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Back To School: Four Lead Generation Lessons to Learn Now

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The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising.

Meet The adFWD Group, Our New Full-Service Agency

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For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there.

How To: Activate Your Email List Through Opt-In Advertising

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Most marketers understand that Instagram engagement is important. But what about email engagement? Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list.

A Multi-Channel Approach to Opt-In Advertising

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We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. You have trackable proof of consent that complies with all data privacy regulations.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

3 Places Engagement Matters Most

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When it comes to online engagement, more is more. But where customers engage with you matters, too. Engagement is measured slightly differently across platforms, but it typically comes down to some type of interaction with content: an open, a click, a like, a share, a comment or a video viewing.

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How To: Resubscribe and Re-Engage

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A winback campaign is a great way to grow your list with highly qualified users. After all, they signed up once; what’s so different the second time around? But a simple resubscribe is not enough. You need to re-engage these former subscribers, and quickly.

6 Months to CCPA: What You Need To Know

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The California Consumer Privacy Act , or CCPA, is a bill designed to outline protections around consumer data for California residents. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU. At their core, the two share many similarities.

What It Really Takes to Resubscribe Unsubscribed Email Addresses

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Everyone has an unsubscribed email list they wish they could activate. But the very premise of an unsubscribed list is that the users on it no longer wish to be contacted by you. So how do you reach them?

Why You Need To Run a Re-Engagement Campaign Right Away

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A lot of marketers name email list size as a top priority, without thinking through any of the associated KPIs. A large subscriber base is great, but it’s got to be working for you as well. That means engaged users who open, read and click your emails.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Lead Nurturing: The Final Phase of Lead Generation

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There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. Yes, sometimes this includes landing pages, though we don’t recommend them.) All that effort to generate leads. And then what? Those leads need some extra attention to turn into customers.

Make This Summer The Season Of New Subscribers

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Warmer weather is here, and summer is so close you can almost taste it. And you know what? So can your potential customers. Use this fun, sunny season to give your marketing efforts and see your subscribers soar this season.

Are Facebook Lead Ads Still a Viable Option?

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Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads , and many are left wondering if the platform is worth including in any lead generation plan.

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You Need Opt-In Leads To Maintain Data Privacy

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Have you thought about how you safeguard your customer data? What about the marketability of your email list? You should.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

What It Really Means To Generate Leads Without Landing Pages

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When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation.

3 Ways To Use Data to Win Back Customers

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Whether you use a sophisticated CRM or a basic inventory and customer database, you have a lot of data on your customers and their purchase behavior. You also have an unsubscribed list of users, many of whom are probably former customers who you would like to win back. The catch?

3 Quick Ways To Nurture New Leads

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Your lead generation campaign is running at high gear, and you’re subscribing new leads left and right. Great! Now what’s next? You need a plan to nurture new leads. Without a lead nurturing strategy, those new leads are practically worthless.

The Pros and Cons of Lead Generation Landing Pages

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For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Secret to Getting Users to Resubscribe to Your Email List

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When you’re sitting on a growing unsubscribed email list, it can be tempting to want to send just one more email to try to win them back. But this is a bad idea, for a few reasons. It might annoy them, and it could even get you in big trouble for violating their privacy.

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3 Lead Generation Resolutions for the New Year

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A new year brings a fresh start. It’s the perfect time to evaluate marketing plans, lead generation strategy and advertising budgets. A new year gives you a great reason to take a cold, hard look at last year and see what worked, what didn’t, and where you can improve.

The Top 3 Benefits of Opt-In Advertising

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The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media.

3 Reasons Why An Email Marketing Plan Is Your Most Valuable Lead Nurturing Tactic

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Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

A Guaranteed Way To Win Back Customers This Year

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Customers come, and customers go; it’s a natural part of business. But there are many marketing strategies you can employ to ensure that fewer customers opt-out or unsubscribe from your list. And for those that do? You have options to win back customers, even if they have unsubscribed from your list.

4 Key Lead Nurturing Emails You Need To Send

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All too often we hear a lot about lead generation, and not enough about lead nurturing. And while a strong focus on attracting quality leads is a good start, without lead nurturing those leads are almost worthless.

How To Develop A Marketing Strategy For An Unsubscribed Email List

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You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers.

Why Lead Generation Is The Most Important Part Of Your Marketing Strategy

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There are many facets to online marketing: banner ads, search engine optimization, social media marketing, email, and more. But without lead generation, your marketing will never be as effective as it could be.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

3 Last Minute Lead Nurturing Offers For The Holiday Season

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It’s not too late to convert last minute holiday shoppers! Online retail and 2-day shipping has allowed present procrastination to grow every year. Put the ease of ecommerce to work for you by employing one of these lead nurturing offers this holiday season. Free or Upgraded Shipping.

Why Data Privacy Matters At Every Stage of Lead Generation

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As a marketer, data protection is probably top of mind most days. It’s clear that privacy regulations are becoming the norm, and for good reason. But without a standard policy, it can be hard to determine what is required to truly maintain data privacy and when this all needs to happen.

How To Maintain Data Privacy While Building an Efficient Email List

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The reality of GDPR has made data privacy a hot topic these days. California will soon implement similar policies, and it’s likely other states will follow. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads?

Why Data Privacy Matters To Win Back Unsubscribers

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It’s a given to most businesses that they need to protect the data of their customers. But what about potential leads and unsubscribed users? You might not think of this data as “yours” to protect yet, but perhaps you should.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.