Opt Intelligence

SEPTEMBER 29, 2022

If your email list could use a refresh, you’re not alone. Over time, email marketing databases become less engaged and less relevant. Subscribers change interests, potentially outgrowing your product or service. Users become immune to your message and stop clicking. Or perhaps you yourself are stuck in an email rut. Whatever the reason for an underperforming or unattended email list, these four quick fixes will help you get back on track fast.

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Opt Intelligence

AUGUST 30, 2022

Google has (again) pushed the deprecation of third-party cookies. This means that current tracking and data parameters can remain in place. For now. But the cookieless future is coming. And the time to plan for it? Is now. Build Your Email List. Reducing dependencies on Google or third-party cookies is one of the best ways to prepare yourself for a cookieless world.

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Opt Intelligence

JULY 27, 2022

Every email marketer has an unsubscribed list. But not every marketer knows how much you cna do with that list. You can’t email it (yet!) but there are a few marketing opportunities that allow you to make the most of this underutilized asset. Here are three to get you started. Run an Unsubscriber Analysis. The more you know about your unsubscribers, the more you can improve your marketing campaigns.

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Opt Intelligence

JUNE 27, 2022

Summer is the perfect time to turn up the heat on your lead generation efforts. But it might take a slightly different approach than the rest of the year. More people are out of office and on vacation, making cold calls a time-consuming and often fruitless effort. Your best bet? Reach people on the websites you know they like to browse, whether it’s at home, in the office or on vacation.

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Opt Intelligence

MAY 30, 2022

Consumer behavior is not immune to seasonal changes, and your marketing needs to follow suit. Summer means kids home from school, more people on vacation. This can often mean less time spent online. And while that hardly means you should pause your marketing efforts, it does mean you may need to revamp your online marketing strategy a bit. Here are a few tips for a successful summer marketing campaign.

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Opt Intelligence

APRIL 28, 2022

So you grew your email database. What’s next? Congratulations! Your email list is growing. A thriving database is a great asset for just about any type of business. But you have to know how to use it correctly. Without an email activation strategy, that email database is just a long list of characters. That’s why we put together this quickstart guide to email marketing.

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Opt Intelligence

MARCH 29, 2022

Every email marketing manager has dealt with a campaign or two that just didn’t deliver like you planned. Could be that subject line wasn’t as catchy as you thought. Could be a busy day in a lot of inboxes. The bottom line is, lower than expected performance happens occasionally for a number of reasons. And many of them are likely out of your hands.

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Tips Opt-out Opt-in Work Management 82

Opt Intelligence

FEBRUARY 27, 2022

Email marketing isn’t new, but there is a renewed focus on this tried-and-true channel. And for good reason: email marketing puts you in charge of your marketing, without leaving it to the hands of third-party platforms and their changing rules or prices. It is also a consistent way to get in front of users, regardless of which websites or social media platforms are popular that day.

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Opt Intelligence

JANUARY 27, 2022

Email lists: everyone’s got one. But are you using it effectively? The beginning of the year is a great time to revisit your email marketing strategy and determine how best to improve your database. New leads are crucial, but don’t overlook current and past subscribers. We’ve developed a multi-pronged approach to lead generation that will ensure a healthy, cost-efficient and engaged database.

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Opt Intelligence

DECEMBER 19, 2021

What a year it’s been! Pandemic aside, there have been quite a few major moments in marketing. Here are the lessons to take with you into 2022. Own Your Customer List. From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data. Being able to contact your customers independently is crucial to success.

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Planning Opt-in Marketing & Strategy Privacy 82

Opt Intelligence

NOVEMBER 28, 2021

More than 300 billion emails are sent per day. Not all of them are opened, and far fewer are read. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. Get to know these three email marketing mistakes so you can avoid them. Even better? We’ll show you what to do instead. 1.

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Opt Intelligence

OCTOBER 26, 2021

It’s true; the holiday shopping season creeps a little earlier every year. But the 2021 shopping season has good reason: supply chain issues and shipping delays have shoppers panic buying pre-Halloween this year. Holiday travel is up, and with it, gift-buying, too. Online shopping continues to skyrocket, even without a pandemic. Add it all up and 2021 holiday prep is here!

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Opt Intelligence

SEPTEMBER 28, 2021

The days of third party data are numbered. Cookies and pixel tracking will look a lot different by 2023. And while this might sound like a long way off, it’s closer than you think. But it’s also plenty of time to prepare by ramping up your first party data efforts. One of the best ways to do this? Grow your email marketing database. First, a quick explanation of terms: first party data is information you collect directly from your customers.

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Opt Intelligence

AUGUST 23, 2021

One of the biggest challenges email marketers face is disengagement. Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. This could be costing you money, and is definitely costing you in quality score and good standing with your Email Service Provider. A re-engagement campaign is a tempting, but risky, option.

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Opt Intelligence

JULY 20, 2021

Email marketing is a fantastically powerful tool. But it’s also a lot to manage. You need to get the right message to the right people at the right time. And you don’t know what other emails or outside factors you’re competing with. That’s why email marketing metrics and goals are so important. Here, we break down the top two email marketing goals to set yourself up for success.

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Opt Intelligence

JUNE 29, 2021

It’s true, just about everyone is on Facebook. (Especially if you include Instagram.) The social media giant had more than 2.7 billion monthly active users in 2020, and a wealth of knowledge to go with it. Particularly during the pandemic, users spent hours scrolling, watching and chatting on the app. This gives Facebook insight into what people like, and what they are likely to respond to next.

