Opt Intelligence

New Year, New Lead Generation Resolutions

Opt Intelligence

The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time.

How To: Get Your Email List Ready For The Holiday Season

Opt Intelligence

The unofficial start to the holiday shopping season is upon us. Black Friday and Cyber Monday are big business for retailers. Is your email list ready? Here are a few tips to ensure efficient email delivery throughout the holidays. Segment Engaged Email Addresses.

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Meet The adFWD Group, Our New Full-Service Agency

Opt Intelligence

For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there.

A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. You have trackable proof of consent that complies with all data privacy regulations.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Ways To Full-Funnel Lead Nurturing

Opt Intelligence

The classic approach to lead nurturing focuses almost exclusively on email campaigns to new subscribers. But this single tactic, narrow scope can ignore potentially lucrative segments of your list. Yes, it’s best to convert a lead to a customer as soon as possible.

Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality?

4 Factors That Impact Email List Quality

Opt Intelligence

When it comes to email, far too many marketers focus on email list size, prioritizing quantity of email addresses over list quality. While larger lists give you more flexibility, there are drawbacks as well. So, what should you look for in a quality email list?

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What It Really Takes to Resubscribe Unsubscribed Email Addresses

Opt Intelligence

Everyone has an unsubscribed email list they wish they could activate. But the very premise of an unsubscribed list is that the users on it no longer wish to be contacted by you. So how do you reach them?

How To Ensure You’re Retargeting The Right Unsubscribers

Opt Intelligence

Everyone has a list of unsubscribed email addresses. And to most, it’s a useless list that doesn’t provide much value. While it’s true you can’t email that list, there is a lot you can do with data analysis and advertising outside of email.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 Fast Ways to Make a Winback Campaign Work For You

Opt Intelligence

You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again.

How To: Resubscribe and Re-Engage

Opt Intelligence

A winback campaign is a great way to grow your list with highly qualified users. After all, they signed up once; what’s so different the second time around? But a simple resubscribe is not enough. You need to re-engage these former subscribers, and quickly.

How To: Activate Your Email List Through Opt-In Advertising

Opt Intelligence

Most marketers understand that Instagram engagement is important. But what about email engagement? Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list.

Lead Nurturing: The Final Phase of Lead Generation

Opt Intelligence

There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. Yes, sometimes this includes landing pages, though we don’t recommend them.) All that effort to generate leads. And then what? Those leads need some extra attention to turn into customers.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

3 Places Engagement Matters Most

Opt Intelligence

When it comes to online engagement, more is more. But where customers engage with you matters, too. Engagement is measured slightly differently across platforms, but it typically comes down to some type of interaction with content: an open, a click, a like, a share, a comment or a video viewing.

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Why You Need To Run a Re-Engagement Campaign Right Away

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A lot of marketers name email list size as a top priority, without thinking through any of the associated KPIs. A large subscriber base is great, but it’s got to be working for you as well. That means engaged users who open, read and click your emails.

6 Months to CCPA: What You Need To Know

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The California Consumer Privacy Act , or CCPA, is a bill designed to outline protections around consumer data for California residents. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU. At their core, the two share many similarities.

Make This Summer The Season Of New Subscribers

Opt Intelligence

Warmer weather is here, and summer is so close you can almost taste it. And you know what? So can your potential customers. Use this fun, sunny season to give your marketing efforts and see your subscribers soar this season.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Are Facebook Lead Ads Still a Viable Option?

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Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads , and many are left wondering if the platform is worth including in any lead generation plan.

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3 Ways To Use Data to Win Back Customers

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Whether you use a sophisticated CRM or a basic inventory and customer database, you have a lot of data on your customers and their purchase behavior. You also have an unsubscribed list of users, many of whom are probably former customers who you would like to win back. The catch?

You Need Opt-In Leads To Maintain Data Privacy

Opt Intelligence

Have you thought about how you safeguard your customer data? What about the marketability of your email list? You should.

3 Reasons Why An Email Marketing Plan Is Your Most Valuable Lead Nurturing Tactic

Opt Intelligence

Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

What It Really Means To Generate Leads Without Landing Pages

Opt Intelligence

When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation.

3 Lead Generation Resolutions for the New Year

Opt Intelligence

A new year brings a fresh start. It’s the perfect time to evaluate marketing plans, lead generation strategy and advertising budgets. A new year gives you a great reason to take a cold, hard look at last year and see what worked, what didn’t, and where you can improve.

3 Quick Ways To Nurture New Leads

Opt Intelligence

Your lead generation campaign is running at high gear, and you’re subscribing new leads left and right. Great! Now what’s next? You need a plan to nurture new leads. Without a lead nurturing strategy, those new leads are practically worthless.

The Pros and Cons of Lead Generation Landing Pages

Opt Intelligence

For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website.

A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

How To Develop A Marketing Strategy For An Unsubscribed Email List

Opt Intelligence

You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers.

4 Key Lead Nurturing Emails You Need To Send

Opt Intelligence

All too often we hear a lot about lead generation, and not enough about lead nurturing. And while a strong focus on attracting quality leads is a good start, without lead nurturing those leads are almost worthless.

The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media.

A Guaranteed Way To Win Back Customers This Year

Opt Intelligence

Customers come, and customers go; it’s a natural part of business. But there are many marketing strategies you can employ to ensure that fewer customers opt-out or unsubscribe from your list. And for those that do? You have options to win back customers, even if they have unsubscribed from your list.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Secret to Getting Users to Resubscribe to Your Email List

Opt Intelligence

When you’re sitting on a growing unsubscribed email list, it can be tempting to want to send just one more email to try to win them back. But this is a bad idea, for a few reasons. It might annoy them, and it could even get you in big trouble for violating their privacy.

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