KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving str

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

AUGUST 2, 2022

As more marketers look to improve upon their content marketing strategies, new research indicates that data and analytics are playing a critical role in how they assess their existing return-on-investment (ROI). Parse.ly recently published the “Content Matters: Martech Trends 2022 Report,” and statistics suggested the majority of companies (65%) that use content marketing as a part of their strategy are turning to analytics and business intelligence technology to determine its ROI.

ROI 252

ROI Analytics Content Marketing Marketing Automation Services 252

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. HipB2B recently partnered with Ascend2 to publish “The State of Demand Generation” report, and statistics indicated that only 25% of B2B marketers are currently leveraging omnichannel marketing tactics, and just 11% have an official omnichannel strategy in place that is measurable across all channels.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

MARCH 9, 2022

As more marketers turn to content to achieve key initiatives, new research indicates that they are still only putting a few members of their team in charge of creating assets. Parse.ly recently published its “Content Matters Report 2022,” and statistics indicated that over the past year, most marketers (66%) have created more content. In addition, 48% still want “a bit more” than they have today.

Content 260

Content Statistics Marketing & Strategy Traffic 260

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

DECEMBER 22, 2021

As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area. DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy. However, most marketers (46%) say that their top challenge remains tackling personalization at scale toward target accounts.

Account Based Marketing 235

Account Based Marketing ABM Marketing Report Marketing & Strategy 235

KoMarketing Associates

DECEMBER 21, 2021

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. This is followed by paid search/ads , organic search , and social media.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. Cordial published its “Cross-Channel Marketing Study,” and statistics indicated that over the last year, most marketers (61%) have grown their email subscription list. About 31% said that their list grew by up to 25%, while 22% claimed that it expanded by between 25-50%.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. Oktopost recently published “The 2021 State of B2B Social Media Marketing” report, and statistics showed that social media (82%) has been the top growing marketing channel of the year.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activit

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

AUGUST 19, 2021

As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought. Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4% of total revenue in 2021. This is a decrease from the 11% recorded in 2020.

Marketing Budget 295

Marketing Budget Budget Programs Gartner CMO 295

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, new research suggests that many are under utilizing social media. Sprout Social recently published its “Sprout Social Index XVII: Accelerate” report, and statistics showed that 47% of marketers say social data is viewed as a resource that influences strategy for multiple teams.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

JULY 14, 2021

Investing in marketing technology, also known as martech, has not always been a top priority for companies. However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

JULY 13, 2021

Retargeting gives marketers the chance to reconnect with customers and prospects while boosting their revenue. However, many are still struggling to reap the benefits. SharpSpring recently published its “Outlook on Retargeting” report, and statistics showed that just 36% of marketers consider themselves to be “very successful” at achieving the goals of their retargeting strategy, suggesting there is room for improvement.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. SageFrog recently published its “2021 B2B Marketing Mix Report,” and statistics showed that among the most used social media channels, LinkedIn leads the way with 86% of respondents citing this outlet as a part of their social media strategy.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. Airtable recently published its “Marketing Trends Report,” and statistics showed that marketers believe between 20% and 49% of data is duplicated in multiple places, such as spreadsheets, docs and apps.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

APRIL 28, 2021

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals. HootSuite recently published its “Social Trends 2021” report, and statistics showed that the overwhelming majority of marketers (61%) intend to increase their investment in Instagram for the remainder of the year.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. SocialInsider recently published the “2021 Social Media Industry Benchmarks” report, and statistics showed that companies are yielding an average engagement rate of just 0.07% on Twitter as of 2020.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

MARCH 30, 2021

As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization. Merkle recently published “The State of Digital Transformation” report, and statistics indicated that the majority of marketers (80%) believe their customers care about personalization “a great deal.

Personalization 296

Personalization Enterprise Management Digital Transformation Custom Publishing 296

KoMarketing Associates

FEBRUARY 16, 2021

Not all marketers have been focused on location-based marketing (LBM) as a part of their overall strategies. However, new research suggests that doing so may help them achieve some of their key objectives. The LBMA recently published its “Global Location Trends Report,” and data suggested that there are several benefits associated with LBM. Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Should that really be a priority in 2021? Can’t you just do some advertising and publish some automated organic posts? No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it , too – more than the 33% of B2B marketers who use LinkedIn.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

JANUARY 6, 2021

Despite the fact that more marketers are focused on enhancing the customer experience (CX), new research suggests that their organizations do not have personnel dedicated to achieving this primary objective. London Research and BlueVenn recently conducted the “Omnichannel Marketing Excellence Report,” and statistics found that just 17% of marketers say they have a fully customer-first approach with a dedicated team and formal responsibility for CX at the executive level.

Enterprise Management 294

Enterprise Management Work Management Custom Publishing Statistics 294

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Ascend2 recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that some of the top benefits of having a revenue attribution strategy include being able to make better decisions (59%), marketing and sales alignment (43%) and increased campaign effectiveness (37%).

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. 96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. As a result, the power changed hands from the sellers to the buyers. No longer was the ball in the B2B marketers’ court – prospects became the ones with the serve.

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

KoMarketing Associates

OCTOBER 27, 2020

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19. DemandGen recently published the “B2B Buyer Behavior Study,” and statistics suggest that the majority of B2B buyers (47%) have had to delay potential purchases due to budget freezes.

Purchase 166

Purchase B2B Gartner CMO 166

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. ( TOPO ).

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

AUGUST 4, 2020

As the impact of the COVID-19 pandemic continues to be felt, new research suggests that B2B marketers in the exhibition space have needed to make numerous adjustments to their strategies. The Center for Exhibition Industry Research (CEIR) recently released the results of a survey detailing how COVID-19 is impacting B2B exhibition marketers. Statistics showed that as of April, 62% of marketers have been forced to cancel at least one B2B exhibition, and this percentage jumped to 73% in June. 41% o

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

KoMarketing Associates

JULY 23, 2020

Although B2B marketers are excelling in terms of providing an optimal customer experience, new research shows that there is still room for improvement in regards to the content they are delivering and personalization efforts. ON24 recently published its report, “Experiences Everywhere: What Top-Performing B2B Marketers Do Differently,” and statistics showed that most B2B marketers (44%) believe their company is “excellent” in terms of providing a unique customer experience.

Marketing Report 156

Marketing Report B2B Marketing Personalization B2B 156

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In this post, we’re going to take tips around targeting on LinkedIn a step further, exploring a few key options LinkedIn has to offer, and why this matters for B2B marketers.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373