2010

NuSpark

Trending Sources

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales.

Google Pay-Per-Click Options; Enhancing Your Campaigns

NuSpark

Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay. Google has increased the importance of the top three positions recently with the advent of Google Instant, and the reorganization of how Google Places works.

Click 31

An Introduction to Lead Scoring

NuSpark

Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people.

Using Customer Stories to Nurture Leads

NuSpark

Are you still using one-size-fits-all case studies in your marketing? You might be causing your sales efforts more harm than good. Here are some secrets that will help you write better case studies for lead nurturing and content marketing. A few years ago, the CEO of the company asked me to manage our sales references. Our prospects often asked our sales representatives if they could speak to a few of our … [ visit site to read more ].

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Getting Ready for Marketing Automation

NuSpark

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition. By implementing marketing … [ visit site to read more ]. Related posts. No related posts.

ROI 17

Matching Content to Buyer Personas

NuSpark

How to match content to buyer personas. B2B marketers, how do you make content truly useful to customers? Let me answer that with a question: do you know your customers’ needs, desires and behaviors extremely well? So well, that you know what compels them? Don’t be quick to answer “yes”. You should know customers so intimately, you could write their story. What’s a persona? Marketers and agencies have used the … [ visit site to read more ].

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.

Are Your White Papers Accomplishing Your Lead Generating Goals?

NuSpark

Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. A better question to ask might be, “Am I using white papers correctly?” Sadly, often the answer is “No.”.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Your Marketing Objectives for 2011; Items To Consider

NuSpark

With 2011 among us, it’s always a good time to reflect on the past and think about the future; especially from a marketing perspective. What are your company’s short-term and long-term goals? How are you contributing? What can you do better?

Optimizing Google AdWords- Part 1

NuSpark

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take advantage of.

Social Media Lead Generation for B2B; My View

NuSpark

Social Media. It exists. It’s here to stay. It’s constantly evolving. It’s for branding, it’s for customer service, and it’s for lead generation. I won’t repeat what so many articles and blog posts discuss; Go ahead and Google the following: “social media ROI,” “social media B2B,” or “social media tactics”—and have fun reading and learning. One of my goals as a lead management firm is to consider social media as a strategy and its tactics for lead generation.

Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics

NuSpark

For most companies, the challenge of measuring online and offline media can be a daunting task. Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another?

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

A Personal Plea for Building Relationships

NuSpark

I thought I’d take a fresh approach to my blog this week, and discuss what I’m really about: building relationships by caring about results. Three things happened this week that lead me to write about this topic: 1. I started researching a topic and came across what I usually find: myriads of articles and blog posts on “how-to,&# “Top 7 reasons,&# “14 ways to,&# “The ultimate guide,&# “the essential guide.&# They all started to look alike.

Does Your Company Focus on Lead Generation or Lead Management?

NuSpark

Where Are Your Leads Going? It’s a little troubling that so many companies don’t have an optimal lead management process, and thus are losing quality sales-ready leads to their competition. Consider the following statistics: 80% of companies have not aligned sales and marketing; leads are lost through the funnel; they are not followed-up. 10-25% of leads are sales-ready; 10-25% of leads are not; that means 50-80% of leads are wasted if … [ visit site to read more ].

Facebook Can Work for B2B

NuSpark

How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B-2-C marketing in the platform, that’s understandable. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting.

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

Paul’s Short Post #2- Follow Tweets on RSS Reader

NuSpark

Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a hashtag, i.e. #b2b, Then at the bottom right of your Twitter home page is the RSS icon. Click it and you’ll be able to read category tweets on your reader.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively.

CTR 4

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

60 Articles on B2B Marketing Analytics!

NuSpark

Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to … [ visit site to read more ].

Live Webinar: Turning Leads into Quality Sales by Aligning Sales and Marketing-10/27 1p ET

NuSpark

Live Webinar: Turning Leads into Quality Sales by Aligning Sales and Marketing-10/27. Sales people are rewarded when they receive high quality sales-ready leads from their company’s marketing efforts. Marketing people are rewarded when they can adjust their marketing plans to optimize their lead generation efforts to reach those most likely to buy.

Google Instant—Affects on Search Marketing

NuSpark

There’s already been a myriad of articles, analysis, and opinion on how Google Instant may affect SEO, pay-per-click, and overall search behavior. I can imagine how many bloggers spent the night playing with Google Instant and writing about the experience to be the first one to offer an opinion. I thought I’d wait a few days.

Social Media: Developing a Plan and a Strategy

NuSpark

social media firm or consultant should be considered if your company lacks the expertise, effort, and resources to manage these channels correctly. . . We work with a number of companies that are considering exploring social media, or ones that have made the plunge but are unsure of how to navigate the waters.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Digg test

NuSpark

… [ visit site to read more ]. Related posts. No related posts.

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it? Do you have a marketing plan for it? I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages.

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it? Do you have a marketing plan for it? I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

Optimizing Google AdWords- Part 1

NuSpark

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take [.].

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

Paul’s Short Post #2- Follow Tweets on RSS Reader

NuSpark

Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a [.].

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.