KoMarketing Associates

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives.

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

People don’t always tell you what they’re thinking. In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires.

Trending Sources

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Neck-tightening tension separates things we intend to do from the things we actually do.

How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]

KoMarketing Associates

When Accenture published its “Content: The H2O of Marketing” report in February 2016, its statistics showed that the majority of marketers have more digital content at their fingertips than they did two years ago.

B2B 142

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news.

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing.

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly.

Tips 106

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these communications, I may consider them if I’ve had either exceptional or horrible experiences.

SEO 141

What Is Content Marketing Development?

KoMarketing Associates

It’s that time of year again. No, I don’t mean enduring your extended family for a full two weeks or being attacked by a squirrel leaping from your Christmas tree or letting your cousin Eddie crash in his RV in your driveway. I mean gearing up for the year ahead.

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts.

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Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search!

9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness.

B2B 142

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally.

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus.

Design 133

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile.

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially.

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact.

Announcing The 2015 B2B Web Usability Report

KoMarketing Associates

Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to know what buyers actually want from a vendor website.

B2B 153

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform.

B2B 148

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Hopefully your organization is well ahead of performance benchmarks this year.

5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process.

B2B 129

5 Things I Learned About Digital Marketing in 2015

KoMarketing Associates

Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong.

Media 119

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience.

B2B 109

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting.

B2B 148

14 Visualizations Mapping The B2B Buyer Journey

KoMarketing Associates

When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Does That “Affordable SEO Package” Make Sense For Your Business?

KoMarketing Associates

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. They were redesigning their website.

SEO 131

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. With the winter officially over and the snow finally starting to clear, we can now focus on the brighter things in life – spring.

5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

“Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. I recently read this quote from Kurt Uhlir, and couldn’t agree more. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience.

B2B 126

15 Key Visualizations & Diagrams From #MarTech 2016

KoMarketing Associates

Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small. A few key themes arose throughout sessions and conversations during the event.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.