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Opt Intelligence
JUNE 27, 2022
Summer is the perfect time to turn up the heat on your lead generation efforts. But it might take a slightly different approach than the rest of the year. More people are out of office and on vacation, making cold calls a time-consuming and often fruitless effort. Your best bet?
Opt Intelligence
MAY 30, 2022
Consumer behavior is not immune to seasonal changes, and your marketing needs to follow suit. Summer means kids home from school, more people on vacation. This can often mean less time spent online.
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Opt Intelligence
MARCH 29, 2022
Every email marketing manager has dealt with a campaign or two that just didn’t deliver like you planned. Could be that subject line wasn’t as catchy as you thought. Could be a busy day in a lot of inboxes.
Opt Intelligence
FEBRUARY 27, 2022
Email marketing isn’t new, but there is a renewed focus on this tried-and-true channel. And for good reason: email marketing puts you in charge of your marketing, without leaving it to the hands of third-party platforms and their changing rules or prices.
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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study, with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn 5 key insights into what you can do today!
Opt Intelligence
APRIL 28, 2022
So you grew your email database. What’s next? Congratulations! Your email list is growing. A thriving database is a great asset for just about any type of business. But you have to know how to use it correctly.
Opt Intelligence
AUGUST 23, 2021
One of the biggest challenges email marketers face is disengagement. Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click.
Opt Intelligence
DECEMBER 19, 2021
What a year it’s been! Pandemic aside, there have been quite a few major moments in marketing. Here are the lessons to take with you into 2022. Own Your Customer List. From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data.
Opt Intelligence
JULY 20, 2021
Email marketing is a fantastically powerful tool. But it’s also a lot to manage. You need to get the right message to the right people at the right time. And you don’t know what other emails or outside factors you’re competing with. That’s why email marketing metrics and goals are so important.
Opt Intelligence
NOVEMBER 28, 2021
More than 300 billion emails are sent per day. Not all of them are opened, and far fewer are read. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.
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Opt Intelligence
SEPTEMBER 28, 2021
The days of third party data are numbered. Cookies and pixel tracking will look a lot different by 2023. And while this might sound like a long way off, it’s closer than you think. But it’s also plenty of time to prepare by ramping up your first party data efforts. One of the best ways to do this?
Opt Intelligence
OCTOBER 26, 2021
It’s true; the holiday shopping season creeps a little earlier every year. But the 2021 shopping season has good reason: supply chain issues and shipping delays have shoppers panic buying pre-Halloween this year. Holiday travel is up, and with it, gift-buying, too.
Opt Intelligence
JUNE 29, 2021
It’s true, just about everyone is on Facebook. Especially if you include Instagram.) The social media giant had more than 2.7 billion monthly active users in 2020, and a wealth of knowledge to go with it. Particularly during the pandemic, users spent hours scrolling, watching and chatting on the app.
Opt Intelligence
MARCH 29, 2021
Wondering how to grow your business? Struggling to boost online sales or bring walk-in traffic back? The secret could be as simple as your email list. An email database is only good as the active subscribers on it.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
Opt Intelligence
FEBRUARY 28, 2021
Facebook (and Instagram) are great for generating mass reach and awareness. But you can’t just set up an ad and hope for the best. We’ve outlined a few steps to take first to ensure efficient Facebook campaigns that can help grow your database and build up your pool of qualified leads.
Opt Intelligence
JUNE 29, 2020
There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email.
Opt Intelligence
MAY 26, 2021
Spring cleaning isn’t just for closets. Your email list could probably use a purge, too. If your email opens are down, we recommend taking a hard look at your email marketing database and removing or re-engaging subscribers. Read on for the how and why of spring cleaning your email list.
Opt Intelligence
APRIL 25, 2021
There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. It can be hard to know which ones really matter, and how you stack up. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Open Rate.
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Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!
Opt Intelligence
JANUARY 26, 2021
Cold weather calls for warm leads. And with people stuck inside, on their phones, social media sites are where to start.
Opt Intelligence
DECEMBER 21, 2020
The end of the year is a great time to take inventory and get set for the new year ahead. Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. But did you know your email list could use a cleaning, too?
Opt Intelligence
NOVEMBER 23, 2020
Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces.
Opt Intelligence
OCTOBER 25, 2020
The holiday shopping excitement may have started early this year , but we’re still in spooky season. It’s also prime time for email marketing and ecommerce promotions. Which means it’s the worst time of year to make a mistake with your subject lines. Competition is fierce and online shopping is up.
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.
Opt Intelligence
SEPTEMBER 27, 2020
Holiday shopping seems to start earlier and earlier every year, but the current pandemic promises to make this even more noticeable in 2020. Online shopping will also be bigger than ever, as shoppers fill their carts from the safety of their homes.
Opt Intelligence
AUGUST 25, 2020
Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series.
Opt Intelligence
JULY 27, 2020
The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same.
Opt Intelligence
MAY 26, 2020
Ready to lose the landing page? Your timing has never been better. Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads.
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This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!
Opt Intelligence
MARCH 25, 2020
Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand.
Opt Intelligence
FEBRUARY 19, 2020
Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing.
Opt Intelligence
JANUARY 19, 2020
The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time.
Opt Intelligence
APRIL 19, 2020
How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before.
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
Opt Intelligence
NOVEMBER 20, 2019
The unofficial start to the holiday shopping season is upon us. Black Friday and Cyber Monday are big business for retailers. Is your email list ready? Here are a few tips to ensure efficient email delivery throughout the holidays. Segment Engaged Email Addresses. Put your best foot forward by segmenting your list and targeting your active and engaged email list. It may sound counter-intuitive, but a smaller list can yield bigger results.
Opt Intelligence
SEPTEMBER 26, 2019
You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again. Here are four quick ways to get a winback campaign working for you. Analyze Your Unsubscriber List. How big is your list? How long ago did they unsubscribe?
Opt Intelligence
SEPTEMBER 11, 2019
Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list.
Opt Intelligence
SEPTEMBER 18, 2019
Big or small? Old or new? What does your email list say about you? Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising. Large Email Marketing List. You’re the life of the party and everybody’s best friend! But is the quality of your relationships as deep as you might want? It could be time to deepen your connection with a select few.
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Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.
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