Opt Intelligence

Three Reasons to Run Facebook Lead Ads

Opt Intelligence

Lead generation is an important part of any marketing strategy. But there are many different ways to run campaigns. One of the easiest, and often overlooked, is Facebook. Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products.

Four Ways To Upgrade Your Email List

Opt Intelligence

If your email list could use a refresh, you’re not alone. Over time, email marketing databases become less engaged and less relevant. Subscribers change interests, potentially outgrowing your product or service. Users become immune to your message and stop clicking.

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The Race to a Cookieless Future

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Google has (again) pushed the deprecation of third-party cookies. This means that current tracking and data parameters can remain in place. For now. But the cookieless future is coming. And the time to plan for it? Is now. Build Your Email List.

3 Ways to Use Your Unsubscribed Email List

Opt Intelligence

Every email marketer has an unsubscribed list. But not every marketer knows how much you cna do with that list. You can’t email it (yet!) but there are a few marketing opportunities that allow you to make the most of this underutilized asset. Here are three to get you started.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Beat The Summer Heat, No Cold Calls Required

Opt Intelligence

Summer is the perfect time to turn up the heat on your lead generation efforts. But it might take a slightly different approach than the rest of the year. More people are out of office and on vacation, making cold calls a time-consuming and often fruitless effort. Your best bet?

Try This Tip To Boost Low Email Engagement Today

Opt Intelligence

Every email marketing manager has dealt with a campaign or two that just didn’t deliver like you planned. Could be that subject line wasn’t as catchy as you thought. Could be a busy day in a lot of inboxes.

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Summer Seasonal Marketing Strategies

Opt Intelligence

Consumer behavior is not immune to seasonal changes, and your marketing needs to follow suit. Summer means kids home from school, more people on vacation. This can often mean less time spent online.

When Is It Time To Winback Email Subscribers?

Opt Intelligence

One of the biggest challenges email marketers face is disengagement. Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click.

2 Email Marketing Goals To Set For Yourself

Opt Intelligence

Email marketing is a fantastically powerful tool. But it’s also a lot to manage. You need to get the right message to the right people at the right time. And you don’t know what other emails or outside factors you’re competing with. That’s why email marketing metrics and goals are so important.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

A Quickstart Guide To Email Marketing

Opt Intelligence

So you grew your email database. What’s next? Congratulations! Your email list is growing. A thriving database is a great asset for just about any type of business. But you have to know how to use it correctly.

Top Marketing Takeaways From 2021

Opt Intelligence

What a year it’s been! Pandemic aside, there have been quite a few major moments in marketing. Here are the lessons to take with you into 2022. Own Your Customer List. From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data.

New Year, New Email List: 3 Quick Tips to Grow Your List Today

Opt Intelligence

Email lists: everyone’s got one. But are you using it effectively? The beginning of the year is a great time to revisit your email marketing strategy and determine how best to improve your database. New leads are crucial, but don’t overlook current and past subscribers.

3 Email Marketing Mistakes to Avoid (And What To do Instead)

Opt Intelligence

More than 300 billion emails are sent per day. Not all of them are opened, and far fewer are read. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

Build Your First Party Data NOW To Prepare for a Cookieless Future

Opt Intelligence

The days of third party data are numbered. Cookies and pixel tracking will look a lot different by 2023. And while this might sound like a long way off, it’s closer than you think. But it’s also plenty of time to prepare by ramping up your first party data efforts. One of the best ways to do this?

Are Facebook Ads Right For You? Three Questions To Ask Before You Buy

Opt Intelligence

It’s true, just about everyone is on Facebook. Especially if you include Instagram.) The social media giant had more than 2.7 billion monthly active users in 2020, and a wealth of knowledge to go with it. Particularly during the pandemic, users spent hours scrolling, watching and chatting on the app.

3 Steps to Get Set for the 2021 Holiday Shopping Season

Opt Intelligence

It’s true; the holiday shopping season creeps a little earlier every year. But the 2021 shopping season has good reason: supply chain issues and shipping delays have shoppers panic buying pre-Halloween this year. Holiday travel is up, and with it, gift-buying, too.

Jumpstart Your Business By Growing Your Email List

Opt Intelligence

Wondering how to grow your business? Struggling to boost online sales or bring walk-in traffic back? The secret could be as simple as your email list. An email database is only good as the active subscribers on it.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Why You Need to Increase Your Lead Generation Efforts Now

Opt Intelligence

There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email.

4 Things You Need to Do Before Running Facebook Ads

Opt Intelligence

Facebook (and Instagram) are great for generating mass reach and awareness. But you can’t just set up an ad and hope for the best. We’ve outlined a few steps to take first to ensure efficient Facebook campaigns that can help grow your database and build up your pool of qualified leads.

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How To Tell If It’s Time to Spring Clean Your Email Database

Opt Intelligence

Spring cleaning isn’t just for closets. Your email list could probably use a purge, too. If your email opens are down, we recommend taking a hard look at your email marketing database and removing or re-engaging subscribers. Read on for the how and why of spring cleaning your email list.

The 5 Most Important KPIs For Your Email Campaign

Opt Intelligence

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. It can be hard to know which ones really matter, and how you stack up. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Open Rate.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Warm Up Your Cold Leads With Strategic Social Ads

Opt Intelligence

Cold weather calls for warm leads. And with people stuck inside, on their phones, social media sites are where to start.

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How To: Start the New Year with a Clean Email List

Opt Intelligence

The end of the year is a great time to take inventory and get set for the new year ahead. Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. But did you know your email list could use a cleaning, too?

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How To Use Online Holiday Shopping to Grow Your Email List

Opt Intelligence

Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces.

6 Spooky Subject Line Mistakes to Avoid This Halloween

Opt Intelligence

The holiday shopping excitement may have started early this year , but we’re still in spooky season. It’s also prime time for email marketing and ecommerce promotions. Which means it’s the worst time of year to make a mistake with your subject lines. Competition is fierce and online shopping is up.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Get Your Email List Ready for The Holiday Shopping Season

Opt Intelligence

Holiday shopping seems to start earlier and earlier every year, but the current pandemic promises to make this even more noticeable in 2020. Online shopping will also be bigger than ever, as shoppers fill their carts from the safety of their homes.

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Three Quick Ways to Improve Your Lead Nurturing

Opt Intelligence

Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series.

Three Quick Ways to Improve CCPA Compliance

Opt Intelligence

The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same.

Two Foolproof Ways to Generate Leads Without Landing Pages

Opt Intelligence

Ready to lose the landing page? Your timing has never been better. Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

3 Ways To Make Your Email List Work Harder For You

Opt Intelligence

Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand.

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How To Use Leap Year to Generate More Leads

Opt Intelligence

Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing.

New Year, New Lead Generation Resolutions

Opt Intelligence

The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time.

The Easiest Way To Reduce Cost Per Lead

Opt Intelligence

How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!