November, 2011

Biznology

How to set up your Google+ Brand Page right

Biznology

Image via CrunchBase. Last week, I wrote Maximize your SEO benefit on Google+ in 8 simple steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies).

Google Plus was born prematurely and you should take advantage

Biznology

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates.

Trending Sources

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces.

The art of writing the perfect blogger pitch

Biznology

Image by Sean MacEntee via Flickr. Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Are Daily Deals Sites a Good Deal for Your Business?

Biznology

Image by Getty Images via @daylife. Lots of conflicting evidence exists around deals sites, with opinions running the gamut from “they’re awesome” to “run far, run fast.” ” And certainly, judging by what’s happened to Groupon’s stock price since its IPO a few weeks back, the bloom is off the rose. But does that mean that daily deals are DOA? I doubt it.

Bean counters and Innovators: Facing off on social media ROI

Biznology

Image by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse.

Case 21

Google’s new strategy: We do everything

Biznology

Image via CrunchBase. Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy.

Streamlining Efficiencies: Pushing Without Losing Innovation

Biznology

Image via CrunchBase. My last post, about Steve Jobs’ passing , seems to have put me in mind of how innovation happens. One of Jobs’ secrets was that he always kept pushing innovation, even though Apple was growing larger and larger.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Internet Industry Assumptions Can Be Dangerous for SMB’s

Biznology

Image via Wikipedia. I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and less as we move toward an app centric world.

SMB 12

Is there still room for new social networks?

Biznology

Image via Wikipedia. If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network.

Media 10

Mr. Executive: What Are You Really Saying About Internet Marketing?

Biznology

Image by Getty Images via @daylife. Part of what I do for a living is educate business people from the rank and file up through the C-level in organizations regarding Internet and social media monitoring. What I find fascinating is the resistance that many VPs, EVPs and C-level types put up with regard to them actually learning something about the Internet space. Typical responses when talking about their own level of education in this mission critical space include. I don’t have the time.

Google+ for Business doesn’t have a lot of pluses

Biznology

Image via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. Honestly, if you understand how Google+ for individuals works, it will take about ten minutes to get up to speed on Google+ for Business, which is rather disappointing, because after months of development, Google added just a few fields for a business name and a photo.

I am thankful for the Internet industry

Biznology

Image via Wikipedia. I don’t usually go with obvious themes but today I will. It’s about time because, looking back, looking around, and looking forward, I have a lot to be thankful for.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Content Is the Foundation of a Good Link Building Strategy

Biznology

Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website.

Google+? No, Google Place

Biznology

Image via CrunchBase. Wow, there is quite a bit of buzz around Google+ business pages. Most of it is complaining (surprise, surprise) while the rest of it is the expert examination and advice of a tool that has been out in the wild for a couple of days. I guess that’s like a year in Internet time because the “expert” advice is flying around like a “you-know-what” storm. As a result, I am taking my usual position of the Internet and social media marketing contrarian.

Organizational Social Media for Financial Services

Biznology

Image by Sean MacEntee via Flickr. Just because you know how to use social media doesn’t mean that you know how to make it work in an organization.

What text analytics do you need for social listening?

Biznology

Image by Johan Larsson via Flickr. Most of you know that I serve as Chief Strategist for Converseon , who offers social media listening services, among many other consulting and activation services. Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. If so, you have come to the right place.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Google giveth and taketh away search metrics

Biznology

Image via CrunchBase. Lots of folks are aware of how much tumult exists in digital marketing techniques. We know that there is a new social media opportunity every day, that now mobile is “an imperative” (finally), and that even in venerable search marketing, nothing ever stands still. Just look at all the changes in local search over the last few years as evidence.

7 ideas to turn PowerPoint slides into social media marketing gold

grow - Practical Marketing Solutions

Although PowerPoint has been around for years, it is still the king of presentation software tools. It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you!

5 ways corporate culture determines social media success

grow - Practical Marketing Solutions

A while back I was working with a new client in New York. In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. Here are a few of my favorite ways to leverage this platform for new business benefits.

Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea.

How to create social media metrics that matter

grow - Practical Marketing Solutions

For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve. I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work!

Key to digital marketing success? Be less digital.

grow - Practical Marketing Solutions

One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms.

Skype 105

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs!

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)?

Making Marketing Agility Cool

Buzz Marketing for Technology

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages.

Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

How many Twitter accounts should you have?

grow - Practical Marketing Solutions

How many Twitter accounts should I have? I have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your book for my birthday last month and I have found it to be a fascinating read.

Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are universal drives that are common in all human beings, across cultures, across the globe.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.