Opt Intelligence

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How To: Use Your Unsubscribed Email List

Opt Intelligence

Email marketing is a powerful tool. Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. The only potential downside is that it can take time to build your list, and once someone unsubscribes, they are lost forever. Or are they?

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How a TikTok Ban Could Boost Your Email Engagement

Opt Intelligence

As TikTok comes under fire and faces a potential ban, Meta has responded with a removal of Reels incentives as they anticipate less competition. This has left social media creators scrambling to determine which platform to prioritize. Our guess? Meta will be victorious, but paydays may be smaller. Which leaves room for new content to crop up, and makes this the perfect time for you to bolster your social media presence.

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How To: Use Instagram Reels to Grow Your Email List

Opt Intelligence

Turns out, TikTok trends and Instagram dances can actually help build your email list. You just have to be willing to move fast, and occasionally get outside your comfort zone. Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. It can be hard to predict what sound or idea will be next, but we’ve got a few tips to help likes, and email subscribes, go up.

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Three Easy Ways to Boost Facebook Engagement

Opt Intelligence

Facebook continues to be the 800 pound gorilla of social media. Everyone uses it (even if they don’t like to admit it). The site keeps adding features and content opportunities, each one geared towards gathering more data on users. And while users eat it up, scrolling, tapping and viewing for hours at a time, many brands see declining engagement as it becomes easier than ever to create content.

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Start Your New Year with More Qualified Leads

Opt Intelligence

Did you know that this is the best time of year to grow your email list? Cold weather sends everyone indoors, and there are only so many board games to play and movies to watch. Internet browsing and phone scrolling goes way up, and with it, a large, captive audience for you to target. If you’ve been waiting to build your lead generation pool, this is the perfect time to fill it.

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The Most Under-Utilized Facebook Ad Product You Need to Know Now

Opt Intelligence

Facebook ads are a versatile marketing tool. They work for businesses of all sizes, in nearly every industry. And while it’s a competitive market across the platform, some ad products are more widely utilized than others. This can drive the cost up, and price small to medium sized businesses out of the advertising space. That’s why we often recommend Facebook Lead Ads for in-platform lead generation without landing pages.

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Three Reasons to Run Facebook Lead Ads

Opt Intelligence

Lead generation is an important part of any marketing strategy. But there are many different ways to run campaigns. One of the easiest, and often overlooked, is Facebook. Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products. Other marketers’ mistakes are your gain, as you can quickly generate leads at scale on a platform nearly everyone uses.