intelligence
JULY 30, 2019
Most marketers understand that Instagram engagement is important. But what about email engagement? Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list.
Opt Intelligence
MAY 8, 2019
Warmer weather is here, and summer is so close you can almost taste it. And you know what? So can your potential customers. Use this fun, sunny season to give your marketing efforts and see your subscribers soar this season.
Opt Intelligence
MARCH 5, 2019
Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads , and many are left wondering if the platform is worth including in any lead generation plan.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Opt Intelligence
JULY 17, 2019
When it comes to online engagement, more is more. But where customers engage with you matters, too. Engagement is measured slightly differently across platforms, but it typically comes down to some type of interaction with content: an open, a click, a like, a share, a comment or a video viewing.
Opt Intelligence
FEBRUARY 19, 2019
Whether you use a sophisticated CRM or a basic inventory and customer database, you have a lot of data on your customers and their purchase behavior. You also have an unsubscribed list of users, many of whom are probably former customers who you would like to win back. The catch?
Opt Intelligence
JULY 3, 2019
The California Consumer Privacy Act , or CCPA, is a bill designed to outline protections around consumer data for California residents. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU. At their core, the two share many similarities.
Opt Intelligence
SEPTEMBER 4, 2018
Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
Opt Intelligence
MARCH 26, 2019
Have you thought about how you safeguard your customer data? What about the marketability of your email list? You should.
Opt Intelligence
DECEMBER 19, 2018
A new year brings a fresh start. It’s the perfect time to evaluate marketing plans, lead generation strategy and advertising budgets. A new year gives you a great reason to take a cold, hard look at last year and see what worked, what didn’t, and where you can improve.
Opt Intelligence
OCTOBER 14, 2018
You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers.
Opt Intelligence
NOVEMBER 27, 2018
All too often we hear a lot about lead generation, and not enough about lead nurturing. And while a strong focus on attracting quality leads is a good start, without lead nurturing those leads are almost worthless.
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”
Opt Intelligence
FEBRUARY 5, 2019
For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website.
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