Expert insights. Personalized for you.
More than 300 billion emails are sent per day. Not all of them are opened, and far fewer are read. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. MORE
Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing. MORE
There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. It can be hard to know which ones really matter, and how you stack up. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Open Rate. MORE
Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series. MORE
Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand. MORE
You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again. Here are four quick ways to get a winback campaign working for you. Analyze Your Unsubscriber List. How big is your list? How long ago did they unsubscribe? MORE
How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before. MORE
When it comes to email, far too many marketers focus on email list size, prioritizing quantity of email addresses over list quality. While larger lists give you more flexibility, there are drawbacks as well. So, what should you look for in a quality email list? And what does your current email list say about you? Here are a few important factors when assessing the value of an email list. Email List Quantity. MORE
The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. The Top 3 Benefits of Opt-In Advertising. MORE
One of the biggest challenges email marketers face is disengagement. Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. MORE
Email marketing is a fantastically powerful tool. But it’s also a lot to manage. You need to get the right message to the right people at the right time. And you don’t know what other emails or outside factors you’re competing with. That’s why email marketing metrics and goals are so important. MORE
It’s true; the holiday shopping season creeps a little earlier every year. But the 2021 shopping season has good reason: supply chain issues and shipping delays have shoppers panic buying pre-Halloween this year. Holiday travel is up, and with it, gift-buying, too. MORE
The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time. MORE
Cold weather calls for warm leads. And with people stuck inside, on their phones, social media sites are where to start. MORE
Ready to lose the landing page? Your timing has never been better. Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads. MORE
Holiday shopping seems to start earlier and earlier every year, but the current pandemic promises to make this even more noticeable in 2020. Online shopping will also be bigger than ever, as shoppers fill their carts from the safety of their homes. MORE
Wondering how to grow your business? Struggling to boost online sales or bring walk-in traffic back? The secret could be as simple as your email list. An email database is only good as the active subscribers on it. MORE
Facebook (and Instagram) are great for generating mass reach and awareness. But you can’t just set up an ad and hope for the best. We’ve outlined a few steps to take first to ensure efficient Facebook campaigns that can help grow your database and build up your pool of qualified leads. MORE
What a year it’s been! Pandemic aside, there have been quite a few major moments in marketing. Here are the lessons to take with you into 2022. Own Your Customer List. From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data. MORE
The unofficial start to the holiday shopping season is upon us. Black Friday and Cyber Monday are big business for retailers. Is your email list ready? Here are a few tips to ensure efficient email delivery throughout the holidays. Segment Engaged Email Addresses. Put your best foot forward by segmenting your list and targeting your active and engaged email list. It may sound counter-intuitive, but a smaller list can yield bigger results. MORE
The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same. MORE
Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list. MORE
Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces. MORE
Big or small? Old or new? What does your email list say about you? Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising. Large Email Marketing List. You’re the life of the party and everybody’s best friend! But is the quality of your relationships as deep as you might want? It could be time to deepen your connection with a select few. MORE
Everyone has a list of unsubscribed email addresses. And to most, it’s a useless list that doesn’t provide much value. While it’s true you can’t email that list, there is a lot you can do with data analysis and advertising outside of email. Opt-in advertising allows you to reach them in a different way and get them back on your email list so you can resume emailing. This is what we call a campaign to win back unsubscribers. A Quick Lesson In Win Back Campaigns. MORE
We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. You have trackable proof of consent that complies with all data privacy regulations. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. It can be used to re-engage or resubscribe lost leads. MORE
The end of the year is a great time to take inventory and get set for the new year ahead. Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. But did you know your email list could use a cleaning, too? MORE
Your email list is one of your most valuable assets as a business. It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. But email inboxes are getting more crowded every day. To stay top of mind, and top of inbox, you’ve got to keep your audience engaged. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising. MORE
Spring cleaning isn’t just for closets. Your email list could probably use a purge, too. If your email opens are down, we recommend taking a hard look at your email marketing database and removing or re-engaging subscribers. Read on for the how and why of spring cleaning your email list. MORE
For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there. Go beyond lead generation with The adFWD Group , our new full-service advertising agency providing world class customer acquisition strategies for enterprise clients. Our technology and targeting remains second to none, allowing you to engage consumers on a one-to-one basis across the internet. MORE
The holiday shopping excitement may have started early this year , but we’re still in spooky season. It’s also prime time for email marketing and ecommerce promotions. Which means it’s the worst time of year to make a mistake with your subject lines. Competition is fierce and online shopping is up. MORE
The days of third party data are numbered. Cookies and pixel tracking will look a lot different by 2023. And while this might sound like a long way off, it’s closer than you think. But it’s also plenty of time to prepare by ramping up your first party data efforts. One of the best ways to do this? MORE
There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email. MORE
It’s true, just about everyone is on Facebook. Especially if you include Instagram.) The social media giant had more than 2.7 billion monthly active users in 2020, and a wealth of knowledge to go with it. Particularly during the pandemic, users spent hours scrolling, watching and chatting on the app. MORE
Opt Intelligence
DECEMBER 19, 2021
What a year it’s been! Pandemic aside, there have been quite a few major moments in marketing. Here are the lessons to take with you into 2022. Own Your Customer List. From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data.
Opt Intelligence
NOVEMBER 28, 2021
More than 300 billion emails are sent per day. Not all of them are opened, and far fewer are read. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates.
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Opt Intelligence
OCTOBER 26, 2021
It’s true; the holiday shopping season creeps a little earlier every year. But the 2021 shopping season has good reason: supply chain issues and shipping delays have shoppers panic buying pre-Halloween this year. Holiday travel is up, and with it, gift-buying, too.