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Opt Intelligence

MAY 26, 2021

Spring cleaning isn’t just for closets. Your email list could probably use a purge, too. If your email opens are down, we recommend taking a hard look at your email marketing database and removing or re-engaging subscribers. Read on for the how and why of spring cleaning your email list. Why You Need to Clean Your Email List. How old is the oldest email address in your email database?

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Opt Intelligence

APRIL 25, 2021

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. It can be hard to know which ones really matter, and how you stack up. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Open Rate. Just like it sounds, this is the number of people who opened your email.

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Email Campaigns Campaigns Open Rate Click Rate 62

Opt Intelligence

MARCH 29, 2021

Wondering how to grow your business? Struggling to boost online sales or bring walk-in traffic back? The secret could be as simple as your email list. An email database is only good as the active subscribers on it. Over time, for any number of reasons, some users stop opening or clicking on your emails. This lowers your engagement and diminishes the quality of your list, effectively limiting its size and further minimizing its reach.

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Opt Intelligence

FEBRUARY 28, 2021

Facebook (and Instagram) are great for generating mass reach and awareness. But you can’t just set up an ad and hope for the best. We’ve outlined a few steps to take first to ensure efficient Facebook campaigns that can help grow your database and build up your pool of qualified leads. 1. Segment Your List. You’ve got a customer list, and that customer list is likely on Facebook, too.

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Paid Search Agency Facebook Ads Co-Registration 70

Opt Intelligence

JANUARY 26, 2021

Cold weather calls for warm leads. And with people stuck inside, on their phones, social media sites are where to start. Whether you’ve got a list of leads you need to retarget outside of the inbox or you’re in search of brand new leads, social ads offer cost-effective targeting and wide reach. Take note of these tips to warm up your leads this winter.

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Opt Intelligence

DECEMBER 21, 2020

The end of the year is a great time to take inventory and get set for the new year ahead. Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. But did you know your email list could use a cleaning, too? Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance. .

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Opt Intelligence

NOVEMBER 23, 2020

Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces. The good news? You can use this increased online activity to your advantage through co-registration.

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Opt Intelligence

OCTOBER 25, 2020

The holiday shopping excitement may have started early this year , but we’re still in spooky season. It’s also prime time for email marketing and ecommerce promotions. Which means it’s the worst time of year to make a mistake with your subject lines. Competition is fierce and online shopping is up. Don’t fall victim to these common subject line mistakes, or your email campaign could turn into a horror show.

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Opt Intelligence

SEPTEMBER 27, 2020

Holiday shopping seems to start earlier and earlier every year, but the current pandemic promises to make this even more noticeable in 2020. Online shopping will also be bigger than ever, as shoppers fill their carts from the safety of their homes. Is your email database ready for the influx of online shopping? Grow your email list with high-quality, low-cost leads now, before the jingle bells start ringing.

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Opt Intelligence

AUGUST 25, 2020

Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series. It sounds complicated, but if you’re consistently growing your email list, the process is repeated as you fill your funnel with new leads.

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Opt Intelligence

JULY 27, 2020

The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same. CCPA applies to companies that do business in California, including online business.

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Opt Intelligence

JUNE 29, 2020

There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email. This also means more opportunity for you, as well as more competition.

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Opt Intelligence

MAY 26, 2020

Ready to lose the landing page? Your timing has never been better. Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads. No landing page required. So whether you need brand new leads, or you want to maximize your unsubscriber list, we can help you generate leads without landing pages quickly and easily. .

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Landing Pages Co-Registration Sales Qualified Leads Generation 52

Opt Intelligence

APRIL 19, 2020

How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before.

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Cost per Lead Cost Opt-in Leads 40

Opt Intelligence

MARCH 25, 2020

Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand. As we as a culture increasingly shift to online interaction, email lists are becoming more valuable than ever.

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Opt Intelligence

FEBRUARY 19, 2020

Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing. Read on for a few ways to make the most of this extra day. Increase Your Lead Generation Offer.

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Opt Intelligence

JANUARY 19, 2020

The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time. Here are a few things to keep in mind as you evolve your lead generation strategy and resolve to generate more leads with more efficiency and better tracking than ever before.

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Opt Intelligence

DECEMBER 16, 2019

The California Consumer Privacy Act, or CCPA, goes into effect on January 1, 2020. And while there will be a “grace period” for enforcement, you want to ensure that you fully understand the regulation and are working towards compliance before that date. This is the first regulation of its kind in the United States, but it has a lot in common with the a 2018 data privacy regulation overseas, called GDPR.

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Opt Intelligence

NOVEMBER 20, 2019

The unofficial start to the holiday shopping season is upon us. Black Friday and Cyber Monday are big business for retailers. Is your email list ready? Here are a few tips to ensure efficient email delivery throughout the holidays. Segment Engaged Email Addresses. Put your best foot forward by segmenting your list and targeting your active and engaged email list.

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Opt Intelligence

SEPTEMBER 26, 2019

You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again. Here are four quick ways to get a winback campaign working for you.

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Opt Intelligence

SEPTEMBER 18, 2019

Big or small? Old or new? What does your email list say about you? Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising. Large Email Marketing List. You’re the life of the party and everybody’s best friend! But is the quality of your relationships as deep as you might want? It could be time to deepen your connection with a select few.

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