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Opt Intelligence
OCTOBER 30, 2022
Lead generation is an important part of any marketing strategy. But there are many different ways to run campaigns. One of the easiest, and often overlooked, is Facebook. Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products.
Opt Intelligence
SEPTEMBER 29, 2022
If your email list could use a refresh, you’re not alone. Over time, email marketing databases become less engaged and less relevant. Subscribers change interests, potentially outgrowing your product or service. Users become immune to your message and stop clicking.
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Opt Intelligence
AUGUST 30, 2022
Google has (again) pushed the deprecation of third-party cookies. This means that current tracking and data parameters can remain in place. For now. But the cookieless future is coming. And the time to plan for it? Is now. Build Your Email List.
Opt Intelligence
JULY 27, 2022
Every email marketer has an unsubscribed list. But not every marketer knows how much you cna do with that list. You can’t email it (yet!) but there are a few marketing opportunities that allow you to make the most of this underutilized asset. Here are three to get you started.
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.
Opt Intelligence
JUNE 27, 2022
Summer is the perfect time to turn up the heat on your lead generation efforts. But it might take a slightly different approach than the rest of the year. More people are out of office and on vacation, making cold calls a time-consuming and often fruitless effort. Your best bet?
Opt Intelligence
MARCH 29, 2022
Every email marketing manager has dealt with a campaign or two that just didn’t deliver like you planned. Could be that subject line wasn’t as catchy as you thought. Could be a busy day in a lot of inboxes.
Opt Intelligence
MAY 30, 2022
Consumer behavior is not immune to seasonal changes, and your marketing needs to follow suit. Summer means kids home from school, more people on vacation. This can often mean less time spent online.
Opt Intelligence
AUGUST 23, 2021
One of the biggest challenges email marketers face is disengagement. Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click.
Opt Intelligence
JULY 20, 2021
Email marketing is a fantastically powerful tool. But it’s also a lot to manage. You need to get the right message to the right people at the right time. And you don’t know what other emails or outside factors you’re competing with. That’s why email marketing metrics and goals are so important.
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Opt Intelligence
APRIL 28, 2022
So you grew your email database. What’s next? Congratulations! Your email list is growing. A thriving database is a great asset for just about any type of business. But you have to know how to use it correctly.
Opt Intelligence
DECEMBER 19, 2021
What a year it’s been! Pandemic aside, there have been quite a few major moments in marketing. Here are the lessons to take with you into 2022. Own Your Customer List. From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data.
Opt Intelligence
JANUARY 27, 2022
Email lists: everyone’s got one. But are you using it effectively? The beginning of the year is a great time to revisit your email marketing strategy and determine how best to improve your database. New leads are crucial, but don’t overlook current and past subscribers.
Opt Intelligence
NOVEMBER 28, 2021
More than 300 billion emails are sent per day. Not all of them are opened, and far fewer are read. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates.
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When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!
Opt Intelligence
SEPTEMBER 28, 2021
The days of third party data are numbered. Cookies and pixel tracking will look a lot different by 2023. And while this might sound like a long way off, it’s closer than you think. But it’s also plenty of time to prepare by ramping up your first party data efforts. One of the best ways to do this?
Opt Intelligence
JUNE 29, 2021
It’s true, just about everyone is on Facebook. Especially if you include Instagram.) The social media giant had more than 2.7 billion monthly active users in 2020, and a wealth of knowledge to go with it. Particularly during the pandemic, users spent hours scrolling, watching and chatting on the app.
Opt Intelligence
OCTOBER 26, 2021
It’s true; the holiday shopping season creeps a little earlier every year. But the 2021 shopping season has good reason: supply chain issues and shipping delays have shoppers panic buying pre-Halloween this year. Holiday travel is up, and with it, gift-buying, too.
Opt Intelligence
MARCH 29, 2021
Wondering how to grow your business? Struggling to boost online sales or bring walk-in traffic back? The secret could be as simple as your email list. An email database is only good as the active subscribers on it.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Opt Intelligence
JUNE 29, 2020
There’s no denying that we are in unprecedented times, and increasingly reliant on digital means of communication. From everyday errands to milestone celebrations, nearly every facet of life is being lived online. Which means more time spent browsing, shopping and checking email.
Opt Intelligence
FEBRUARY 28, 2021
Facebook (and Instagram) are great for generating mass reach and awareness. But you can’t just set up an ad and hope for the best. We’ve outlined a few steps to take first to ensure efficient Facebook campaigns that can help grow your database and build up your pool of qualified leads.
Opt Intelligence
MAY 26, 2021
Spring cleaning isn’t just for closets. Your email list could probably use a purge, too. If your email opens are down, we recommend taking a hard look at your email marketing database and removing or re-engaging subscribers. Read on for the how and why of spring cleaning your email list.
Opt Intelligence
APRIL 25, 2021
There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. It can be hard to know which ones really matter, and how you stack up. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Open Rate.
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Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.
Opt Intelligence
JANUARY 26, 2021
Cold weather calls for warm leads. And with people stuck inside, on their phones, social media sites are where to start.
Opt Intelligence
DECEMBER 21, 2020
The end of the year is a great time to take inventory and get set for the new year ahead. Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. But did you know your email list could use a cleaning, too?
Opt Intelligence
NOVEMBER 23, 2020
Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces.
Opt Intelligence
OCTOBER 25, 2020
The holiday shopping excitement may have started early this year , but we’re still in spooky season. It’s also prime time for email marketing and ecommerce promotions. Which means it’s the worst time of year to make a mistake with your subject lines. Competition is fierce and online shopping is up.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
Opt Intelligence
SEPTEMBER 27, 2020
Holiday shopping seems to start earlier and earlier every year, but the current pandemic promises to make this even more noticeable in 2020. Online shopping will also be bigger than ever, as shoppers fill their carts from the safety of their homes.
Opt Intelligence
AUGUST 25, 2020
Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series.
Opt Intelligence
JULY 27, 2020
The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same.
Opt Intelligence
MAY 26, 2020
Ready to lose the landing page? Your timing has never been better. Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads.
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Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!
Opt Intelligence
MARCH 25, 2020
Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand.
Opt Intelligence
FEBRUARY 19, 2020
Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing.
Opt Intelligence
JANUARY 19, 2020
The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time.
Opt Intelligence
APRIL 19, 2020
How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before.
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!
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