Opt Intelligence
SEPTEMBER 28, 2021
The days of third party data are numbered. Cookies and pixel tracking will look a lot different by 2023. And while this might sound like a long way off, it’s closer than you think. But it’s also plenty of time to prepare by ramping up your first party data efforts. One of the best ways to do this?
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
Opt Intelligence
AUGUST 23, 2021
One of the biggest challenges email marketers face is disengagement. Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click.
Opt Intelligence
JUNE 29, 2021
It’s true, just about everyone is on Facebook. Especially if you include Instagram.) The social media giant had more than 2.7 billion monthly active users in 2020, and a wealth of knowledge to go with it. Particularly during the pandemic, users spent hours scrolling, watching and chatting on the app.
Opt Intelligence
MARCH 29, 2021
Wondering how to grow your business? Struggling to boost online sales or bring walk-in traffic back? The secret could be as simple as your email list. An email database is only good as the active subscribers on it.
Opt Intelligence
FEBRUARY 28, 2021
Facebook (and Instagram) are great for generating mass reach and awareness. But you can’t just set up an ad and hope for the best. We’ve outlined a few steps to take first to ensure efficient Facebook campaigns that can help grow your database and build up your pool of qualified leads.
Opt Intelligence
MAY 26, 2021
Spring cleaning isn’t just for closets. Your email list could probably use a purge, too. If your email opens are down, we recommend taking a hard look at your email marketing database and removing or re-engaging subscribers. Read on for the how and why of spring cleaning your email list.
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
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Opt Intelligence
APRIL 25, 2021
There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. It can be hard to know which ones really matter, and how you stack up. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Open Rate.
Opt Intelligence
JUNE 29, 2020
There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email.
Opt Intelligence
JANUARY 26, 2021
Cold weather calls for warm leads. And with people stuck inside, on their phones, social media sites are where to start.
Opt Intelligence
DECEMBER 21, 2020
The end of the year is a great time to take inventory and get set for the new year ahead. Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. But did you know your email list could use a cleaning, too?
Advertiser: ZoomInfo
Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.
Opt Intelligence
NOVEMBER 23, 2020
Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces.
Opt Intelligence
SEPTEMBER 27, 2020
Holiday shopping seems to start earlier and earlier every year, but the current pandemic promises to make this even more noticeable in 2020. Online shopping will also be bigger than ever, as shoppers fill their carts from the safety of their homes.
Opt Intelligence
OCTOBER 25, 2020
The holiday shopping excitement may have started early this year , but we’re still in spooky season. It’s also prime time for email marketing and ecommerce promotions. Which means it’s the worst time of year to make a mistake with your subject lines. Competition is fierce and online shopping is up.
Opt Intelligence
AUGUST 25, 2020
Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.
Opt Intelligence
JULY 27, 2020
The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same.
Opt Intelligence
MAY 26, 2020
Ready to lose the landing page? Your timing has never been better. Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads.
Opt Intelligence
MARCH 25, 2020
Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand.
Opt Intelligence
FEBRUARY 19, 2020
Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.
Opt Intelligence
JANUARY 19, 2020
The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time.
Opt Intelligence
APRIL 19, 2020
How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before.
Opt Intelligence
NOVEMBER 20, 2019
The unofficial start to the holiday shopping season is upon us. Black Friday and Cyber Monday are big business for retailers. Is your email list ready? Here are a few tips to ensure efficient email delivery throughout the holidays. Segment Engaged Email Addresses. Put your best foot forward by segmenting your list and targeting your active and engaged email list. It may sound counter-intuitive, but a smaller list can yield bigger results.
Opt Intelligence
SEPTEMBER 26, 2019
You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again. Here are four quick ways to get a winback campaign working for you. Analyze Your Unsubscriber List. How big is your list? How long ago did they unsubscribe?
Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates
Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.
Opt Intelligence
SEPTEMBER 11, 2019
Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list.
Opt Intelligence
JULY 8, 2019
For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there. Go beyond lead generation with The adFWD Group , our new full-service advertising agency providing world class customer acquisition strategies for enterprise clients. Our technology and targeting remains second to none, allowing you to engage consumers on a one-to-one basis across the internet.
Opt Intelligence
SEPTEMBER 5, 2019
Your email list is one of your most valuable assets as a business. It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. But email inboxes are getting more crowded every day. To stay top of mind, and top of inbox, you’ve got to keep your audience engaged. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising.
Opt Intelligence
SEPTEMBER 18, 2019
Big or small? Old or new? What does your email list say about you? Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising. Large Email Marketing List. You’re the life of the party and everybody’s best friend! But is the quality of your relationships as deep as you might want? It could be time to deepen your connection with a select few.
Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link
In this 1-hour session, Brynne Tillman from Social Sales Link will teach you why Sales Enablement teams should own Social Selling
Opt Intelligence
AUGUST 7, 2019
The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. The Top 3 Benefits of Opt-In Advertising.
Opt Intelligence
AUGUST 22, 2019
When it comes to email, far too many marketers focus on email list size, prioritizing quantity of email addresses over list quality. While larger lists give you more flexibility, there are drawbacks as well. So, what should you look for in a quality email list? And what does your current email list say about you? Here are a few important factors when assessing the value of an email list. Email List Quantity.
Opt Intelligence
JUNE 13, 2019
We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. You have trackable proof of consent that complies with all data privacy regulations. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. It can be used to re-engage or resubscribe lost leads.
Opt Intelligence
AUGUST 15, 2019
Everyone has a list of unsubscribed email addresses. And to most, it’s a useless list that doesn’t provide much value. While it’s true you can’t email that list, there is a lot you can do with data analysis and advertising outside of email. Opt-in advertising allows you to reach them in a different way and get them back on your email list so you can resume emailing. This is what we call a campaign to win back unsubscribers. A Quick Lesson In Win Back Campaigns.
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Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!
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